Primm’s

Rodebehjer is all the style of New York intersected with the grit and structure of Gotland, a small island in the Baltic Sea where the founder was raised 🖤☕️ This incredible brand has so many pieces that were drawn to; from the gorgeous and intentional patterns and colors to the cuts that perfectly accentuate and appreciate the feminine body. We loved this look on Patricia, and there’s so much more to love in the collection… swipe to shop!

Beth’s style is top tier- you can find her mixing and matching pieces in creative ways that always look incredible! This two piece set is so easy but so luxurious, with fine embellished details throughout. We love how you can wear these pieces together or mix and match with other basics in your wardrobe!

Today, we’re celebrating the women who inspire us most 💐 From mothers to daughters, grandmothers to chosen family — we are endlessly grateful for the love, strength, creativity, and care that women bring into the world every single day. As an all-female team serving an incredible community of women and mothers, it’s such a privilege to create a space where women can feel confident, beautiful, and celebrated. We’re so proud to work alongside inspiring women every day and to serve a client base filled with strong, stylish, remarkable mothers and daughters. We’re open today from 12–4, and every shopper will receive a special treat while shopping with us 🤍 Happy Mother’s Day from all of us at Primm’s.

Cult Gaia is HERE 🍵 this brand is all about creating beautiful heirloom pieces that will live in your closet forever. We knew this brand was a perfect fit because their entire foundation of design is to create pieces that make you look twice! If we’re about one thing at Primm’s, we are all about pieces that are unique yet timeless. This brand nails that. This lifestyle brand is so incredible and we’re so excited to share this curation with you. Stop by to shop!

Join us at Primm’s this Fri-Sun for a Mother’s Day for a special pop up with Buena Vista Blooms 🌸 Spend the afternoon shopping beautiful blooms, thoughtful gifts, and luxury finds for all the moms in your life while enjoying exclusive Mother’s Day gift card bonuses available during the event. Friday, Saturday and Sunday Primm’s 1214 Reynolda Road Winston Salem, NC Receive an extra 20% bonus on all gift cards purchased now through Sunday. Buy $200, Get $240 Buy $300, Get $360 Buy $400, Get $480 Buy $500, Get $600 Whether you are shopping for Mother’s Day or treating yourself, this is the perfect opportunity to celebrate with flowers, fashion, gifts, and something special for every mom 💗 Mother’s Day, Winston Salem boutique, luxury boutique, Primm’s Winston Salem, Buena Vista Blooms, Mother’s Day gifts, luxury shopping, boutique event, flower pop up, gift card bonus, Winston Salem shopping, North Carolina boutique, spring florals, women’s boutique, designer fashion, Mother’s Day event, local boutique, luxury gifts, boutique shopping event, floral pop up, spring shopping, girls day Winston Salem, thoughtful gifts, luxury lifestyle, shop local Winston Salem

When we help you find the perfect event dress >> Spring and summer is full of energy and events, and we want to be here to help you feel your best. Stop by to shop our event wear selection, you’re sure to find something amazing! . .

Something BIG is happening at Primm’s (well… next door) 🫨 Our Warehouse Sale is here — May 7th, 8th, and 9th from 11-3 PM! Shop pieces from designers you know and love at up to 90% off (yes… 90%) at a secondary shopping site! Includes Simkhai, Staud, Frances Valentine and more! This is your moment to find those forever pieces at unreal prices. EVERYTHING is on sale, from casual to formal to handbags and everything in between. You’re sure to find an insane bargain. Stop by May 7–9, right down the road; literally next door to Primm’s, across from the Airstream (on the other side of the coffee Airstream) 📍1204 Reynolda Road We’ll see you there 🤍 . . . . Primm’s Boutique, warehouse sale, designer sale, luxury fashion sale, women’s fashion, boutique shopping, seasonal sale, high end clothing, discounted designer, spring fashion, summer wardrobe, style event, shopping event, local boutique, North Carolina shopping, fashion lovers, closet refresh, sale event, curated fashion, designer deals, wardrobe essentials, upscale boutique, limited time sale, fashion finds, exclusive shopping

🚨 WE’RE HIRING AT PRIMM’S MEN STORE 🚨 Looking to join a stylish, fast-paced retail team? We’re expanding and have FULL-TIME & PART-TIME positions available! ✨ What we’re looking for:
• Friendly, outgoing personalities
• Passion for men’s fashion & style
• Reliable and motivated team players
• Retail experience is a plus (but not required!) ✨ What you’ll do:
• Help customers look and feel their best
• Provide top-tier customer service
• Assist with merchandising & store operations 📍 Join the Primm’s family and grow with us! 📩 Apply today or stop by in-store for more details. #NowHiring #RetailJobs #MensFashion #JoinOurTeam #PrimmsStyle HiringNow PartTimeJobs FullTimeJobs

We didn’t just go see DWP2, we arrived in style 💋 We had SO much fun gathering up our girls and heading to the theater for a Primmadonna night out to see The Devil Wears Prada!! This community is what Primm’s is all about; style, connection, and showing up for each other. We are endlessly grateful for every single one of you who makes this space feel like more than just a boutique. “That’s all.” 🎬✨ . . . . . primm’s boutique, primmadonna community, girls night, devil wears prada, fashion lovers, boutique events, community driven, style inspiration, chic style, night out outfits, fashion film, local boutique, elevated style, women supporting women, shopping experience, stylish community, fashion moment, iconic movie, boutique lifestyle, curated fashion, luxury retail, modern woman, fashion girls, community events, style collective

Primm’s is currently seeking a new Store Manager to step into a key leadership role. We’re looking for someone who not only understands business operations, but also has a genuine passion for sales, client experience, and luxury fashion. This role is hands-on, detail-oriented, and deeply connected to the day-to-day energy of the store. If you love styling, building relationships, and being part of a thoughtfully curated retail environment, we would love to hear from you. As Primm’s and the brand continue to grow, so do the opportunities for long-term career development. Please DM us for more information. luxury retail, store manager, fashion careers, boutique jobs, retail leadership, sales driven, client experience, high end fashion, womenswear, styling, retail operations, luxury clothing, fashion industry, hiring now, small business, retail hiring, boutique manager, team leadership, personal styling, fashion retail, brand experience, customer service, retail management, curated fashion, primms boutique

Accessories so good they make the whole look 🥂 Tap to shop!

No matter what your style for event wear there’s something for you here, and starting today select styles are 25% off! If you need cocktail attire or event wear look for spring or summer we have so many incredible designers and styles in stock at the moment. Shop in store or online!