Project 321

Project321 has partnered with @chromagbikes to bring forth an aluminum wheel option for aggressive riders seeking exceptional performance and reliability. Project321 G3 hubs offer the perfect balance of strength and stiffness, reliability, and quick low drag engagement to keep the most demanding riders rolling fast and smooth, with confidence. Chromag has been quietly making great rims for several years now, and the newly released BA30v2 is the latest proof that Chromag means business when it comes to rims. The BA30v2 provides some of the best performance for money for anyone looking for a rim they can count on when the going gets tough, and the conditions are unforgiving. With a smart rim profile featuring burly bead walls, premium 6069-T6 aluminum construction, fusion-welded and precision-ground seams, the BA30v2 is a great match for Project321 G3 hubs. Tough yet refined, and confidence inspiring 💪 📣 This collaboration is now live on the Project321 wheel shop for those demanding a high quality aluminum wheelset. Check them out at Project321.com. More colours and sizes coming soon! #project321hubs #project321wheels #chromag #chromagbikes #madeincanada #bornintheusa

Thanks to the crew over at @noblwheels for capturing a quick G3 sound video clip with @remymetailler for us. Remy is riding our G3 hubs inside NOBL carbon for 2025, and we can’t wait it see (and hear) more from him! #project321 #project321hubs #noblwheels #madeincanada #bornintheusa

The new bike 🚲 @chromagbikes • @chromagbikes really outdid themselves this year, creating one of the greatest bikes for aggressive mountain biking! From freeride to park this bike will see it all 🏔️ This year I’m working with @project321 for my hubs and I couldn’t be more stoked to keep my parts Canadian made 🇨🇦 @schwalbetires keeping the traction on point 🤝 @smithcreekcycle filling in the gaps and making it possible 🙌🏼 Can’t wait to see what gets done on this bike 🚲 Looking to get one? Send me a DM 😎 • @chromagbikes @dharcoclothing @schwalbetires @project321 @smithcreekcycle @mcgeecycle • @airborneafro taking the shots 🎥📸

Woah! E-MTB prototypes spotted in the wild under @danny_macaskill on @emountainbikenetwork ?! 👀👀👀 We'd also love to hear from riders - what would you like to see in an E-MTB specific hub?! You know, just in case we're working on them 😉🤐 #project321hubs #project321 #madeincanada #bornintheusa

FULL PULL - The Making of a Rampage Submission! Live now. Link in Bio! #roadtorampage - Thank you to everyone who has helped me through out this whole process. I love y’all❤️❤️

Check out this @santacruzbicycles Stigmata that our friend @crankngrind built for himself. Paulo chose to run G3 front and RG3 rear hubs in cobalt blue, built to very fine @weareonecomposites convergence series hoops to deliver quick and efficient pickup and power transfer, while also providing super comfortable ride characteristics. What do you guys think? #project321 #weareonecomposites #madeincanada #bornintheusa

Would you check out this @norcobicycles Sight in limited Confetti Cake paint! @canecreekusa for suspension with the Helm MK2 and Kitsuma Air. @project321 G3 hubs to keep things spinning smooth and quick. @wolf_tooth_comp for headset, bottom bracket, dropper/remote, seat collar, Morse Cage Ti and EnCase pump. @madronecycles Jab derailleur keeps shifting crisp and clean. @chromagbikes pulling double duty on the touch points, with Clutch grips and Dagga pedals. One major detail separates this bike from most other Norco Sight builds, can you spot it? If so, drop it in the comments!

@project321 hubs laced to all the rigs for this season. So stoked!! Magnetic engagement, fast, quiet, and built to last🤝

Silver spokes on silver hubs. We think silver on silver is a good look. What do you guys think? Red accents on the hubs to match the lil pop of red on the @weareonecomposites rims just sets it off for us🔥 . . . . #madeincanada #bornintheusa #project321g3 #project321 #weareonecomposites

If you didn't catch the news last week, our Navy (and MTN Dew) colours are being retired. We still have stock, but it won't last forever. If you have been hot to trot on Navy or want to do the Dew, get after 'em! Navy hubs with silver endcaps shown here 😍 #project321g3 #project321hubs #project321 #madeincanada #bornintheusa

Rasta theme Project321 G3 hubs, because why wouldn't you?! Surprisingly it has taken two years for someone to put this combo together, and now they can't be unseen. No special edition, these are available all day every day through our custom hub builder. Now, how long before someone orders up the second set of rasta themed G3s, we wonder 🤔 . . . . . #project321g3 #project321hubs #bornintheusa #madeincanada #project321

Not all good things can last forever. We have loved both our MTN Dew and Navy Blue hubs, but it's time to let them go for now. Both MTN Dew and Navy are now being retired as colours in the Project321 line. We still have good stock of both colours, but we do not plan to do another batch of either. If either of these colours are a must-have for you, please don't delay as this stock won't last long! #madeincanada #bornintheusa #project321hubs #project321 #project321hubs