PLENTY OF

@plentyofcreative

Brand, marketing, content and events. Built for hospitality and wellness.
Followers
3,540
Following
201
Account Insight
Score
30.5%
Index
Health Rate
%
Users Ratio
18:1
Weeks posts
We’re so proud to celebrate three of our clients recognised in the 2026 @theageaustralia Good Food Guide.⁠ ⁠ @amaru_melbourne — Three Hats⁠ @leehofook — Two Hats⁠ @portphillipestate — One Hat⁠ ⁠ A huge congratulations to each of these teams — your craft, dedication and consistency continue to inspire us.⁠ ⁠ Thank you @goodfoodau for celebrating Australia’s dining community.
72 2
6 months ago
Joining some very good people for a very good hospitality event with Melbourne Food & Wine.⁠ ⁠ Hospitality Now is back for 2026, a full-day forum at Lake House Daylesford, built for people in food and drink who want a clear view of what’s actually working right now. ⁠ ⁠ Four panels covering money, staffing, demand, and marketing, with some of the country’s best operators in the room.⁠ ⁠ I’ll be on the social and marketing panel, sharing what we’re seeing work (and not work) across restaurants and bars in Melbourne.⁠ ⁠ A real privilege and a pinch me moment to sit alongside peers I’ve admired throughout my career. @melbfoodandwine
126 25
18 days ago
Tucked into the hills of Red Hill, @portphillipestate has been a Mornington Peninsula institution for nearly four decades.⁠ ⁠ Known for their cool-climate chardonnays and pinots, paddock-to-plate dining, luxury accommodation and architecture worth travelling for.⁠ Now, our lens gets to do the talking. ⁠Still moments captured by @parkerblain and @griffinsimm
48 1
1 month ago
For days that call for something better than a desk lunch, head to @studio.amaro , where steak frites will only set you back $35pp.⁠ ⁠ Available Monday to Friday, lunch only.⁠ ⁠ Walk-ins welcome. Bookings recommended through their bio.
24 1
2 months ago
News of @karen_martini ’s acquisition of the iconic @barcarolina_sthyarra was circulating well before she officially took the reins.⁠ ⁠ We channelled that momentum into a focused media campaign – positioning Karen’s next chapter while respecting the venue’s history.⁠ ⁠ Within weeks, coverage landed across all the major national outlets, alongside strong reviews (and a chefs hat) from industry leaders.⁠ ⁠ If you’d like support on a similar project, get in touch: [email protected]
52 3
2 months ago
Every restaurant has a prawn toast – this is our take.⁠ ⁠ Australian prawn mousse piped between bread and fried until crisp.⁠ ⁠ Finished with garlic chive relish + NSW sea urchin. Served with brown butter garlic emulsion + house-cured salted egg yolk.
1,259 23
5 months ago
We couldn’t be more thrilled to welcome @baiadivino to the Plenty Of family.⁠ ⁠ Locals have always loved this bayside eatery. Now, the rest of Melbourne knows why.
59 2
6 months ago
Spring days at @pony.melbourne – ⁠ ⁠ A caption can’t capture the lure of this Armadale gem, but these images by @parkerblain sure can.
35 2
6 months ago
Behind the scenes of our last content shoot at @baiadivino . ⁠ ⁠ Adding context to every plate, in and out of the kitchen.
35 0
7 months ago
@barcarolina_sthyarra is set to enter a new chapter, with @karen_martini taking the reins as owner and executive chef. From long boozy lunches to vibey dinners and even aperitivo hours, Martini's signature Italian fare is set to breathe new life into the venue. Head to the link in the bio for the full story.
86 2
7 months ago
At @amaru_melbourne , a meal is more than what arrives at the table.⁠ ⁠ It’s layers of ingredients, flavour, technique and intention – details diners might not notice at first glance.⁠ ⁠ In this video series, we capture the care and craft behind each dish, giving a closer look at what makes this three-hatted restaurant so special.
19 1
8 months ago
Introducing @breadcetera.etc – one of the best things since, well, sliced bread.⁠ ⁠ Social media management, content strategy, creative direction + video production by us.⁠ ⁠ Photography by @phamstapham
46 2
8 months ago