🚨Partnerize Acquires Konnecto 🚨
Announced live at Partnership Day London 2025, Partnerize, the leading global platform for partnership automation, has acquired Konnecto, an AI-powered emerging disruptor in affiliate marketing technology. This landmark move signals a new, intelligence-driven chapter for the partnership channel, eliminating legacy limitations and cementing partnerships as a cornerstone of the modern marketing mix. "Joining Partnerize is a monumental opportunity to realize our collective vision at an accelerated pace. We've always championed the transformative power of data in shaping partnership strategies. Together, we are unleashing an indispensable, AI-first solution designed to cement the strategic preeminence of partnerships."
— Erez Nahom, Co-Founder & CEO of Konnecto
#Partnerize #Konnecto #Partnerships #AffiliateMarketing #AIFirst #GrowthDriven #PDLDN2025
Our Aperol Spritz Night at the London office was a hit! From the vibrant drinks to the lively conversations, it was an evening to remember.
We’re buzzing with excitement as we gear up for our Partnership Day London Event in two weeks. Haven’t got your tickets yet? Grab them now and join the fun! https://okt.to/1EBzIV
Swipe through to see some highlights!
#AperolSpritz #OfficeGathering #LondonLife #PartnerizeMoments #PartnershipDay #PDLDN24
Fantastic day at the Partnerize Pennsylvania office! 🌟 Team reunion filled with laughter, collaboration, and creativity.
#creativity #teampartnerize #affiliatemarketing #partnerships #performancemarketing
EMARKETER’s Ad Buyer Summit brought together marketers and commerce leaders for a timely conversation on the future of attribution in the AI era.
In the session Who Gets the Credit? Attribution, Zero-Click Discovery, and AI-Driven Commerce, Andy Crossen and Max Willens explored how AI-powered discovery is reshaping the customer journey and why traditional attribution models are struggling to keep pace.
Key themes from the session included:
• The rise of zero-click discovery and invisible influence
• The shift from capture economics to decision economics
• New approaches to measuring partner contribution and AI influence
• The growing need for transparent, auditable measurement frameworks
One takeaway was clear: brands that can measure influence, not just clicks, will be better positioned to compete in the next era of commerce.
The discussion was backed by new joint research from Partnerize and EMARKETER.
#AICommerce #digitalmarketing #Affiliatemarketing #EcommerceInsights #emarketersummit
We’re thrilled to announce that Partnerize has won the Performance Marketing Award for Best Performance Marketing Technology.
This recognition highlights the power of innovation across our ecosystem.
Special thanks to Loveholidays for collaborating with us on this journey and helping bring the vision to life.
A huge thank you to our teams, partners, and clients for helping redefine what’s possible in performance marketing through smarter technology, stronger partnerships, and measurable results.
Here’s to continued innovation and growth together
#PerformanceMarketing #MarTech #Partnerize #Konnecto #loveholidays #AffiliateMarketing #Partnerships #Awards
Influence is moving up the funnel.
Discovery is happening in-feed.
Decisions are being shaped before a search ever happens.
And clicks? They’re no longer the full story. Yet most measurement models still rely on them.
VantagePoint™ helps brands see and prove the full picture. Capturing the influence of content, creators, and AI-driven journeys, and turning it into measurable, actionable value across the entire funnel.
🗣️: Jasmine Patel
#DigitalMarketing #InfluencerMarketing #Attribution #CustomerJourney #PerformanceMarketing
With AI Placement Verification, you can spend less time chasing screenshots and more time actually optimizing performance.
Amber Sweeney, VP of Customer Success at Partnerize, shares how AI is turning what used to be a tedious, manual process into something fast, clear, and way more efficient.
Here’s what that looks like in practice:
• Screenshots are captured for you automatically, right in the platform • No more hours spent digging around for placements • Clear scoring and summaries so you know exactly what’s working • Practical recommendations you can actually use to improve results
It’s all about making optimization easier (and a lot less time-consuming).
#Partnerize #AffiliateMarketing #MarketingAutomation #PerformanceMarketing
“The currency of our industry has always been the click. Now, it’s shifting to influence.” - Sean Sewell
As generative AI reshapes discovery, entire research journeys are being condensed into a single prompt. Consumers are skipping the click and going straight to purchase.
That creates a major challenge: No click = no measurement = no investment.
But it also creates an opportunity.
With VantagePoint™, we can re-engineer the journey to understand how publisher content drives outcomes—whether a click happens or not.
This is how we unlock the next phase of growth for our industry.
#AIInnovation #VantagePoint™ #AffiliateIndustry
Success in the modern partnership landscape requires more than just focusing on the point of sale. By embracing a full-funnel strategy, brands can drive sustainable growth across the entire customer journey:
Upper Funnel: Content partners are essential for building brand awareness and driving initial discovery. Without this foundational awareness, brands lose out on conversions later in the journey.
Lower Funnel: Traditional partners remain critical for driving volume, particularly during key trading periods.
The AI Revolution: The future of shopping is here, driven by AI adoption. Customers are embracing new experiences like virtual try-ons and virtual shopping assistants to find the perfect fit, especially in fashion. Brands must react quickly and work with these AI-led partners to feature in the right places, or they risk missing out on exciting new opportunities.
The Partnerize Advantage
We empower brands to test these emerging partnerships and collaborate with a wide range of partners. Our platform allows brands to align with their specific priorities by commissioning on diverse parameters.
With the support of our delivery ops team, brands can drive sales across their most profitable products and categories, even during peak trading periods.
#PartnershipMarketing #FullFunnel #Ecommerce #AIinRetail #AffiliateMarketing #Partnerize
AI is reshaping how consumers discover products—but are we evolving with it?
Maura Smith, CMO at Partnerize, highlights a critical shift: traditional metrics like “last click” are quickly losing relevance in an AI-driven world.
Enter VantagePoint™—a new way to measure the often invisible influence of content across the consumer journey.
The reality? Much of what drives conversions today isn’t being captured or rewarded.
As Smith notes, brands that fail to adapt risk falling behind. Now is the time for brands and partners to align—ensuring publishers are properly recognized for the value they bring.
Want to understand what’s really driving discovery today? Watch the full video.
#AIMarketing #ConsumerJourney #PartnerizeVantagePoint
ICYMI: A big week for Partnerize 🚨
We announced VantagePoint™ for Publishers—a new standard for measuring and monetizing publisher influence as AI collapses the click path—and took home two wins at the 2026 Partnership Week Awards for Best Use of AI Implementation and Best New Partnership Technology.
With charter publishers like Vox Media and BuzzFeed, and AAM-certified attribution, this marks a major step forward for transparency and trust in AI-driven commerce. #VantagePoint #AICommerce #Publishers #AffiliateIndustry
🏆 Last night at the Partnership Week Awards, Partnerize was honored with two wins: ✨ Best Use of AI Implementation ✨ Best New Partnership Technology
These awards reflect the innovation, collaboration, and forward-thinking partnerships our team and customers build together every day. Grateful to be recognized alongside so many leaders shaping the future of our industry.
📸 Highlights from the night below.
#ASW #Partnershipweekawards #ASW26 #innovation #besttech #NewTechnology #VantagePoint
