Planetary Digital | Calgary Website Design Agency

There is literally no excuse for an agency to run an advantage+ campaign optimized for landing page views. It WILL waste money. You’re training meta’s AI that your clients are willing to pay for browsers, bots and tire kickers, instead of training it on their actual ideal clients who drive the most value. That’s why you think Meta ads are “broken” or “didn’t work for you”. (Sorry for the mic tappies I get heated about this) 3 MOST IMPORTANT THINGS: 1. Campaign Objective (what conversion/action signals to meta that this is a person you want to drive more of. awareness and traffic objectives will not cut it in 2026) 2. Event Tracking (not just for tracking purposes, but for signalling to the algorithm! event tracking needs to be working nearly perfectly for adv+ to know what to do more of) 3. Quality Creative Volume (preferably in a separate testing campaign, especially for testing new markets. your agency should be testing new creative constantly) Curious if ads should be working for you? I’ve turned my brain into a free marketing plan builder. Comment PLAN for the 🔗

When the biggest companies can actually be the biggest scams #womeninbusiness #marketing #calgary

One of the most bs-filled marketing niches and agency sells has to be SEO. Search engine optimization (& generative engine optimization) is widely misunderstood. I’ve ~allegedly~ seen agencies sell SEO packages, outsource them overseas, and get their clients just a ton of garbage backlinks that were actually hurting their business. Here’s everything you need to know about SEO in under 60 seconds. Follow @nikkitighe to cut the BS on marketing ✂️

The uncomfortable reality? Many agencies optimize for metrics that make them look good (clicks, impressions, engagement) while your bank account bleeds. If you’ve been running ads for months and still can’t confidently say whether they’re profitable... let’s talk. Comment “ADS” and I’ll send you a free industry scan tailored to your business 🔍

No one has ever been this happy looking at a spreadsheet. Your potential client knows this isn’t your actual team. Here’s what actually works: ✅ Real photo of actual team in their office ✅ Founder headshot with personality ✅ Behind-the-scenes of actual work ✅ Or clean, text-based design with no photos Generic stock photos don’t make you look professional. They make you look lazy. If you’re looking for a web design agency in Calgary, we promise 0 generic handshake stock photos. Comment WEBSITE and I’ll send you a FREE Website Health Check👇