Plus 94 Research

For over 27 years, Plus 94 Research has helped decision-makers move from uncertainty to clarity through the science of decision-making. We deliver reliable, relevant, and action-ready insights through scientifically grounded research, rigorous fieldwork, and disciplined data processing. From urban centres to the most remote rural communities, our trained teams operate across all nine provinces of South Africa; supported by well-equipped call centres and a full suite of qualitative and quantitative methodologies. We don’t assume! We test, validate, analyse, and interpret. From emerging startups to organisations that have shaped their industries for decades, we provide research support across education, healthcare, FMCG, legal, financial services and more! Plus 94 Research is a proud member of @Esomar , Southern African Marketing Research Association NPC (SAMRA), Pan African Media Research Organisation PAMRO, South African Chamber of Commerce and Industry RITAG, and the founder of AIRON: reflecting our commitment to advancing research standards, collaboration, and innovation across the industry. Our work is guided by global best practice and ethical rigour. Every project is driven by intention, methodological discipline, and close client partnership, transforming research objectives into evidence that informs communication, advertising, product development, and meaningful market engagement. Regardless of terrain, weather, or connectivity challenges, our teams deliver data you can trust. Because sound decisions are not intuitive, they are scientific, contact Plus 94 Research today to get your data! Plus 94 Research - The Science of Decision Making! #ScienceOfDecisionMaking #MarketResearch #DataScience #SouthAfrica #Business #Insights #EvidenceBased #Fieldwork #DataAnalytics #FMCG #FinancialServices #Healthcare #ESOMAR #SAMRA #QuantitativeResearch #QualitativeResearch

With the hype around the upcoming Michael Jackson biopic and The Devil Wears Prada sequel, one question matters for brands and media planners: Are South Africans still going to the cinema, and who is driving that behaviour? #MAPS data tracks cinema visitation trends across South Africa, revealing which audiences visit most, which cinema chains dominate, and what an average cinema outing really costs. For marketers, advertisers, and entertainment brands, this isn’t just pop culture… it’s consumer behaviour in motion. If these and similar STATS impact your business, subscribe to MAPS for the full report: .za/maps-docs/november-2025/ (c) Statistics copyrighted to Plus 94 Research. #MAPSData #MarketResearch #CinemaLandscape #ConsumerInsights #SouthAfricaData #MediaPlanning #AudienceMeasurement #Plus94Research #TheScienceOfDecisionMaking

Every year, the market shifts. And every year, MAPS helps decision-makers understand exactly how. The Marketing Research Foundation SA (MRF), in partnership with Plus 94 Research, invites you to the annual MAPS Webinar unpacking the latest consumer behaviour trends, category movements, and the signals shaping South Africa’s market landscape. If your business depends on media planning, customer targeting, or growth strategy, this is a session you can’t afford to miss. Because in uncertain markets, the brands that win aren’t the loudest. They’re the most informed Click the link to register: https://bit.ly/4tVm5Bo #MAPSData #MarketResearch #ConsumerInsights #DataDrivenDecisions #Plus94Research

Monday Motivation, powered by the people on the ground. Our field teams travel across South Africa every week, engaging communities, collecting data, and ensuring that research reflects real lives and real experiences. Because credible insights don’t happen by chance. They happen through disciplined fieldwork. Have you ever seen fieldworkers in your area? Drop your province below! #MondayMotivation #EasternCape #MarketResearch #Fieldwork #Mpumalanga #ConsumerInsights #WesternCape #DataCollection #SouthAfrica #NorthenCape #Plus94Research #Durban #TheScienceOfDecisionMaking

Tsela e budule, time to join the foot rhythm with the road. Ditebogo go @plus94research @runzoneac mo leetong la gago tsela.

