Brightly emit your unique beauty.
The summer seasonal film extends this journey into a vibrant expression of light, warmth and clarity.
Inspired by the calm radiance of summer, it celebrates the connection between inner energy and the luminous flow of the season.
Client: IPSA Japan
Production: Amana
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @pablogarciarobla , @_mota___ , @_sergirc
Creative Project Manager: @noe
Music and Sound Design: @facundocapece
The feeling of ground.
A first glimpse of our collaboration with OOFOS.
The moss film brings softness to life — the sole becoming a living surface where foam and nature merge. It evokes the quiet sensation of stepping on fresh moss, each touch dissolving into calm.
A meditation on recovery, design and the serenity of being fully grounded.
A sneak peek into the campaign.
Client: OOFOS
Agency: This is Callen
Production: @llreps
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @pablogarciarobla , @_mota___ , @ruye__ruye , @alexcaro___
Creative Project Manager: @noe
Embrace your unique beauty.
The spring seasonal film continues our exploration of beauty through the seasons, capturing the soft energy of renewal and awakening.
Inspired by the calm vitality of spring, it reflects how light and texture transform gently, revealing the serene harmony between nature and self.
Client: IPSA Japan
Production: Amana
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @pablogarciarobla , @_mota___ , @_sergirc
Creative Project Manager: @noe
Music and Sound Design: @facundocapece
A quiet architecture of the OOmy Zen campaign.
This series of static-ish compositions expand the OOmy Zen mood into quiet tonal worlds — floating stones, gentle textures, small living gestures echoing the tones of the collection.
Each composition is a quiet study of balance: nature-inspired elements arranged with the same intention and softness behind OOFOS recovery design.
Full project on Behance. Link in bio.
Client: OOFOS
Agency: This is Callen
Production: @llreps
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @pablogarciarobla , @_mota___ , @ruye__ruye , @alexcaro___
Creative Project Manager: @noe
A Summer moment revisited. Three fragments from the IPSA Summer film: light, freshness and botanicals in motion. Returning to this luminous season brings a quiet dose of energy to these winter days.
Client: IPSA Japan
Production: Amana
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @pablogarciarobla , @_mota___ , @_sergirc
Creative Project Manager: @noe
Music and Sound Design: @facundocapece
The art of stillness.
This film completes the OOmy Zen journey, a quiet transformation where the bonsai’s unfolding leaves turn into threads, weaving the soft architecture of comfort.
It translates the slow precision of growth into movement, flowing from leaf to thread to form.
It captures the balance between nature and design, a living sculpture of patience and flow.
A mindful expression of recovery, where calm becomes creation.
Client: OOFOS
Agency: This is Callen
Production: @llreps
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @pablogarciarobla , @_mota___ , @ruye__ruye , @alexcaro___
Creative Project Manager: @noe
The first light of Summer. Another chapter in our collaboration with IPSA Japan.
A moment where energy gathers, botanicals release, and beauty becomes a luminous expression shaped for the season.
More unfolding soon.
Client: IPSA Japan
Production: Amana
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @pablogarciarobla , @_mota___ , @_sergirc
Creative Project Manager: @noe
Music and Sound Design: @facundocapece
Your body’s new mantra.
At the center of the OOmy Zen campaign lies this film, the core of the world we crafted with OOFOS. It invites you into a meditative journey of motion and material.
Each wave, ripple, breath, growing nature, and living sculpture becomes a visual mantra: soft, slow, and deeply satisfying.
A mindful ode to recovery, where comfort flows and design becomes a state of calm.
Explore the full project on Behance.
Client: OOFOS
Agency: This is Callen
Production: @llreps
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @pablogarciarobla , @_mota___ , @ruye__ruye , @alexcaro___
Creative Project Manager: @noe
The gentle awakening of Spring — light shifting, textures softening, a quiet harmony forming between nature and beauty.
A small fragment of our SS25 journey with IPSA Japan, where renewal begins within.
Client: IPSA Japan
Production: Amana
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @pablogarciarobla , @_mota___ , @_sergirc
Creative Project Manager: @noe
Music and Sound Design: @facundocapece
Proud collaboration with HOKA for Elevon X — the brand’s first step into street-style design.
Introducing LEV–X, the protagonist of our futuristic film The Walk, embodying the essence of the model: a fusion of performance, imagination and forward rhythm.
More from this project soon.
Client: @hoka
Production: @llreps
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @_mota___ , @dgcarpintero , @lunemastudio , @_sergirc , @hyperax.system
Music & Sound Design: @facundocapece
Creative Project Manager: @noe
A new Spring begins — and with it, our continued journey with IPSA Japan.
Light softens, textures breathe, and the season begins to reveal its calm vitality — exploring beauty as both an outer radiance and an inner state of harmony.
A mindful continuation of last year’s creative universe, elevated into a more introspective Spring.
Client: IPSA Japan
Production: Amana
Creative Design Studio: @pleid.st
Direction: @_mota___
3D Artists: @pablogarciarobla , @_mota___ , @_sergirc
Creative Project Manager: @noe
Music and Sound Design: @facundocapece
