Editing video is changing...
I’m Mac and and I’ve spend the last 20 years making films.
People are tired of empty polish.
What cuts through is story.
This page is about better stories, smarter workflows
and films people actually feel.
If you care about filmmaking...you’re in the right place.
Start with Story⚡️
Finally an AI tool for documentary filmmakers.
Plotline takes you from over 2 hours of A-roll, down to the best 10 minutes… in a few clicks. You gotta try this.
Every time I watched another tool launch with timeline tricks and colour features I kept thinking… None of you have ever had to find the story yourself.
So I built it. Comment.” editing.” and I’ll send it to you
I gave Plotline 4 hours of raw footage. Here’s what it gave me back…
Full walkthrough on YouTube (link in bio).
Drop “PLOTLINE” in the comments and I’ll send you the link to try it.
Instagram is full of behind the scenes content from shoot days. Nobody posts behind the scenes of the edit. Because it’s a person staring at a screen for 40 hours… Not as cool… But that’s where the film is actually made.
There’s something Nolan, Spielberg, and Tarantino all do before shooting that most of us skip—…
and it’s why our edits take forever.
It’s not gear. Not talent. Not budget.
It’s clarity. They know the story before they shoot. Complete clarity about every beat, every moment.
We don’t have that luxury in documentary and event work. No script. No control over what happens. Just raw moments and hope.
So we sit down to 6 hours of footage with zero roadmap. And that’s why it takes 20-30 hours to finish a 10-minute film.
But I built a way to get that same clarity they have. To sit down with your story already mapped out before you touch the timeline.
Comment CLARITY and I’ll send you the link to try it free.