We are delighted to reveal the winners of the 2026 IMPACT Awards, a celebration of creativity, innovation, and the very best in OOH advertising. These are the OOH campaigns that captured audience attention and delivered exceptional results throughout 2025.
- Confectionery: @cadburyireland | @sparkfoundryireland
- Films: @avatar@disneystudiosie | @zenith_ireland
- Motors: @citroenireland@gowanmotorsltd | @essencemediacom_ie
- Telecoms: @vodafoneireland | @dentsuuk
- Soft drinks: @7upireland@pepsico | @omd_ireland
- Supermarkets: @supervalu_irl | @starcomireland
- Best OOH innovation: @kfc_ie | @sparkfoundryireland
- Alcohol, low and no: @guinness | @phd.ireland
- Food: @keelingsfruits | @dentsuuk
- Financial: @bankofireland | @omd_ireland
- Dining: @mcdonaldsire | @zenith_ireland
- Media: @skyireland | @starcomireland
- Best dynamic: @dunnesstores | @dentsuuk
Colum Harmon, marketing director, PML Group said: “Clear communication is the foundation of effective OOH, and a multi‑format strategy strengthens that clarity at every touchpoint. Together, they create consistency, visibility, and real stopping power - the hallmarks of these award‑winning campaigns.”
Aaron Poole, Marketing Insights Manager at PML Group, said: “OOH with IMPACT is our commitment to making Outdoor a measured medium, not just a visible one. These awards reflect what that approach delivers in practice - creative that earns attention, communicates clearly, and performs under real world conditions.”
#bemorenow #oohwithimpact #impactawards26
Celebrating their Films category win for Avatar: Fire & Ash, we were delighted to spend the afternoon with @disneystudiosie and @zenith_ireland , as we presented them with their IMPACT Awards!
#bemorenow #IMPACTAwards2026
Blue on the move 💙
Bank of Ireland’s colours wrap the Luas from end to end, adding a bold streak of blue as it travels across Dublin.
With people out and about across the city centre, the wrapped Luas tram maintains a steady presence on the city streets.
@omdireland@pmlgroup
#PlatformForBrands #BauerMediaOutdoorIreland
✨ Treat Yourself ✨
Sweet treats have arrived.
To mark the launch of @pepsimaxire new Strawberries ‘N’ Cream and Cream Soda flavours, we installed this mega banner on Grafton Street, in the heart of Dublin city, bringing the campaign to life. 🤩
Executed in collaboration with @pmlgroup & @omd_ireland
No need to look up to see Sky 🎆
Sky took over Dublin with a multi format presence, from Adshel Live Edge in prime city centre locations to Luas interiors, exteriors and station columns.
The Adshel Live Edge did what it does best, using branded screen edges to frame the digital content and command attention, making Sky impossible to miss wherever people were moving through the city.
@starcomireland@pmlgroup
#PlatformForBrands
#BauerMediaOutdoorIreland
We are thrilled to have been shortlisted across 10 entries for the upcoming Media Awards 🎉
The shortlisted categories are:
Best Use of Cross-Platform Out of Home for:
- Lovely Day for a @guinness Outdoors – Summer 2025 for @diageo with @phd.ireland 🍺
- Lovely & Lively – @guinness x Storeboost Data Driven DOOH for @diageo with @phd.ireland 📍 - Signs of Hope - Using OOH for Public Validation to Radio & Digital for Frequency and Private Action for @dublinrapecrisis with Media365 💜
- @cadburyireland Mini Eggs 8 Square - A cracking cross platform campaign for Mondelēz International with @sparkfoundryireland 🍫
- Visa Scores Touchdown with NFL in Dublin for @visaireland with @zenith_ireland 🏈
Best Collaboration – Agency & Media Owner: Niche for @wingstopireland Landing Wingstop into the Irish Market with @smartsagency 🍗
Best Collaboration – Agency & Media Owner: Large for @vodafoneireland Phones Down. Heads Up. Vodafone's A Stranger's Tale with @dentsuuk , Spotify and Media Central 🎧
Best Research Initiative for The Multi-Format Effect 💬
Sales Team of the Year for Measured for Success 💪
Media Brand of the Year for Be More Now 🚀
Best of luck to everyone in the next round, and congrats to all shortlisted!
#BeMoreNow #OutdoorAdvertising #OOHwithIMPACT #MediaAwards26
This one hit the sweet spot. A lovely lunch this afternoon with our friends at @sparkfoundryireland@coreirl and @cadburyireland celebrating their IMPACT Awards success for Cadbury Dairy Milk.
#bemorenow #oohwithimpact #impactawards26
We’d call it a Happy Meal, but this one came with an IMPACT Award.
A great lunch yesterday with our friends at @zenith_ireland and @mcdonaldsire celebrating their win for "Big Arch"!
#bemorenow #oohwithimpact #impactawards26
Clear skies, clear impact. A great afternoon lunch with our friends at @skyireland and @starcomireland to mark their IMPACT Awards success in the media category!
#bemorenow #oohwithimpact #impactawards26
IMPACT Awards 2026 Spotlight - Media - Sky Essential TV
In Media, Sky Essential TV leads the category with 76% recall in Cycle 10, using a layout that borrows directly from streaming interfaces. The grid format does a lot of heavy lifting, showing Sky alongside the services included in the bundle. Planned by Starcom and Source out of home.
#bemorenow #oohwithimpact #impactawards26
PML Group is proud to introduce the latest in Outdoor innovation: Out of Planet 🌕
A new premium media opportunity for brands looking to go beyond traditional OOH, with unmatched visibility, zero surrounding clutter and truly universal scale.
Limited lunar inventory now available.
#OutofPlanet #OOH #AprilFools
Ahead of tonight’s match, Paddy Power is lighting up our Adshel Live network with fresh, reactive creative following last week’s result ⚽️
Their contextually relevant message helps Paddy Power stay connected to fans well after the final whistle.
zenith_ireland
@pmlgroup
#PlatformForBrands
#BauerMediaOutdoorIreland
