Pen and Paces

We knew something was missing from all those flat runners we were seeing: your name! #run #runner #runrunrun #runninggear #marathonrunner

Bottom line: we need to see and meet you all in person! We know there’s a lot going on that weekend but you won’t want to miss this!  We are coming to 332 Newbury Street for the Boston Marathon! We’re a women’s running collective and we have fun stuff scheduled! Come see us for giveaways, activities, limited edition products, light snacks & drinks, and to meet your favorite small business owners! Opening hours are: Friday, 4/17: 9:30 AM - 7:30 PM Saturday, 4/18: 9:30 AM - 7:30 PM Sunday, 4/19: 9:00 AM - 6:00 PM 332 Newbury Street Boston MA We cannot wait to meet you! @racedayrangers @penandpaces @runningpeasmaine @swiftrunningus @twentysixdiamond

Hi, I'm Cindy. I started Pen and Paces because I believe there is so much joy in pursuing hard goals (like marathoning and running!) and I wanted to create a line of products to support runners on their journey. Over the last year Pen and Paces products went to over 20+ races all around the world. From Tokyo to New York - we put a little bit of joy in so many places. Every time I see a photo of someone crossing a finish line with one of our products, or hear about the early morning training runs and the doubt that got pushed through - it reminds me why I do this. Your goals inspire me, and I feel incredibly grateful to be a small part of so many runners' stories. When I'm not designing products or cheering on runners, you can usually find me testing out a new technology, listening to a business podcast or convincing my family that traveling to the next major race is a good idea. I am so excited to meet you all, or to re-introduce myself! In the comments, tell me - what is a hard goal you are striving for? #running #marathonrunner #runninglife #runrunrun #runner

What do you tell yourself when things get hard on the run? Let us know! Comment below.

JOY might be the most overlooked race day necessity... ✨ So @penandpaces is hooking up our First 50k Sisterhood with custom bibs to celebrate race day: Design-your-own dedication bibs and name bibs to boost cheers and confidence throughout the race! (PLUS, Pen and Paces has the cutest shoe bags, marathon prints, and more.) Our runners are nearing their 31+ mile run on June 20th. Endless thanks to @penandpaces and Cindy Smith for supporting women on and off the trail. ❤️ -- The First 50k Sisterhood is a cohort of 15 women running their first ultramarathon at @wildwomantrailruns this June with @thecairnproject . They'll share their stories through training, racing, fueling and beyond, all while fundraising $20,000+ for future outdoor sports scholarships for girls and women.

How does a busy mom of three, Olympian and marathon announcer actually make running work? Such a good conversation with Carrie Tollefson at Brandhaus Boston. More incredible tips and clips from this amazing Q&A with @carrie_tollefson coming up! #motherrunner #marathonmom #olympian #carrietollefson

Little Lo - I hope you never lose your smile! Running the Boston Marathon (and 5k) wasn't just a race - it was proof that hard things are possible. I'm proud of the finish, but grateful for the journey that challenged me, strengthened me, and reminded me to keep going after BIG goals, even when they feel out of reach. If cancer didn't beat me, neither would Heartbreak Hill! #ovariancancersurvivor #runnergirl #keepsmiling #imiola

A HUGE cheers and Congratulations to Andie, final finisher of the 2026 London marathon!!! Andie is the definition of a hero. She finished the race no matter what. She persevered and cross that finish line and inspired so many. An incredible feat and her first marathon!!! A big congratulations Andie, you did it and you are our hero. #

The best part was all of you!!! 🥹🥹❤️❤️ From the bottom of my heart, thank you to everyone who supported me and Pen and Paces, came to the popup, was the village who took care of the family, said yes to some crazy asks, cheered me on from afar, and didn’t give up on me. The best part of this whole thing is to be able to spend time with amazing people, connect about crazy running ideas, the highs the lows of training, and feeling the strength of this community. so THANK YOU!!! These are just a photo dump of my photos from my phone but there are so many of you not pictured here but I appreciate you all the same. Also can’t tag more than 20 people!! 😜😜😜😅😅 #marathonmom #bostonmarathon2025 #londonmarathon2026 #womenledbusiness

Congratulations London Marathoners!! It was a fantastic race and an amazing city. The site, the spectators, the British hospitality! Can’t beat it. Cheers to all the 59k runners who ran!

April 2026, you are going to be hard to beat. ✅Create a IRL shopping experience for Boston runners ✅Meet and collaborate with amazing women led businesses ✅Each run a major marathon - Boston and London ✅Support this amazing running community!! We hope that you all enjoyed following along our experience creating Brandhaus Boston. It was SO much fun and rewarding for us. We were already brainstorming how we could be better next year! We are taking suggestions 🤩.

Congratulations Boston marathoners!! What a day! I can’t get enough of these photos and all your smiling faces! What an honor to see all of you run and achieve amazing things- like finishing the Boston Marathon!!!! So so so inspired by all of you! #bostonmarathon #bostonrunners #bostonmarathon2026