In health, foresight is the biggest advantage you can have. Decoding more about your body with science as a revelation more than intimidation and designing data we understand.
Cent - is a comprehensive scan that gives you a real head-start on your health by making the invisible feel visible. Designed to make tech feel more human and for you to feel curious about your health.
Doors are open in Bangalore and we are genuinely very excited for the team @cent.health that’s rethinking what proactive health can look like for everyone.
#Cent #HealthcareBranding #IdentityAndLanguageDesign
Premium and Indian-inspired, a deo stick that borrows more from perfumery than personal care - and a design system built to carry that across formats.
@withyoulaani ’s system feels light but strong in presence. Created to do life with, and feel good doing it.
#PersonalCare #BrandIdentity #PackagingDesign #Laani
Last year, we found a new playground: the oral care aisle. And play there, we did!
We stepped into the mind of a child, poring over their ideas of fun — then built Hoppy and Hoplin from that world. Two tooth-inspired characters made of scribbles and imperfect strokes, raising happy little brushers everywhere.
#BrandDesign #PackagingDesign #KidsProducts #FMCG #PersonalCare
Ghee is one of @parsi_dairy_farm ‘s most iconic products. For the packaging, the challenge was to take an everyday staple and make it stand out on a shelf. We chose a tilted glass bottle to own as a form, and used the label to translate their brand idea of
‘unchanging purity’.
@parsi_dairy_farm , one of the oldest operating dairy brands in India, came to us with a clear ask: How can you make us relevant without compromising our brand truth?
Our formula was to champion Legacy, add Delight and retain Purity that reflected in every label we created. ✨
Design systems are the glue that hold a brand’s visual world together. And Nua needed one across their entire portfolio, while still letting each product hold its own in its category. Especially in the D2C sea that is Quick Commerce. But strong systems come from strong centres, so we built one: “Zero Irritation. Promise.” An emotional and functional truth to anchor the brand as we expanded its universe into day pads, night pads, maternity, teen, and tampons.
India’s beauty boom means pinks and purples dominate the shelf.
So we picked colours that would be unmistakably Moxie - gender-neutral
Chartreuse and Teal. And designed an inclusive strand that changes across products. Each product form was designed to be ergonomic, benefit-led and texture-inclusive. So the next time you’re in the beauty aisle, @moxiebeautyofficial is sure to catch your eye 👀
A brand refresh for Bakingo built on one simple belief:
Never stop wishing.
Because somewhere between growing up and getting busy, we forgot how to.
This new chapter is about bringing that feeling back — one cake, one candle, one wish at a time.
Pond’s India x Please See//
Came together to create India’s first ever skincare journal - Beauty In Bloom.
Inspired by the iconic Pond’s tulip, we envisioned the journey of skincare through a Tulip Garden - each zone illustrated to represent one of Pond’s new ranges.
The journal is meant to be a safe space for anyone starting their skincare; filled with helpful tips from experts, suggestions for routines, gentle reminders and bonus goodies 🌷
When it came to turning the attic of the old Jude Bakery into @papasbombay , we wanted to create a brand that whispered of the history of the place.
...
So we created a language that was imperfectly perfect - that was a reflection of the always-seeking mind of the chef. The skewed type in our logo mirrors the irreverence of a menu that draws from heritage but revels in flipping the script.
Our oil painting heritage-style illustrations use humanised animals to create a light personality and character for the brand.
As a QSR, packaging is @thebelgianwaffleco ‘s way to win consumers before they try the product. We championed the new identity, blowing up the word mark and emphasizing the craft the brand brings to waffles.
Every side matters - so the product name took centre stage while we used energetic, contextual copy to speak to consumers one on one.
And to create a distinct visual system, we used our hero yellow for waffles and introduced a refreshing blue for beverages and cold products.
When we teamed up with @thebelgianwaffleco , we uncovered a simple truth:
The waffle 🧇 was not just a product, it was their muse.
So we set out to create the world as they see it - with the waffle always centre stage.
We dove into the delicious challenge of creating clean, monochromatic illustrations the brand could own. And thought up functional and imaginative scenarios
to show just how seamlessly their hero product fit into consumers’ lives, all while still being front and centre. ✨
