PRNCPLS

PRNCPLS Co-Founder & Head Of Creative Partnerships @itsseanc breaks down advice that every artist and creative should know. #PRNCPLS

What a year. In 2025, we broke down barriers and built new bridges between artists, brands, and fans. Led by our principles, we helped move culture forward. And we’re just getting started. Big love to everyone who rocked with us last year. Here’s to 2026.

While working with @massappeal on Legend Has It… we saw an opportunity to create a new cultural artifact. By bringing @massappeal together with @marvel , the Legend Has It… comic was born, reimagining hip-hop’s biggest legends as superheroes, brought to life by @sanfordgreene One sold-out drop later, a Comic-Con debut, and widespread attention from collectors and major media alike, Legend Has It… has since become a seismic cultural moment. We’re proud of our role in helping lead the charge and pushing the culture forward. It’s exactly what we’re here to do.

you are what you listen to vol 36: Swerve Strickland The AEW World Champion has become one of wrestling’s most magnetic stars, blending elite athleticism, culture, fashion, and music into everything he does. As hip-hop and wrestling continue to collide louder than ever, Swerve stands right at the center of it proving charisma, storytelling, and sound go hand in hand. This week’s You Are What You Listen To playlist taps into the music behind the movement. Full playlist live now. Link in @prncpls bio.

Rock built wrestling’s volume. Hip hop’s building its identity. Six receipts inside.

Meet @shaesuniverse The London-born singer, songwriter, and storyteller crafting her own cosmic lane through alternative R&B. She weaves vulnerability, spirituality, and quiet strength into every note, blending silky vocals with introspective, soul-searching lyricism that feels both intimate and expansive. Ethereal, grounded, and full of intention; step into her universe.

PRNCPLS Music Supervision for @esteelauder 🫡

you are what you listen to vol 35: Al Lindstrom Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations. Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier. His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024). In his words: “This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.” Full playlist live now. Link in @prncpls bio.

Meet @gabrieljacoby The South Carolina-born, Tampa-raised artist, producer, and poet building his own Southern universe from scratch. He writes it, sings it, plays it, produces it, mixes it, and even directs the visuals himself, pouring a whole life of twists and turns into funk-soaked, emotional R&B. Soulful, dirty-south, and doused in feeling; be sure to tap in.

Music videos, self-directed. Here’s a catalogue of special tracks where artists bridge the gap from sound to scene themselves. Step into their worlds: link in bio.

What happens when artists lead their own visuals? No translation layer. No creative compromise. ft. @elsywameyo @wesleyjoseph__ @turnstileluvconnection

prncpls you are what you listen to vol 36: Sarah Harrison Sarah Harrison is an internationally respected DJ, broadcaster, and music industry professional working across radio, A&R, and global music culture. Her career has been shaped through key platforms including Hot 97, BBC 1Xtra, and Rinse FM, where she’s interviewed and championed some of the most influential voices in hip-hop and R&B, while building a reputation as a trusted bridge between artists, audiences, and industry. Alongside her broadcasting work, she has contributed across A&R, marketing, and partnerships through roles with Mass Appeal, Audiomack, and TIDAL, helping shape artist campaigns, content, and releases at scale. Her work has consistently lived at the intersection of curation, culture, and artist development. In her words:
“I’ve always heard songs like sandwiches. I don’t know why, I just do. So this playlist is my deli.
For me, the best records are built in layers. There’s always that one ingredient that really hits — the bassline, the vocal, the swing… something that just locks in and stays with you.
Music is a feeling. And these?
These are the ones that hit.” Full playlist live now. Link in @prncpls bio.