On March 19th in Barcelona,
@hm_move launched its new running collection with “H&M Moves Barcelona”, a global activation rooted in culture and community.
The project brought together media, creatives and key voices from the running ecosystem, combining a press talk with a city-wide activation.
In collaboration with local running communities, we extended the experience beyond the venue — connecting the brand with the city in a real and relevant way.
A 360º approach designed to position H&M Move at the intersection of performance, fashion and culture.
PELONIO SERVICES:
Project Management
Creative production
Set Design
@citoballesta
Media Relations
Guestlist Management
Talent & Partnerships Management
Content Production
Showroom Management
VIP logistics
