pretty little marketer

the bottom line: brands don’t want to be a part of Coachella, they want to be a part of *culture* 🌵✨🎡🌴☀️ from being the official festival drink to launching a festival within a festival, the spectrum of “brands at Coachella” is a big one, but no matter where you fall - the rule is the same: show up with something worth sharing, or don’t show up at all. which brand do you think does Coachella best? let me know your picks below!

hot take: wanting to go viral doesn’t make you desperate 👀✨🤫 if we look at what the most viral content actually has in common it usually comes back to 4 things → meaning it’s *way* more achievable than you think. here’s what you need to know, and whilst you’re here, drop a comment telling me about your most viral moment - what happened? how did it go? what did you learn?

the difference between a video that lands and one that flops is almost never the idea, it’s the process behind it 🤫 planning, scripting, filming and editing all have their own rules that make or break the final cut, and the editing side is where @veedstudio does the heavy lifting. → AI transitions so the cuts don’t look choppy → auto-captions that match your fonts and colours → Magic Cut which strips out the pauses, ums and dead space automatically (a total game changer) → and more 🔗 check it out and use 30PLM for 30% off your first month or year of VEED by commenting “VEED” for the link. enjoy! (expires 31st August 2026) #AD #VEEDPartner

four free webinars, four spicy takes, four sets of speakers brave enough to say what most people in marketing are still tiptoeing around 👀✨🌶️🤫 join me every Thursday in May where I’ll be interviewing some of marketing’s best on the takes they told us not to say out loud - it’s fun, it’s free and yes if you sign up you will of *course* get the replay link if you can’t join us live. 🔗 comment OPINIONS and I’ll DM you the link to register let me know which session you’re most excited for below, and see you there!

we’re buying film cameras, ditching notifications, and leaving our phones in drawers, and then posting about it 👀 audiences are deliberately slowing down, opting out, and reclaiming their attention - but they’re still online, still scrolling, still creating. so what does that actually mean for the people who make content for a living? what changes, what doesn’t, and how do you tap into a shift that’s rewriting the rules of what earns a follow? here’s my 2 cents, enjoy 📸✨📻

the Instagram you knew is gone, and it’s not the algorithm’s fault 👀 for years the game was simple - big numbers, post often, hope something went viral. and then we changed: we got more selective, we stopped finishing content that didn’t earn it, and we stopped following accounts with no clear point. the algorithm followed our behaviour, and here’s what you need to know 🎙️✨🤝

“the people who are mindlessly watching AI fruit slop are the same people who are mad at brands in the comments section for using AI” 🎤✨🤫 comment *fruity* and i’ll send you the full @adage piece. enjoy!

you’re officially invited to Scroll Forward 2026, brought to you by Modash and @adobeexpress 🎟️🍿✨🎤💫 this is really happening - Pretty Little Marketer’s first ever conference and you can get your hands on a ticket *right now !!! September 18th, Ham Yard Hotel London, 200 marketers in one room for a full day built around one question: what actually works now? here’s what your day pass gets you: → 6 talks from speakers who are actually in it, not just talking about it. ↳ already confirmed: SULT™’s Sophie Milham, Ray Saddiq, Mercy Fulani, Jade Tambini, Eleshea Williams, Free Soul’s Lucy Murray, Simoné Partner and more to be announced very very *very* soon → an ask the expert room with Modash where you can get real answers to the stuff you’ve been googling at 11pm → live Adobe Express demos and activities between sessions → proper networking with people who do what you do every single day and actually understand it → delicious food (because obviously) → so much more goodness I’m yet to reveal this is not another conference where you sit in a room and get talked at for 6 hours - this is the day you’ve been asking us for. 🔗 comment SCROLL and I’ll send you the link see you at @scrollfwd 🎟️🍿✨🎤

meet your (first) scroll forward speakers 🎤✨🍿🎟️ → George Sullivan will be asking the question we’re all thinking: we broke marketing, what now? → Ray Saddiq is breaking down how platform rules have actually changed → Mercy Fulani and Simoné Partner are diving into what it really means to build beyond the brand account and make marketing feel human again → Sophie Milham is sharing how to build a presence people genuinely care about → Lucy Murray, Jade Tambini and Eleshea Williams are tackling how to prove marketing works and measure what actually matters more speakers are still to come and I fear you are simply *not* ready for our final line up !!! @scrollfwd is built for the people executing briefs they didn’t write, being asked to justify their existence with a dashboard, and hearing “just be authentic” one too many times. every session starts with a real problem and every talk ends with something you can actually use. 18th September, London → comment SCROLL and I’ll send you the link to the waitlist!

our first *ever* conference is officially happening and I can’t keep it in any longer 🍿✨🎤🤫🎟️💫👀 meet @scrollfwd : a full day conference for the people who are in the trenches every single day, built around one theme: everybody hates marketing. because they do. you’re posting every day, doing everything you’re supposed to, and it’s just not landing the way it used to. the rules keep changing, nobody trusts brands anymore, and half the time you don’t even believe in what you’re putting out there. so instead of pretending everything is fine, we’re spending a full day asking one question: what actually works now? speakers dropping this week, tickets next week. this is a literal *dream come true* and I cannot wait to do this with you, our wonderful brilliant community !!! comment SCROLL for the waitlist link, and see you at @scrollfwd 🎤✨🤭

here’s how you’re actually going to do more video in 2026 (easy edition) 👀 1. try a signature series 2. steal my “big door, small room” writing trick 3. use a great tool - @veedstudio ’s green screen feature and clean audio make production easy (you don’t need a mic, nor a perfect background - just your iPhone camera and a dream!) comment VEED and I’ll send you the link to get started. enjoy! #AD #VEEDPartner

we built social media for people, then brands moved in 👀 some are welcomed, whilst many are shunned. so what’s the problem? where did the “silence, brand” lore begin? and what separates brands we befriend vs. brands we bully?