To share STAR’s story in EMEA Market we felt that we needed “A Brilliant Change” more suited to the new, massive and diverse audience. We should honour its origins while crafting a fresh story that connects with very different cultures.
We focused on the original logo’s uniqueness – the central cut of the star – redesigning and crafting a new narrative of light and movement. A slightly change of light that now resembles a “shooting star” that guides us into a new television universe.
We used light creatively to create a new brand system that flows across STAR’s 7 channels and on different platforms, like TV, billboards and digital.
This is Pacifica is very proud to creatively lead this transformative process. The transformation isn’t just superficial – it’s a celebration of creativity with seven distinct graphic packs and more than two thousand pieces all created by talented Portuguese artists.
The creative wave extends to music with compositions and performances as unique as the channels themselves.
This project was a collaboration with The Walt Disney Company ‘s Portuguese creative team (in-house) who led the project for Europe, the Middle East and Africa.
This project is not just a rebrand is a masterpiece that showcases Portuguese creativity on a global stage.
Special thanks to @olgastudio.tv for the mind-blowing visuals and 3D art @m.u.s.g.o for supporting the stunning storytelling @pedrosompedro for the excellent sound design and a big shout out to @theplaygroundpt and @rfvieira for their visionary contributions.
Eu e o Pedro começamos este disco e documentário quando eu tinha 14 anos!!
O Pedro ensinou-me 90% das coisas que sei hoje e, acima de tudo, fez-me apaixonar pela música por ver a forma como ele era apaixonado por ela.
Fizemos um disco no meio de uma orquestra de 40 pessoas e, até hoje, foi das coisas mais especiais que tive o privilégio de fazer parte.
Obrigada Pedro! A Rita nunca vai ser só a Rita!
Será,para sempre, a Rita e o Pedro💗
Ps: Este ainda não é o álbum que tenho falado mas é um miminho que já há muito que vos quero mostrar☺️
A nova série portuguesa “Rabo de peixe” em 2 dias está no top de 11 países.♥️
Tive o privilégio de trabalhar com o @pedrosompedro na banda sonora e estou mesmo feliz com o resultado final.