@thehungergames 🏹🦅 sure-fire marketing campaign created a box office inferno 🔥
1st & 2nd #FilmMarketing only
21-person marketing team was led by Tim Palen
The well planned #MarketingCampaign is claimed to be a reason that @lionsgate got the film adaptation approved by the author #SuzanneCollins 📚
Comment which tactic is your favourite 💬
Slide through the images above 👉👉 for details, below is a less detailed version:
Dark Subject Matter
The dark subject matter of the #film was a #marketing challenge. Promotions had to be handled tactfully, & the team developed strict guidelines
#Promotion Guidelines
Despite the #movie being about the Games, #marketers opted to exclude combat scenes from the trailer. The implication was that if you wanted to see the Games, you had to buy a ticket🎫
Puzzle Poster
100 days before the movie’s release, the studio created a poster & cut it into 100 puzzle pieces. It gave digital versions of those pieces to 100 Web sites & asked them to post their puzzle piece on in lockstep
#CapitolCouture Blog
Created a fashion blog called “Capitol Couture” dedicated to the movie’s fashions, built around the style-obsessed Capitol of #Panem
Audience Research
#Lionsgate could have played up the story’s #LoveTriangle the way #Twilight’s marketing had with #TeamEdward or #TeamJacob. However, they learned from fans that they shouldn’t do that. They were careful not to show #Katniss, #Peeta & Gale together
Audience Targeting
#TheHungerGames is referred to as a four-quadrant film: a motion picture destined to appeal to all four major demographic "quadrants"
Capitol Portraits
For #CatchingFire outlets were asked to officially refer to the posters as Capitol Portraits, & all were amenable. Other media outlets that picked up the photos promoted them that way as well
Capitol Website
TheCapitol.pn site allowed visitors to make digital ID cards as if they lived in Panem. 800,000 fans created ID cards. This gave fans an active role in the campaign
Capitol Tour
Immersive virtual tour of the Capitol city was created with Microsoft
#perthmarketer #moviesandmarketing #jenniferlawrence #theballadofsongbirdsandsnakes #rachelzegler #violadavis
Before the 2025 remake strikes 🐍💥 let’s shed some skin & revisit Anaconda’s 1997 marketing campaign 🎬
Swipe through 👉👉 for a Ssspectacular 🐍✨ look back at how Anaconda’s marketing charmed & terrified moviegoers 😱🎥
“You don’t know shit about the shit we’re in here!” — Gary Dixon (Owen Wilson) in Anaconda 🎭😂
1997 Anaconda slithered straight into pop culture 🐍🍿 & the 2025 remake is ready to strike again ⚡ Same snake, new skin! Can’t wait! 🤩
Vote below 🗳️ and comment 💬 which was your favourite part of Anaconda’s marketing!
20 yrs since @newlinecinema ’s Snakes on a Plane became an Internet Sssensation 🐍🐍🐍✈
Slide through the images above 👉👉 for details, below is a less detailed version:
Exploring one of the earliest examples of internet buzz 💻:
Title
The title alone screams viral, & @samuelljackson actually chose to star in the film based on its ridiculous title. #SamuelLJackson: That was my initial response to it, too, way back when I heard about it. Snakes on a Plane. I thought, ”Oh, s—, I need to be in that!”
#Memes
It was a #meme before we knew what memes were. #SnakesOnAPlane (SoaP) scored early online viral #marketing success years before that was the norm. Initially shocked by the virality, #NewLineCinema came to embrace it, in an early example of a company cultivating an online fan base
#Snakes on a Blog
A uni student named Brian Finkelstein founded the now-defunct fan blog SnakesOnaBlog.com, which became a one-stop internet shop for all things SoaP
Reshoots
New Line wasted little time capitalizing on the hype. They re-assembled the #cast & added 5 days of reshooting new scenes to bring it in line with fan expectations online. It was during reshoots that Jackson delivered that line "I have had it with these motherf****** snakes on this motherf****** plane!"
PG-13 to R Rating
Reshoots included bloody gore & a steamy scene with #TaylorKitsch, bumping the rating from PG-13 to R
#CollaborativeMarketing
A music video for the #film, "Snakes on a #Plane (Bring It)" by #CobraStarship, was released on MTV. It appeared in the film’s closing credits & on the film’s #soundtrack
#MobileMarketing
You could go to snakesonaplane.varitalk.com, & type in the name of someone you'd like to receive a personalized voice message from Jackson - 1.5 million voice messages were placed
Snakes on a Chain
New Line released tshirts & pendants on their shop
Cultural #Phenomenon
Movie became less of a joke & more of a phenomenon - Camaraderie among fans online was palpable
Results
Earned US$62 million globally. Cautionary tale about how internet buzz doesn't always equal box-office gold
Vote + Comment 👇🙏
#perthmarketer #moviesandmarketing #filmmarketing #kenanthompson #elsapataky
✨🎭 Hamnet under the stars with fireworks in the sky – Shakespeare would've written this scene himself 🎆❤️🔥 ⭐
In February we watched @hamnetmovie at the outdoor cinema 🎬🌙, and upon entry were told the movie would pause for fireworks for a separate event happening. The 10+ min fireworks started early 🎆💥, resulting in my favourite outdoor @communitycinemas experience ever! 🤩
Watching Hamnet while fireworks lit up the night sky behind the screen – accidental perfection! 🎥✨🎆👏
They did eventually pause the movie ⏸️, and we didn't really miss much 😅 I loved it!
