Dianne Shelton, Marketing Growth Strategy & Sales Funnel CRM

Let's talk MATH (not girlie math, business math 🤗 ) Coz often times there's lofty goals around 6-figure goals like wanting $10k months... So let's say IF... You Want: $10k & Yet Yet Your Offer is Just: $100 low-ticket Plus Having an Audience of: 100 "friends" THEN $100 x 100 = $10k ✅💸🥳 Here's the rub... NOT everyone is your IDEAL clients In this noisy saturated space, say 1% converts AFTER you actually tell them the offer $100 x 1 = $100 😕 Sounds exhausting, right?! Math just ain't mathing... BUT... This is NOT a post to fry your brain on a chill afternoon on all the # 's (besides the profitability offer sheet in our CEO club make math easy-er) This is (also) NOT a post to have ONE signature offer only thing Coz some people may not be ready for your $10k offer either (yet) The way I teach my clients is to build an aligned ECOSYSTEM AND having your signature offer be the heart of all you do So that you can build & scale a SUSTAINABLE business 🚀 Now, as you plan for your business this month... Here's ONE question to ask yourself: Have you (actually) ran the math that will help you get closer to your goals? & if you'd like me to go over the Profitability Offer sheet with you, say "PROFIT" 💸

Love that even Chanel offers sample bonuses when you buy their offers 😍🛍 Afterall, it’s not about being the most expensive or the CHEAPEST! There’s ALWAYS someone who will try to beat you on price 💸 It’s the little things that DELIGHT your buyers The luxury EXPERIENCE they crave & the TRANSFORMATION & #goals they truly desire This is what my clients & I continue to FOCUS on To STANDOUT in this noisy, saturated space How can you serve your clients at this UPLEVELED energy today? 🔥 With Love Always, Dianne 🧡 Ready for your upleveled CEO era? 📩 DM me “CEO” & I’ll share w/ you 1-3 actionable tips you can do with your Client growth, sales Engine & Offer optimization in the next 30 days (that brings in the BEST clients that keep coming back… & tells their friends too!)

HOT TAKE: This is for you IF you’re on a certain platform that may (or not) get cancelled this month... You know, the one where people made fun of teenagers for silly dances when it first came out 💃🏻 Yet now there seems to be a growing turmoil about the BIGGER IMPACT on the economy if it disappeared But what does it ACTUALLY mean for YOU? Here’s the thing... Whether you’re on there or not, like me #Unbothered ... This is a perfect time to revisit IF you’ve been too hyperfocused On the “likes”, “followers” & growing a 🆓 list / “community” The kind of busy work that never seem to CONVERT or scale Coz this is NOT the first or last time events like these will happen So if you plan to be around for more than 1-3 years in the online space Instead of hopping from one sinking ship to another shiny one 🛳️ LEVERAGE this time to think through your LONG-TERM game How can you SERVE more in your world while enjoying more of what you love? In my world - it’s all about what I’ve mapped out below 👇🏻 & if you're ready for more predictability + sustainability in 2025 & beyond, you know what to do 💌 With Love Always, Dianne 🧡

Almost working” is just failing on a delay 🤷🏻‍♀️ #CleaningDay #Roomba #SystemFailure #Automate #PassionBreakthrough

Last spring, I did the unthinkable... I left social media for 12 months. I told myself it would be 90 days. That turned into a year 😅 And here’s what shocked me the most: No. One. Cared. Not in a bad way... in a freeing way. My clients didn’t disappear. My business didn’t collapse. In fact, it thrived. I spoke on 30+ stages and beat my previous revenue, all without working 24/7. Because what actually sustains a business isn’t visibility alone. It’s SYSTEMS. Relationships. Trust. Structure. Social media should amplify your business, not hold it together. 👇 Say “SYSTEM” and I’ll show you exactly what I mean. Photo credit: @jaceyzphoto 📸🧡

This is for you IF you’re tired of the same ol’ how to use ChatGPT like a glorified Google’s grandbaby or yet-another “Barbie” photoshoot tip 🥱 Coz imagine being able to sit in the front row and listen to top entrepreneurs showing you the TOOLS + STRATEGIES they use with AI to gain a COMPETITIVE ADVANTAGE & actually make more sales in your business... Wouldn’t that be EMPOWERING & VALUABLE? & I truly believe that if we DESIRE to go fast in making a BIGGER impact... There is incredible POWER in strategic partnerships when it comes to gaining competitive advantage (& more fun) than just doing things on our own That’s why when friends & colleagues, Bob Dietrich & Pamela Dunn invited me to speak along with 30+ powerhouse entrepreneurs these next 2 days (7/22-23) on The Unleash AI For Business Virtual Summit, I just had to invite you to check it out too… Say “AISummit” & I’ll be sure to send over the link to join 🔗👇🏻

What a great way to kickoff May the 4th weekend at @Minnestarmn 's #Minnebar19 So fun to go back to my IT roots & to come back this year as a presenter from the d̶a̶r̶k̶ marketing side 🤓 Thank you to everyone who were able to nerd out with us at @Bestbuy HQ yesterday & filled the room with your presence especially with all the 160+ sessions happening during this event! & it was great to connect with new + old connections & so fun to see my friends rock their sessions 🫶