South Africa is changing, but are you tracking it in real time? Behind every MAPS insight is real fieldwork happening across the country: from metros to townships, urban hubs to rural communities. Thousands of interviews. All year round. Built to deliver five years of trendable consumer data you can actually trust. This is what makes MAPS South Africa’s most comprehensive independent view of how people live, spend, and engage. New insights from the latest MAPS release are coming soon, and you’ll want to be in the room when they drop. #MarketResearch #MAPSWebinar26 #Plus94Research #MAPSSouthAfrica #ConsumerTrends #SouthAfricanConsumers #MarketResearch #ConsumerBehaviour #DataDrivenDecisions #StrategicInsights #BrandStrategy #BusinessIntelligence #TheScienceOfDecisionMaking

Representative research starts with how the sample is built. MAPS carefully selects households across South Africa using structured sampling methods to ensure the dataset accurately reflects the national population. This rigorous approach allows the data to provide credible insight into the real behaviours and lifestyles of South Africans. Because when the sample is right, the insights become powerful. Watch the full conversation here: https://youtu.be/EN4yUBAeqQU?si=5GSRJcqYKtf-fBqC #Plus94Research #MarketResearch #MAPSData #ConsumerInsights #AudienceMeasurement #SouthAfricaData #TheScienceOfDecisionMaking

Sandton is not South Africa and neither is Limpopo. Which is exactly why many brands misread the market. Metro and rural consumers don’t just live in different places, they make decisions under different realities: income pressures, access to media, shopping convenience, and transport limitations. If your strategy assumes one consumer, you’re already losing the other. This is why nationally representative research matters. Because the real market isn’t found in one location, it’s found across all of them. #MarketResearch #ConsumerInsights #ConsumerBehaviour #SouthAfrica #MAPSData #Fieldwork #DataDrivenDecisions #Plus94Research #TheScienceOfDecisionMaking

Behind every successful brand strategy is reliable consumer insight. MAPS helps businesses understand who their audiences are, how they live, what they buy, and how their behaviour is changing. This enables brands, retailers, and marketers to move beyond guesswork and make data-informed decisions that drive growth. Because in today’s economy, strategy without evidence is a risk. Watch the full conversation here: https://youtu.be/EN4yUBAeqQU?si=5GSRJcqYKtf-fBqC #Plus94Research #MarketResearch #ConsumerInsights #MAPSData #MarketingStrategy #AudienceMeasurement #MarketIntelligence #TheScienceOfDecisionMaking

Five years. One undeniable shift. What began as borrowing to support family and friends has increasingly become borrowing to survive. MAPS (Marketing All Product Survey) recorded a sevenfold increase in South Africans taking out loans over the past five years. This isn’t just economic pressure. It signals a structural shift in consumer behavior. When households move from supporting others to covering essentials, everything changes: *Spending patterns *Brand loyalty *Price sensitivity *Credit reliance *Purchase decision-making For brands, retailers, and financial services providers, this is more than a statistic. It’s a market signal. Are your strategies aligned to today’s financially strained consumer? MAPS transforms real consumer data into actionable market intelligence, enabling informed responses, not reactive decisions. Access the full MAPS report here: .za/maps/ #Plus94Research #MarketResearch #ConsumerInsights #ConsumerBehaviour #MAPSData #TheScienceOfDecisionMaking

Two perspectives. One powerful outcome. Consumers experience brands every day. Brands spend millions trying to understand those experiences. The Plus94 NPS App brings both worlds together, quietly turning real interactions into something far more valuable. Not everything needs to be said upfront. Some things are better experienced. 📱 Download the app and see it for yourself. #MarketResearch #ConsumerInsights #BrandPerception #CustomerExperience #ConsumerVoice #NPS #TechInAfrica #MobileApp #Plus94Research #TheScienceOfDecisionMaking

Global trends are useful, but local insight is essential. MAPS provides deeply relevant data that reflects the real behaviours, incomes, lifestyles, and media habits of South African consumers. Because strategies built on international assumptions often miss the nuance of the local market. Understanding South Africa requires South African data. That’s exactly what MAPS delivers. Watch the full conversation here: https://youtu.be/EN4yUBAeqQU?si=5GSRJcqYKtf-fBqC #Plus94Research #MarketResearch #SouthAfricaData #ConsumerInsights #MAPSData #AudienceMeasurement #MarketIntelligence #TheScienceOfDecisonMaking