Managing a property well means understanding what makes it valuable 🌟 Attracting guests who truly appreciate that value, and protecting what makes it special in the first place.
At Norfolk, we don’t take on every home…
We curate a portfolio of properties that align with our premium standards and give them the level of strategy, care, and attention they deserve 💥
• The right marketing
• The right guests
• The right positioning
Is your property ready for that level of management?
NPM x
#norfolkpropertymanagement #premiumshortstay #luxuryhosting #curatedhome #Hostwithalice
Along with #Phocuswright Europe’s signature Center Stage sessions and standout #networking, attendee favorites include intimate topic-focused Industry Roundtables and educational Breakout sessions.
We can’t wait to dive into another round of 🗨️ lively roundtables and can’t-miss breakouts this June! Secure your seat to join us in Barcelona, Spain. Link in bio!
A huge THANK YOU 🤗 from all of us at #Phocuswright, #PhocusWire and #NorthstarTravelGroup!
We’re grateful for our attendees who hit the ground in game-on mode, the speakers who leveled up every discussion, the launch demonstrators who brought bold ideas to the stage, and the sponsors and exhibitors who kept the momentum high.
👉 You’re the reason The #Phocuswright Conference is more than an #event — it’s a #community. See you next year in Ft. Lauderdale, Florida! Register at the link in bio.
I did not start my career thinking about AI. I started by asking why some places grow in a healthy way while others get stuck between overtourism, underinvestment and politics.
Over time I realized that DATA is not just something you count at the end of a season. It is a material you can design with.
That understanding led me to spend over a decade working with destinations of every size. Small towns. Big cities. Entire countries. And everywhere I go, I see the same pattern: brilliant people drowning in dashboards while the world moves at AI speed around them.
When I walked onto the Phocuswright stage in San Diego, I wanted to talk about this gap.
We’ve spent years obsessing over what AI will do for travelers. Chat. Book. Recommend. Optimize. Personalize.
But what about the people on the other side? The destination managers juggling residents, climate, local businesses, and seasonality, often with tools that belong to 2015?
My talk was about a different question: what if destinations could have their own AI team?
Not just dashboards. Not just chatbots.
A real team. With Agentic AI specialists. That works at their speed. On their side.
This is what I tried to say. And why it matters more than another demo.
☝️ link in bio for the full story.
I don’t share as much about my full-time job as a senior travel reporter at @phocuswire in this space. But I wanted to share a highlight from this week at The Phocuswright Conference in San Diego.
I had my first center stage appearance for an interview with James Byers of Google and really enjoyed it. I spent the majority of the week completely terrified as someone who hates public speaking and I’m really proud of how it went. I want to mark that moment and so I’m sharing it here.
Here’s to facing fears and wins! Really grateful to be part of the team @phocuswrightinc@ntgtravel and for this opportunity. And thank you to @google for a great interview. Can’t wait to do it again.
Done! 🫠
"From Dashboard to Dialogue to Delegation". It’s time to give the Destinations the same Agentic AI power, already accessible to travellers, to build a more resilient, sustainable tourism, more and more focused on authentic human connections that are the real catalyst in delivering exceptional experiences to the travellers.
❗ Food for thought!
HotelRunner’s Founder and Managing Partner, Ali Beklen, wrote an inspiring article for Phocuswire.
In this must-read piece, Ali explains why every business is entering the AI pilot era and what leaders must focus on to stay ahead. Here are some key takeaways:
📌 AI pilots are now essential. Businesses need AI at the controls to keep up with multi-dimensional, fast-expiring data.
📌 Rethink legacy data. Leaders should focus on extracting value from existing data instead of creating new silos.
📌 New data partnerships are critical. Every company will need fresh, multi-dimensional data collaborations to transition smoothly into the AI pilot stage.
📌 Trust will define the future. Building trusted data ecosystems will be pivotal for both B2C and B2B success.
Click the link in the bio to read the full article.