Just me or does it feel like you blink once & another month pass by?? 😳 Don't get me wrong... Event though I had a couple "bad" days in January, also made some AMAZING things happen... & looking at this list, it occurred to me... All the good things are WITH people #NotAlone These are just the highlights 👇🏻Quick tip - celebrate more & document more so FB memories can remind later too 🗣️ Leads to Sales! workshop DONE, Presell workshop for 30-Day Business Plan Summit this week & AI workshop next month 🎙️ 3 podcast interviews on all things entrepreneurship & digital marketing / sales systems DONE & 2 more lined up this month 🥳 Presold my AI-powered CRM tool, Evergreen CEO Club new & returning clients, say "CEO" for info re: club or to demo the tool 🤝January CEO networking DONE & Galentine's CEO networking on deck for 2/14 at 11am CST (you're invited, say "NETWORK") So grateful to have people in my life / business to grow with, capture & share awkward + memorable experiences! Wishing the same for you 🧡 Happy month full of love!!

Life lately… Coffee, Clients, CEO Networking 🎉 Collaborate & Celebrate, repeat 🔁

Tell me if this is just me?... It’s ONLY been the 1st week of January BUT it feels like 2025 is gonna be a wild ride 🚗 You know, The “to-do list” that was frozen over the holidays thawed out a bit 🥶 & the previously blank schedule that somehow FILLED itself w/ calls & meetings This was a THEME that came up w/ my 1:1 client convos yesterday & I would be LYING if I said “that’s not ME” Truth is... This is (also) the SEASON I’m in right now AND I’m ENJOYING & finding joy in every moment... DISCOVERING what I need (to add or let go) to keep getting better... & DISCERNING what I (actually) desire most along the way! KNOWING how we LEVERAGE the micromoments... THAT is what adds up towards our #goals It’s about working SMARTER, which means: ... we get there by GOING THROUGH the process AND working on the fun stuff + the not-so-fun ones Instead of WAITING... For the “vision board perfect manifestation / solution” To magically come knocking at our doorstep🚪 coz YOU are meant to bring THE magic to the world 💃🏻✨ How was your first week of the new year? More importantly... How are you PLUGGING IN to enjoy the process? 🧡

What are your top moments in 2024? Here’s mine 👇🏻First, lemme start off w/ what the pics aren’t showing you... Coz I want to normalize that life is not always about rainbows & IG-worthy photos & for me this year... It was about SHOWING UP intentionally & leaning in the FUN ... EVEN WHEN honestly, I just didn’t feel like it & it felt like things were “wobbly” ... EVEN WHEN migraines were keeping me from having my “best” day ... EVEN WHEN it seems scary to take that next step & I was out of my comfort zone (which is where growth happens btw!) & just as we kicked off my C.E.O. club w/ saying YES to a Year of Expansive Sales, I walked into the year as a Gasparilla pirate 🏴‍☠️ Then spent the following months with the theme of PEOPLE & STAGES starting with @GrowthDay LA with my sister 😇 So honored to have done more speaking like be featured in the Top 100 Women in Power w/ amazing women like @ElenaCardone Also super grateful for the business owners who joined the 5th annual Christmas in July collab event & the 37k+ students I get to serve all around the globe (meeting them IRL is the best!) There were tons of personal highlights for me like traveling, going to a country concert (not usually a fan) & seeing @pink ”fly” by me & the simple pleasures like chilling w/ my fam 🧡 (we also saw the super cool Infinity Mirror from the Glass Onion movie) Thank you 2024! For the experiences and memories. For the lessons learned. For the people I am blessed to meet & have in my life. Cheers to 2025’s adventures 💃🏻🔥

Last Friday reminder of 2024 🥳👇🏻 Your 1 year goals should NOT box you in… If you found yourself reading the 12 Week Year book & still left #confused on your actual next steps, this is for you… & if you found yourself in yet another “vision board” party, this is (also) for you… Here’s what I mean… Most people look at their goals from 2 points of view: 1 - calendar / plan (logic) 2 - manifestation (emotion) Truth is… You need BOTH! I know what you’re thinking… Shocking revelation, right? 😏 I’m just as shocked as you… When I ask some people who have either: Been invited to such events or read these books & yet somehow… They do NOT have a clear roadmap to their goals That’s why we make THIS goal setting & roadmap planning a priority in our growth-focused CEO club The kind of roadmap that FLEX with your own definition of a FREEDOM-based lifestyle The one that will help you build a business that works for YOU Coz when your 1 year goals ALIGNS your 10-20 year VISION, your daily ACTIONS gets to be in FLOW 🌊 So instead of talking new year resolution... Let’s skip ahead 10/20 years from now, tell us what your BIG aspirational goals are 👇🏻 And if you’re ready to get support all of 2025, say “CLUB” to join our 1st mastermind call of the year on 1/8 inside our group coaching & mastermind hybrid (intimate high-touch space where you’re getting lots of individualized support) for online business owners, coaches & service providers This is THE online growth-focused program where you’ll discover a unique combination to organically & strategically evergreen your Content (marketing), Engine (funnels) & Offers (income pathways). Wishing you the best year yet, Dianne 🧡