2025, you were a big one. ⚡
A year of: • Creative campaigns • Tech events and conversations that mattered • AI, brand strategy and purpose-led growth • Brilliant clients and even better collaborators
From AI for Marketing to Growth Forge, conferences to campaigns, take a look at what we made happen together.
Thanks to everyone who was part of the journey.
👉 See you in 2026 for more creativity and impact.
#ProgramAgency #TechBrands #CreativeMarketing #SouthWestBusiness #B2BTech
The power of a good prompt in AI marketing isn’t magic, it’s clarity.
Marketers who brief clearly get better, faster, more reliable results from AI.
Those who don’t… spend hours rewriting outputs AI could have nailed the first time.
In a recent blog, we break down:
⚡Why vague prompts fail
⚡ How to brief AI the same way you brief creatives
⚡ Frameworks you can use today
⚡ Real examples marketers can steal
If you’re using AI in your workflow, clear prompting isn’t optional, it’s your new competitive edge.
👉 Read the full blog: https://program.agency/log/ai-marketing-prompting/
Brand Goodness isn’t a report, it’s a mindset.
Do-good marketing isn’t about shiny PDFs. It’s about honest, human stories backed by evidence, the kind that show real progress, real learning, real impact.
We love seeing tech companies use impact reporting to hold themselves accountable. And yes, we use our own report as a design benchmark for what good looks like.
👉 Tell us: What’s your favourite example of a brand doing good and doing it well? #ImpactMarketing #TechBrand #SustainableBusiness #TechForGood #BCorp #BrandBuilding #PositiveImpactMarketing
The Tech South West Growth Forge is a launchpad for the South West’s most exciting tech founders 🚀
We’re proud to be a Partner, supporting startups and scaleups with their branding, marketing strategy, and AI implementation.
So far in this year’s programme, our team has delivered keynotes and workshops on:
- Building a global-ready tech brand
- Personal branding for tech leaders
- Using AI to scale small marketing teams
See some of our favourite moments ⬇️
What’s one piece of advice you’d give to an ambitious tech founder as we look to 2026? #SouthWestTech #TechBrand #TechMarketing #TechLeader #Scaleup #BrandStrategy
Next stop: the Tech South West Awards 2025! 🌟
We’re proud to be a Supporting Partner for the awards, celebrating the South West’s boldest tech innovators and changemakers.
From AI and clean tech to health innovation and creative digital, the shortlist shows just how powerful this region’s ecosystem has become.
Swipe to see a few moments from previous years ➡️
Who’s joining us this year? See you there! 👋
#TSWAwards #SouthWestTech #TechMarketing #TechBranding #TechEvent
Curious about what a day at Program looks like?
Our Marketing Assistant, Georgia, takes you behind the scenes at our coworking day at the @generatorhub , giving a glimpse into her role, what we get up to, and the creative buzz that fuels her work.
Spoiler alert… It’s coffee ☕
#AgencyLife #ExeterBusiness #CreativeCareers #TechMarketing #MarketingAgency #BrandAgency
Blink, and there’s a new platform to master, a new AI tool to trial, or a new buzzword lighting up your feed.
For tech brands, the pressure to stay ahead never stops, and if you're always chasing what’s next, you can lose sight of what makes you different.
💡 You don't have to chase trends. Relevance is important, but not at the cost of your brand identity.
👉 Read our latest blog post on how to stop reacting and start leading via the link in bio.
#TechLeadership #B2BMarketing #BrandStrategy #SouthWestTech #MarketingWithPurpose #Leadership #DigitalStrategy #ScalingStartups #TechBranding
Feeling overwhelmed by AI? You’re not alone.
Our AI for Marketing Essentials course is designed for small business owners and marketers who want to make AI work for them - without the jargon or overwhelm.
Across six interactive online sessions, you’ll learn how to: ✨ Write prompts that actually get good results ✨ Build custom AI tools trained on your brand ✨ Use AI to save time and expand your ideas ✨ Understand the risks and use AI responsibly
But don’t just take our word for it:
“The AI for Marketing Essentials course gave me a practical, no-fluff introduction to using AI tools in my marketing. The session on prompt writing was a complete game-changer for my LinkedIn strategy.” – Magda
“This course gave me exactly what I needed to feel confident using AI in my day-to-day work, especially around building effective prompts and creating custom GPTs.” – Becca
📅 23rd September - 9th October
💻 6 online sessions
💸 £495
Register on our website (link in bio).
#AIforMarketing #SME #SmallBusiness #Marketing #AIforBusiness #MarketingAI #SoloMarketer #AItraining
Scaling fast? Your brand might be the thing holding you back.
If your logo, messaging or positioning feel out of place next to your ambitions, it’s probably time for a brand evolution.
Our latest blog breaks it down for scaling tech firms:
⚡ The signs you’ve outgrown your brand
🧠 What to rethink before going global
🧭 Real-world actions to make the shift
💬 Tips to get your team on board
Link in bio to read the full blog.
#ScalingStartups #TechBranding #B2BMarketingTips #BrandRefresh #SouthWestTech #TechBrand #TechScaleup #Scaleup #UKTech
The Big Fat B Corp Quiz of the Year 🎉
Team Program put their purpose to the test in the only way we know how: with intense competition and lots of chocolate.
Questions included decoding B Corp riddles (🍫❤️🤝 = Tony’s Chocolonely), and figuring out what Elon Musk said about ESG.
Congrats Dan, our quiz king, and runner-up Georgia.
And everyone got goody bags filled with B Corp treats, because we’re all winners when business is a force for good.
#BcorpMonth #Bcorp #BusinessForGood #PositiveImpactMarketing @bcorpuk
🚀 Tech leaders, now is NOT the time to go quiet.
The economy is limping. Growth is sluggish, costs are high, and businesses are feeling the pressure.
The instinct? Cut back, hunker down, and wait it out.
But here’s the kicker - the tech brands that maintain (or even better, increase) their marketing efforts now will come out stronger.
When your competitors go silent, that’s your moment to take centre stage.
Visibility = Opportunity. 📢
In our latest blog, we dive into why now is the time to double down on marketing, how to balance bold action with smart efficiencies, and why consistency is your best long-term strategy.
The tide is low, and many businesses are sitting in the mud. Now is your chance to rise.
Read the full blog on our website, link in bio.
#TechGrowth #MarketingStrategy #BrandResilience