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❗HotelRunner Kurucu Ortağı Ali Beklen, Phocuswire için ufuk açıcı bir makale kaleme aldı.
Yazı işletmeler için artık “Yapay zeka pilot” döneminin başladığını ve liderlerin bu yeni dönemde öne çıkmak için nelere odaklanması gerektiğini anlatıyor.
📌 Yapay zeka pilotlar artık bir zorunluluk: İşletmeler, çok boyutlu ve hızla değişen verilerle başa çıkmak için yapay zekayı kontrolün başına koymalı.
📌 Eski verileri yeniden düşünmeli: Liderler, yeni veri depoları oluşturmak yerine mevcut veriden değer çıkarmaya odaklanmalı.
📌 Yeni veri ortaklıkları kritik: Her şirket, yapay zeka pilot aşamasına sorunsuz geçiş için çok boyutlu veri iş birliklerine ihtiyaç duyacak.
📌 Güven geleceği belirleyecek: Hem B2C hem de B2B alanında sağlam ve güvenilir veri ekosistemleri kurmak kritik olacak.
Makalenin tamamı için profildeki bağlantıya tıklayın.
#HotelRunner #HotelRunnerExperience #TravelTech #AI #DataDriven #TravelIndustry #Phocuswright
📣 Big news!
SplitStay has been featured in @phocuswire — one of the leading global publications in travel and hospitality tech 🌍
From solo travelers to event organizers, we’re on a mission to make accommodation more affordable, social, and sustainable — and it’s amazing to see that mission being recognized internationally 💛
Check out the full article via our bio link 🔗
#SplitStay #StartupFeature #PhocusWire #TravelTech #HospitalityInnovation #StartupLife #TravelStartups #DigitalNomads #SoloTravel #ImpactStartup #SustainableTravel #FutureOfTravel #TechForGood #Entrepreneurship #TravelCommunity #SharedStays #AccommodationInnovation
🗞️ 𝗩𝗼𝗶𝗰𝗲 𝗔𝗜 𝗶𝘀 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 — 𝗳𝗿𝗼𝗺 𝗮𝗻𝘀𝘄𝗲𝗿𝗶𝗻𝗴 𝗰𝗮𝗹𝗹𝘀 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀
In his interview with @phocuswire , our CCO Tobias Koehler shared how Onsai is redefining guest communication through real-time empathy and multilingual fluency.
He discussed how Onsai’s system can recognize a guest’s emotional state – whether they sound rushed, relaxed or frustrated – and adapt tone, pace and wording accordingly:
“We already recognize if guests are hurried or relaxed and adjust our responses accordingly.”
Beyond multilingual fluency and automation, this next generation of voice technology introduces something new: empathy.
💜 Thank you to Matthew Parsons and PhocusWire for the in-depth feature on how voice AI can turn technology into something truly human.
#Onsai #PhocusWire #VoiceAI #AIinHospitality #HospitalityInnovation #TechWithHeart #DigitalGuestJourney #BehindTheVoice
After WTTC and TTG… I’m packing again, next stop: Budapest.
The travel season never really ends when you live at the intersection of data, AI, and tourism. Here’s where I’ll be over the next few weeks: come say hi if you’re around:
🇭🇺 Tourism Summit Budapest 2025 – October 14–15
🇪🇸 TIS - Tourism Innovation Summit (TIS) – Seville, October 22–24
🇮🇹 The Future of Travel – Milan, October 30. Together with Accenture Italia.
🇬🇧 The Quarter Café – Digital Tourism Think Tank (alongside World Travel Market (WTM) London), November 4–5
🇬🇧 City Nation Place Global – London, November 5–6
On November 6 (11:45)
🇺🇸 Phocuswright Conference – San Diego, November 18–20
That’s our biggest announcement of the year and will be like magic! 🪄✨
A busy and exciting couple of months ahead, full of ideas, collaborations, and new ways to make tourism smarter.
See you around the world.
