PRACHI • BRAND & GRAPHIC DESIGNER

Bun & Bloom Part 1 of a café branding project where I explored the visual identity and mood of the brand. This is a small glimpse into the graphics and design direction, More from this project coming soon. [branding design, cafe branding, graphic design, visual identity, design process] #graphic #graphicdesigner #freelance #branding

‘Misfits’ by Prachi Mittal - 3rd year Communication Design student project for Consumer behaviour and technology. This project involved creating a design-led campaign for B2C brand, combining consumer psychology with visual storytelling. The objective was to study the brand’s positioning and develop a campaign that could communicate its core value in a more engaging and impactful way through digital and outdoor media. The concept was built around the idea that “in a chaotic world, what you consume becomes a part of you.” Instead of approaching the product through a typical health narrative, the campaign interprets modern-day overwhelm through surreal and exaggerated visuals, using chaos as a metaphor for everyday life and positioning the drink as something that works from within. The final output includes a cinematic campaign video supported by strong visual elements. The story uses surreal moments like grapes falling from the sky and a larger-than-life can to create a sense of chaos. These visuals are used to represent how overwhelming everyday life can feel. The drink is shown as something that becomes a part of this experience, rather than just a product. Overall, the design focuses on bold visuals and controlled chaos to reflect Misfits’ identity as a different, better-for-you choice for a Gen Z audience. #ISDI #AIdesign #Misfit #StudentProject #CommunicationDesign

Please welcome @prachispink.studio LogoArchive.LogoTypes celebrates exceptional designers and serves as a curated space for contemporary logotypes from creatives all around the world. #logoarchive #logoarchivelogotypes #logoarchive_now

Participation in this was honestly so nostalgic. Huge thanks to @logoarchive and @logoarchive.now @logoarchive.logotypes for creating a space that celebrates identity design beyond trends ✨ These aren’t just logos to me. They’re a reflection of the last 3 years of learning, experimenting, overthinking, failing, improving, and slowly finding my own visual language. Going back through old projects and seeing how much my work has evolved was a really emotional experience in the best way possible. Every logo here holds a different version of me as a designer, some bold, some messy, some playful, some more refined. And honestly, this piece might be one of the closest representations of my journey so far. It may not be filled with colours, but it carries something more timeless: emotion, growth, and personality. Design is not just about making things “look good.” It’s about creating something people can feel and remember. And I think this archive reflects exactly that. If you’re looking for branding that feels intentional, expressive, and deeply connected to your story — maybe we should create something together ✨ #logodesigner #logoarchive #brandidentity #visualidentity #brandingdesigner [premium branding, logo design, visual identity, creative direction, branding designer india, expressive logos, typography logo, bold branding, visual storytelling, logo collection, identity design, graphic designer, custom logo design, brand strategy, creative branding]

COMMON GROUND 🌿✨ A quiet eco-retreat identity inspired by stillness, slow living, and the organic beauty of nature. Designed to feel calm, grounded, and deeply connected to the land, this branding system explores how visuals can create an atmosphere, not just an identity. From strategy to execution, every element was crafted to feel soft, intentional, and lived in 🍃 ✔ Logo suite ✔ Colour palette ✔ Typography system ✔ Wayfinding design ✔ Café menu ✔ Brand applications Inspired by flowing rivers, earthy textures, muted tones, and peaceful landscapes, the identity was built to feel like an extension of the retreat itself. No loud visuals. No overdesigning. Just a gentle branding experience designed to slow people down and bring them back to the present moment. Because good branding shouldn’t just be seen… it should be felt ✨ brief by @brief.mebaby #BMBCommonGround ( branding, packaging, brand identity, visual identity, logo design, graphic design, creative direction, typography, minimalist design, brand strategy, identity design, art direction, design studio, visual storytelling, creative branding ) #branding #graphicdesign #brand #viral

Some places aren’t built to impress loudly they’re built to be felt slowly. For Common Ground, we created a brand identity inspired by rivers carving through landscapes, organic pathways, weathered textures, and the stillness of untouched nature. Every curve, symbol, and visual element was designed to feel like it already belonged to the land, soft, grounding, and quietly lived in. No harsh branding. No overdesigned visuals. Just a calm identity that lets the space breathe for itself. A place to pause 🌿 brief by @brief.mebaby #BMBCommonGround ( branding, packaging, brand identity, visual identity, logo design, graphic design, creative direction, typography, minimalist design, brand strategy, identity design, art direction, design studio, visual storytelling, creative branding ) #branding #visual #design #designer

What if the land itself became the identity? After exploring multiple directions for Common Ground, everything looked beautiful, but nothing felt truly rooted to the place. We didn’t want to create just another minimal retreat identity. That’s when we started looking at projects like Brasil Amazonia and the way NASA visualises maps, terrains, rivers, and organic land formations. From there, we created a visual system around CG using flowing forms inspired by rivers, terrains, and natural movement patterns. We wanted the entire visual system to feel the same way Common Ground feels when you’re there: slow mornings, open skies, silence, stillness, and a sense of coming back to yourself. Something soft. Something grounded. Something that feels discovered, not designed. Brief by @brief.mebaby #BMBCommonGround #branding #brand #visual #viralpost [9 branding, visual identity, brand identity, logo design, packaging design, hospitality branding, retreat branding, luxury branding, brand strategy, brand guidelines, typography design, art direction, minimal branding, earthy aesthetics, visual storytelling ]

Before and After reel @mo.bolanle . . #videoedit #motiondesign #motiongraphic #freelance

Batao batao…👀 #viralreeĺs #trendingvideos #relatable #designer #graphic

The brief was simple make it as much engaging as possible keeping the aesthetics of @gullylabs Here’s the before and after results. #editing #viraledits #videoedit #freelance #fyp [video editing, viral edits, motion graphics, after effects, video editing, editing, motions, editor]

We live in loops. Monday to Saturday on repeat until something shifts. This motion graphic captures the break in monotony, the small rebellion that keeps creativity alive. A visual reminder that routine doesn’t define us, imagination does. #motiondesign #aftereffectsedit #motiongraphics #routine [motion design, motion graphics, after effects animation, graphic design, visual storytelling, 2d animation, routine, monotony, creative block, relatable content]

In a world that feels constantly chaotic, this campaign reimagines Misfits as more than just a drink. It’s a choice that works from within. Through surreal visuals like grapes falling from the sky and an exaggerated chase sequence, the film translates internal overwhelm into a cinematic, larger-than-life experience. The bold, stylized character and hyper-real setting create a contrast between everyday life and amplified chaos, reflecting the unpredictability of modern lifestyles. As the narrative progresses, the drink becomes a central force—symbolizing how what you consume doesn’t just pass through, but becomes a part of you. Misfits stands for a better, gut-friendly alternative that stays with you, even when everything else feels out of control. [misfits drink, prebiotic soda, gut health drink, gen z branding, beverage branding, soda campaign, creative ad, surreal ad, cinematic ad, chaotic visuals, grape aesthetic, product storytelling, brand campaign, ad concept, visual storytelling, bold branding, edgy campaign, youth marketing, modern lifestyle, drink packaging, can design, creative direction, brand identity, advertising design, digital campaign, outdoor ads, billboard design, surreal visuals, chaos concept, health drink, functional beverage, low sugar drink, clean label, plant based drink, indian brand, mumbai brand, startup brand, disruptive brand, gen z aesthetic, bold visuals, storytelling ad, product film] #ad #campaign #ai #branding #beverages