Vote what your reaction would be below, and comment your thoughts!
#hamnet #jessiebuckley #paulmescal #outdoorcinema
Yo, my swagger so sharp, it need a safety warning ⚠️😎💥 Respek, innit 💯👊
“Talk to the hand, 'cos the face ain't listening.” ✋😏 – Ali G
This 420 🔥 swipe 👉 to see movie characters with confidence so chaotic & delusional 😬, it’s practically a plot twist 😳
“Everyone's always tellin' me, 'yo, you gotta change...' I'm about stacking change ya'll! Stacking change! 💵💵💵 That's it. Money! 🤑” - Alien from Spring Breakers
Emphasis on characters who THINK they have swag haha 😂
🗳️ Vote below! And comment which is your favourite 💬
Jessie Pinkman’s swagmaxxing so hard, even Heisenberg couldn’t cook that up 💥🧪😎
Swag so heavy, even the RV couldn’t carry it 🚐💨💪😂
This 420 🔥 swipe to see TV characters with confidence so chaotic, it’s practically a plot twist 📺🤯✨
Jessie Pinkman’s been swagmaxxing since 2008 — let him cook 👨🍳🔥💯
🗳️ Vote below which is your favourite & 💬 comment which characters I left out!
She’s the Man turns 20 ⚽🎉 — & that Motorola flip phone 📱 deserved to win an Oscar 🏆 for Best Performance in a Product Placement Role 🎬
Viola may have fooled everyone at Illyria 🏫, but those product placements were hiding in plain sight 👀! Swipe through to see some paid or unpaid placements for yourself 👉📸
That soccer ball ⚽ got more screen time than half the cast — Nike 👟 really said, “main character energy” 💫
The real love triangle ❤️🔥 was Viola 💁♀️, Duke 🧑🦱, & that perfectly placed Pepsi bottle 🥤
Thank you to my amazing collaborators!! 🙏 Swipe to see which products are our favourites & why ✨️
She's the Man came out 17 March 2006 ⚽🎉
🗳️ Vote your favourite placement below & 💬 comment your favourite She’s the Man quote!!
Born on February 27, 1932 🎂💜, Elizabeth Taylor’s legendary love story with Richard Burton continues to dazzle ✨ through portrayals by Lindsay Lohan & Helena Bonham Carter 🎭
Elizabeth Taylor’s romance with Richard Burton was so iconic 💞 that it demanded not one, but two unforgettable dramatizations: “Liz & Dick” + “Burton and Taylor”
Their love was larger than life ❤️🔥, & every dramatization tries to capture just a fraction of its fire 🔥💫 Swipe through 👉 to see more about both dramatizations & how they compare to real life
“Liz & Dick” is available free to watch on Kanopy, enjoyed my rewatch
🗳️ Vote below & 💬 comment your thoughts!
13 performances together ❤️🔥🎬 — Elizabeth Taylor & Richard Burton’s love story feels tailor‑made for a Taylor Swift song 🎶 before it was ever written.
Elizabeth Taylor & Richard Burton appeared in 11 films 🎥, 1 TV episode 📺 (Here’s Lucy) & 1 stage play 🎭 (Private Lives) together, living out every era of love spanning three decades 💫. Swipe through 👉 to see them in chronological order ⏳✨
Art imitating life 🎞️ — Their 13 collaborations ranged from grand epics to intimate dramas, turning their famously intense real‑life romance ❤️🔥into Hollywood’s most poetic saga 🌹
They were the original “it’s gonna be forever or it’s gonna go down in flames” ♾️💔🔥
🗳️ Vote what you think of their 13 performances & 💬 comment your thoughts!
Nov 11 or 11/11 is Singles Day! 💖✨ Swipe for 11 films all about self-celebration! 🎬🍾
Roses are red 🌹, violets are blue 💙, Singles Day means more fries for you 🍟😋
On Singles Day, the only sparks flying are from your microwave popcorn ⚡🍿🔥
Thank you to everyone who joined in! 🙏
Comment below which film is your favourite!
Vote below 👇, have you heard of Singles Day before? 🤔
@thevampirediaries turns 16 ⏳💔 — roses bloom 🌹, but their thorns still draw blood 🩸
Slide through these blood-curdling fang-tastic vampire series 💔🩸
Comment your favourite vampire series 🧛
Vote below which vampire series reigns supreme! 🧛♂️✨
The night is near, the bats appear, these vampire films will spark your fear 🦇
Slide through 👉👉 these blood-curdling fang-tastic vampire classics 🦇🩸
From grave to screen, both dark and mean, vampire films rule Halloween 🖤
Comment your favourite vampire film 🧛♂️
Vote below which vampire ability would be the most fun to have? 🦇✨
