Welcome to 2026.
The year athletes stop being just athletes.
You’ve trained your body.
Now it’s time to train your brand.
At Playa Power, we help athletes turn performance into influence and influence into real opportunities.
Your sport opened the door.
Your brand decides how far you go.
2026 starts now.
#WelcomeTo2026 #PlayaPower #TheAthletesMarketingCoach #AthleteBrand
#WomenInSport
Some of the amazing athletes who’ve leveled up with Playa Power 💪
@j__attack@breechester@kaylawaller_@caitlynbowell
Next intake: Feb 2026.
Take control of your story and build your brand like these legends!
#PlayaPower #MasterClass
Sport is what you do.
Your brand is who you are.
Applications now open for the next intake.
Next intake June 3. Register Now.
#playapower #athletebranding #nextplayapowerintake
This week inside Playa Power, athletes are learning how to use social media with purpose.
From building an authentic digital presence to understanding the metrics behind growth, Masterclass 4 is focused on helping athletes create stronger connections, grow their influence, and unlock new opportunities online.
Because in today’s world, your digital presence is part of your career.
#SocialMediaStrategy #AthleteDevelopment #PersonalBrand #SportsMarketing #DigitalBranding #PlayaPower
@cristiano is reportedly paid around $3M per sponsored Instagram post.
But it’s not just about him.
It’s about how powerful a personal brand has become.
Start building yours early.
#PlayaPower SportsBusiness #AthleteBranding #PersonalBrand #SocialMediaMarketing
At Playa Power, we develop athletes beyond performance.
This week, 45 athletes from our program are learning how to navigate the digital landscape, building the skills to connect with audiences, create meaningful content, and turn attention into opportunity.
Because in today’s game, your digital presence isn’t optional.
It’s your platform.
#PlayaPower #DigitalBranding #AthleteLife #PersonalBrand #SportsDevelopment #NextGenAthletes
Not every athlete gets access to lessons like this.
Last night, our Playa Power athletes learned directly from @joelselwood14 on leadership, identity, and what it takes to build something that lasts beyond sport.
This is bigger than performance.
It’s about who you become.
#PlayaPower #BrandAthlete #JoelSelwood's #MasterClass
Building more than performance Playa Power continues to support athletes across different sports and pathways as they develop their presence beyond competition.
#PlayaPower#AussieAthleteFund #SportsMarketing #AthleteBrand
Most athletes don’t struggle because of talent they struggle because there’s no clear plan off the field.
Week 2 of Playa Power is where it starts to click ⚡️
Turning goals into structure, effort into strategy, and ideas into progress.
Because the ones who last don’t just train… they build.
#PlayaPower #athletedevelopment #sportbusiness #personalbrand #playapower #mindsetshift
In just one week, 45 athletes have started building something bigger than sport, their personal brand.
From defining goals to crafting their unique positioning, they’re laying the foundation for long-term success on and off the field.
And we’re only getting started.
#PlayaPower #AthleteBranding #PersonalBrand #SportsBusiness #AthleteDevelopment #FutureAthletes #SportIndustry #BrandBuilding #BeyondSport #AthleteJourney #PlayerDevelopment #SportsMarketing
These are the athletes from the Aussie Athlete Fund “Green & Gold” cohort Olympians, Paralympians, and emerging national talents.
Together with the @aussieathletefund , we at Playa Power are working with them to do more than perform we’re helping them build identity, visibility, and opportunity beyond sport.
Because talent alone isn’t enough anymore.
Athletes today need:
visibility. perception. professionalism.
Proud to be part of this journey and excited to share what’s next.
#PlayaPower#AussieAthleteFund#AthleteBrand #SportsMarketing #OlympicPathway #PersonalBranding #FutureOfSport
