Creating this brand has been more of a self discovery and healing journey than a clothing brand for me.
I haven’t been posting much, even though the voice behind my brand is all about unfiltered self expression, I’ve been wearing a mask for a long time. I’ve been carrying this persona of the “cool girl” with cool art and aesthetics. And yes, I want anyone wearing my pieces to feel powerful and cool but I haven’t been staying true to my real voice behind it. Honestly, there’s nothing more hollow and meaningless than this image I’ve tried to portray.
In reality, my life is a constant battle with my shadow self, releasing the shame and guilt of my family lineage, my Middle Eastern background, and the amount of shame there is around owning your femininity, sexuality, and essence as a grown woman.
My whole life I’ve been performing and calling it art. I got so good at the performance that I started to believe it was me. Writing this on a full moon, I’m realizing how much of my life I’ve lived in fear of being cast out, the black sheep. Being different is scary, especially when you grow up in an oppressive environment like Iran. So I did what I had to do to feel safe and accepted.
The truth is, we’re all projecting, some consciously, some unconsciously. We’ve become zombies to a culture that keeps telling us who to be.
Follow the trends.
Get Ozempic.
Skinny is in. Small nose.
Wait—now big noses are in. Skinny is out, curvy is in.
Look at my haul. Look at how much I can consume.
I’m tired. Really tired of the overconsumption. What is the point? How much do we need to accumulate to feel like a worthy human being?
So I’m sorry if I’ve been hiding my truth behind this mask. For not posting unfiltered and being critical and trying to act perfect. Working in my parents’ kitchen cutting fabric and sewing in my room and thinking it didn’t look “cool” enough to share. I’m not a nepo baby with my parents funding my brand.
My brand is my voice; it’s not about the art it’s more about the message. I haven’t been speaking up the way I should. That ends now. I’m not going to hide anymore.
SALPÊTRIÈRE SHOW - BY PERCEPTIONF
Salpêtrière
A night of performance, ritual, and sound.
🕰️ October 5 | 18h – 23h
📍 Serpent à Plume
PERFORMANCES BY : Eyefl00d , PerceptionF, Bambie Thug, Lucas Alvarado
DJ sets: Xeen, Becky Stroke, Graynevski
Creative direction: PerceptionF
Organized by: Xirojin
Flyer art: Graynevski
A gathering of visions, voices, and intensity. Join us.
