Nike Football have announced Jay-Jay Okocha as their new Chief Flair Officer ahead of this year’s Africa Cup of Nations.
While details around the role remain limited, early signs suggest the iconic Super Eagles 1996 jersey will play a central part in the initiative.
Both on and off the pitch, Okocha has long embodied flair, creativity and individuality, making the former Nigeria international a natural fit for the role as Nike builds momentum around AFCON.
A day in the life of a Premier League footballer ft James Maddison @madders
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Brooklyn art collective MSCHF has officially partnered with historic Italian football club LR Vicenza to launch a limited edition capsule collection produced with Hummel.
The collaboration blends football, fashion, and contemporary art through a collection featuring jerseys, hoodies, scarves, shorts, caps, and accessories. The jersey is priced at €124 to celebrate the club’s 124 year history.
The campaign was shot entirely on a golf course, making it one of football’s most creative crossovers of 2026.
𝐒𝐄𝐑𝐆𝐈𝐎 𝐑𝐀𝐌𝐎𝐒 is officially stepping into football ownership as he and his investment group Five Eleven Capital reach a principle agreement to acquire Sevilla in a €400 million deal. Only final notarisation remains before the takeover is fully complete.
The Sevilla legend, who rose through the club’s academy before becoming one of Spain’s greatest defenders, is now returning to Nervión in a completely new role, this time shaping the future of the club from the boardroom.
Ahead of the World Cup, Adidas have unveiled Backyard Legends, a cinematic campaign celebrating the culture of street football and the icons it inspires.
Featuring Timothée Chalamet alongside Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman, the five minute film blends football, fashion, and storytelling on a global scale.
With appearances from recreated legendary versions of Zinedine Zidane, David Beckham, and Alessandro Del Piero, the campaign delivers a powerful tribute to the roots of the game.
Air Max and Mercurial come together in a bold new expression of design and performance.
Nike continues to push creative boundaries with the Mad 90 pack, delivering a football inspired take on a lifestyle classic.
Early reactions suggest this release is already generating strong momentum across both sport and streetwear audiences.
Tottenham Hotspur have confirmed a new commercial partnership with Peppa Pig, expanding their brand presence through a globally recognised family entertainment franchise.
With Ipswich Town close to promotion, Spurs could be the only Championship club next season with this unique collaboration in place.
Achraf Hakimi signs a jersey for Rihanna during a surprise encounter at César Restaurant.
The unexpected moment, spotted in Paris, quickly drew attention online as football and pop culture collided in a high-profile setting.
🎥: @vendetta_dailly
Brazilian legend Kaká is honored with a special edition Predator, released in collaboration with adidas to mark his 44th birthday.
Inspired by Brazil’s natural heritage, the design features a jaguar pattern symbolizing strength, agility, and instinct, qualities that defined his game.
Finished with a sleek black base, deep purple tones, and gold accents, the boot also includes subtle personal details throughout.
Available from 22 April.
Lionel Messi has officially become the new owner of Spanish football club UE Cornellà, marking a major and historic step in his journey beyond his playing career.
This move represents much more than a simple investment, it signals the beginning of a new era for the Argentine legend as he transitions into football ownership and long-term project building within the sport.
Based in Catalonia, the club now enters a new chapter under one of the greatest players of all time, with expectations of growth, ambition, and a fresh vision for the future.
