Prasi opens its new store at Iguatemi São Paulo.
A space conceived to reflect the brand’s language — clarity of form, precision in detail, and a direct relationship between material and structure.
The store introduces a new way of engaging with the collection: more immediate, more tactile, more focused. Each element is placed with intention, allowing the pieces to be experienced in their full presence.
An opening that marks a new phase for Prasi in São Paulo, strengthening its connection with a city that continues to shape its identity.
#prasiwoman #prasigoldendream #jewels
Identity, made visible.
Prasi is built on a clear vision — where form leads, material defines, and design is intentional.
Each piece holds a precise structure.
Lines are defined. Volumes are controlled. Materials are chosen for their character.
Nothing is added without purpose.
Everything exists to create presence.
Designed by women, for women.
A language that is immediate, recognizable, and distinct.
#prasiwoman #prasigoldendream #jewels
Before Prasi, there was a shared way of feeling.
Mariana Prates and Helena Sicupira developed their vision through the arts — music, architecture, visual culture, design. References layered over time, shaping a sensibility that moves freely across forms of expression.
A Brazilian spirit runs through their work: direct, expressive, instinctive. Alongside it, a continuous dialogue with the past informs their approach — forms, materials, and proportions revisited with precision.
Jewelry becomes the point where these elements meet.
A language built through memory and interpretation.
What if a jewelry store doesn’t look like a classic jewelry store?
From the very beginning, Mariana Prates and Helena Sicupira imagined Prasi as a different kind of experience: instinctive and unexpected.
Together with architect Suzana Jung, this vision took shape.
Inspired first by the atmosphere of gaming tables and gradually refined into a jewelry bar setting, the concept was designed to invite curiosity and interaction. With the space. With the jewelry.
Suzana embraced this idea with remarkable sensitivity, translating it into an environment deeply aligned with the Prasi universe — adding character, precision, and an unexpected sense of discovery to every detail.
A Prasi way of discovering jewelry.
#prasi #prasigoldendream #finejewelry
@suzjung@suzanajungstudio
Some spaces arrive naturally, as if they had always been waiting to exist.
The new Prasi boutique at Iguatemi São Paulo was conceived with this feeling in mind — a place shaped through light, material, proportion, and presence.
More than a store, it reflects the way Prasi sees jewelry: close to the body, close to memory, close to everyday life.
The opening brought together people, dreams, and moments that already feel part of Prasi’s story.
A new space.
The same spirit.
#prasi #prasigoldendream #finejewelry
Prasi opens its permanent home at Shopping Iguatemi São Paulo.
Conceived by Suzana Jung, the boutique translates the brand’s language into space — through Brazilian modernist references, controlled proportions, noble materials, and an atmosphere shaped around permanence and precision.
More than a store, it is an environment designed for closeness: a quieter and more intimate way of experiencing the collection.
Welcoming friends, clients, partners, and everyone who has accompanied Prasi since the beginning gave this new chapter its true meaning.
A space built to remain.
#prasi #prasigoldendream #finejewelry
For her.
She is the center.
Light, energy, vitality.
Warmth that expands.
Laughter that fills the space.
Beauty in motion.
Presence that welcomes, that carries, that gives.
In her gestures, everything comes to life.
Happy Mother’s Day!
#prasi #prasigoldendream #mothersday
One structure. Two readings.
The Dois Irmãos Semi-Set Earclips define a compact volume in pink and white gold, where diamonds concentrate light across the surface.
The Medium Semi-Set Earclips reduce the same form.
Yellow and white gold remain exposed.
Light rests directly on metal.
Proportion shifts.
Material determines the result.
A single principle, resolved in two ways.
#prasi #prasigoldendream #finejewelry
Surface, refined.
The Dois Irmãos Medallion Pendant is set along the Fatto a Mano necklace — a precise element within a continuous line.
Its form sharpens the gesture.
A single volume, placed with intention.
Worn close to the body.
A place for what is precious — in gold, in meaning.
#prasi #prasigoldendream #finejewelry
Form, concentrated.
Within the Mother’s Day collection, the Dois Irmãos Small Signet Ring condenses the design into a more contained volume.
White, yellow, and pink gold meet in a precise sequence.
Each proportion controlled. Each element intentional.
A compact form, defined by balance and clarity.
Designed to be worn alone, or in composition — where repetition builds a personal arrangement.
A considered gesture for Mother’s Day.
Made to remain.
#prasi #prasigoldendream #finejewelry
Color, grounded.
The Dois Irmãos Medallion with jasper meets the Mangueira Mini Fatto a Mano Chain — a dense tone set along a defined line.
The medallion anchors the composition.
The chain extends it.
Jasper brings depth.
Gold carries the rhythm.
A meeting of weight and continuity, resolved in a single gesture.
#prasi #prasigoldendream #finejewelry
A space, made personal.
The Dois Irmãos Medallion Pendant invites a mark — a name, a date, a sign chosen with intention.
Paired with the Prasi Fatto a Mano necklace, it sits close, becoming part of what is worn and remembered.
Each piece is shaped by the gesture it receives.
A choice for Mother’s Day — where meaning takes form.
#prasi #prasigoldendream #finejewelry
