Aadam | Physiqonomics.com

As we wrap up the year, I want to shine the light on some of the clients I’ve worked with (or still am working with). Coaching is the core of what I do; while everyone else is busy trying to be an influencer, I care about one thing: helping people lose fat, build muscle, and improve their health along the way. Massive thank you to everyone who trusted me with their goals this year — and yes, some of you still need to stop fucking around, but we’ll get there. 🤝

Lauren is an absolute superstar, and her progress is nothing short of phenomenal. But Lauren is a good example of someone who had the work ethic and really wanted to achieve her goal, but was following the wrong process. By the time she reached out for coaching, she’d lost 10 lbs and was questioning whether her goal was even possible if the process already felt this brutal. A big part of coaching Lauren was showing her that yes, effort is required, and some short-term sacrifice is needed, but fat loss doesn’t have to be a soul-sucking experience if you do it properly. Over the course of 19 months, Lauren lost nearly 70 pounds while gaining muscle and strength. But more importantly, she’s found a process that works for her. One that she can sustain for the long term. Swipe through the carousel to read more about Lauren’s progress (her realisation on slide 11 is 🤌). And hey, whenever you’re ready for coaching, I know a guy. You can shoot me a DM, and we can talk about your goals and how I can help. Or you can check out the link in my bio.

Something that really annoys me is how many of you say you want “sustainable fat loss” but won’t hesitate to adopt unsustainable methods so you can lose fat as fast as possible, crash diet your way to oblivion on kale garnished with your tears, hate your life, and then go right back to where you started – only to repeat this entire process. So which is it? Do you actually want sustainable fat loss, or do you want to keep repeating the same noxious hamster wheel of fat loss fuckery? (You’re the hamster, FYI). Because you can’t have both. This is where we meet our hero, Joe. See, Joe was stuck in this same loop for the last 5 years. And then last December, he reached out for coaching. Yes, December. When most people were lying to themselves about starting in January, Joe was like, “Nah fam, man’s on dis ting now.” Ok, fine. He didn’t say it like that. He’s not a hoodrat from South London. But this isn’t about a before/after – I’m going to show you what that sustainable fat loss you all talk about wanting actually looks like. Swipe through. Also, Joe, if you see this – I’m so sorry for the last slide. Please don’t fire me.

Im sorry I live a boring life.

Pretty standard week, tbh.

Just swipe and read the post, man.

Creatine for your muscles is so 2000, it’s all about creatine for your brain now, losers. Well, that’s what social media makes it seem like but can creatine actually boost cognitive performance? Swipe >>

I want to talk about consistency because, based on the conversations I have, I get the sense that people don’t truly understand what it means. To help me explain, I’m going to use my client Tia as an example. Swipe >>

Imagine if you got serious about your fat loss goal this year - like actually for real serious - how much progress could you make in the next 6 months? Probably way more than you are right now.

Too many coaches pussyfoot around this because, why? You’re afraid someone on the internet is going to try to cancel you because they have a weird relationship with food and they think nutrition tracking is the root cause? The end result is that people who *could* benefit from tracking–which is mostly everyone–end up receiving a limpdick answer like, “you can track if you want, but you don’t have to, but maybe track, but also maybe don’t.” It’s insane – it’s like a financial advisor telling their client they don’t have to track their finances, despite the individual being in debt. So just to be clear on my position: You SHOULD* be tracking your nutrition if you want to lose fat, it’s the fastest way to learn about food, portion sizes, macro and micronutrients, and so on. *Before someone comments, “yeah, but eating disorders” - there’s no evidence that tracking your nutrition or dieting *causes* eating disorders. For example, Stewart and colleagues dug through 50 years of research on dieting, dietary restraint, and caloric restriction. [ PMID: 35010751] They concluded that: “Neither the intention to diet nor actual CR [calorie restriction] appears to reliably result in ED [eating disorder] development.” Also noting: “Healthy eating, exercise, and appropriate energy balance behaviors, without the promotion of negative body image, shaming or stigma, can be safe and effective for the enhancement of physical and mental health.” Oh wow, would you look at that – turns out when you approach this stuff properly, you won’t fuck yourself. Who knew?

Want to lose fat this year? Here’s your blueprint ->> DM PANDA and I’ll send you my diet generator for free. The sheet will calculate your calorie, protein, and fiber targets, provide recommendations on how quickly you should lose weight (based on your stats) so you maximise muscle retention, AND *takes a breath* it’ll give you a rough idea of how long it’ll take you to achieve your goal based on your chosen rate of loss.

NEVER GO BELOW *INSERT ARBITRARY CALORIE NUMBER HERE* 🥱