#SpongeBob SquarePants, Nickelodeon’s enduring flagship since 1999, has produced over 280 episodes, translating its broad appeal into an estimated $13 billion in merchandise sales, making it one of the most commercially successful animated properties in history. Not bad for a porous square whose best friend is a starfish.
Sesame Street, now in its sixth decade, reaches children in over 150 countries through more than 4,600 episodes and 30 localized versions, earning a record 200+ Emmy Awards and 11 Grammys.
France’s Miraculous: Tales of Ladybug & Cat Noir underscores the global resonance of European animation, airing in over 120 countries and surpassing 30 billion YouTube views.
The UK’s Peppa Pig show has grown into a leading preschool brand, broadcast in over 180 countries and driving more than $1.3 billion annually in retail sales at its peak, ultimately securing a place in the Licensing International Hall of Fame.
Russia’s Masha and the Bear demonstrates how minimal dialogue, and universal themes can build extraordinary reach. Its episode “Recipe for Disaster” holds a Guinness World Record as the most-watched animated video on YouTube, with over 4.5 billion views, and the series is now available in over 40 languages.
Collab with @parrotanalytics
⁉️Which of these global shows shaped your childhood?
Sources: Parrot Analytics, ViacomCBS, Sesame Workshop, Guinness World Records, CEOWORLD
Netflix ranks last among the major SVOD services in hit rate, with 64% of its titles falling into the "Average" category, according to our audience demand data.
This results in numerous forgettable films that don’t generate much viewership or demand. Netflix’s own Engagement Report shows that the top 1,000 TV/Movie titles out of 18,000, or roughly 5%, accounted for nearly 60% of all viewing in the past six months.
Want to run your own scatter plot analysis to visualize how audience demand for TV shows and movies compares to the average demand across multiple platforms?
With our DEMAND360 product suite you can easily visualize the demand for all TV shows and movies on multiple platforms simultaneously. Quickly understand the content landscape, see how well each platform captures audience attention, and showcase the success of one platform’s content in any market compared to its competitors.
Warner Bros. Discovery, the parent company of @HBO , has successfully transitioned into the digital age with its streaming service, @streamonmax . This platform serves as the first-run platform for HBO's renowned legacy series, new releases, and original content created specifically for streaming.
Leveraging our Content Panorama catalog insights product, and our catalog audience demand dataset, we can easily do a deep-dive platform-level catalog composition analysis: We find that HBO network content, for example, accounts for approximately 20% of the demand for Max's TV catalog, with Max originals contributing another 9%.
Check out our latest insights on the U.S. audience demand for streaming platforms' catalogs in Q4 2023! 🚀 #StreamingStats #OTT
📊 Platform Catalog Demand Shares by Original Release Type:
- Demand for Apple TV+ content is overwhelmingly from streaming.
- 76% of demand for all shows on Max is driven by shows that originally premiered on a cable channel.
- Disney+ has a balanced mix with 53% in streaming and 26% international.
- Broadcast content is still key for @Peacock (37%) and @Hulu (30%), while @PrimeVideo and @Netflix show diverse catalogs across broadcast, cable, and streaming.
Keen to run your own sophisticated analysis on-the-fly? Click the link in bio to learn more.
Combining the power of our supply-side metadata products with our demand-side audience entertainment analytics datasets reveals how audience behavior changes over the years for episodically released content.
For instance, the share of network-released shows that saw their peak demand at the season finale has been around 40% over the last five years.
The move towards shorter seasons signifies a profound transformation in the television industry, underscoring shifts in consumer preferences and the economics of content production.
Analysis carried out with our Supply & Content Metadata engine has revealed that seasons are getting shorter.
Where the norm once was for TV series to have longer seasons, typically ranging from 20 to 24 episodes to fit the schedules of network television, this trend has shifted towards shorter seasons.
Interestingly, the gap between the average season length of network and streaming shows has narrowed significantly. Network shows saw a decrease in the average number of episodes from 15.4 in 2018 to 10.2 in 2023, closely mirroring the average for streaming shows at 9.6 episodes in the same year.
Did you miss our most recent Parrot Perspective where Brandon Katz concluded that the “streaming wars” won’t end with just one victor emerging from the Battle Royale?
Here is the summary of his findings and why this matters: The streaming industry is actually a more diverse and competitive landscape than commonly thought. Despite Netflix's dominance, other major players like Disney+, Hulu, and Amazon Prime Video hold significant market share. The industry is not heading towards monopolization. Rather, it is evolving into a competitive field with multiple successful platforms.
BETWEEN THE LINES: Netflix's strategy has evolved from complementing linear TV to aiming to replace it. However, its role as a content provider, not an ecosystem aggregator, limits its ability to dominate the market completely. The diverse strategies and objectives of other streaming services further contribute to a competitive environment.
HOW IT WORKS: The streaming market operates on a mix of original content, licensed exclusives, and non-exclusive licensing. Services like Netflix heavily invest in originals, while others balance between licensed and original content. This mix affects each platform's market share and consumer appeal.
YES, BUT: Although Netflix leads in many aspects, its focus on original content over licensed material, and its higher subscription costs compared to rivals, could be potential weaknesses. Additionally, its lesser focus on areas like live sports and news could limit its market dominance.
BE SMART: Understanding the nuances of the streaming market, like the balance between original and licensed content, and the significance of global market strategies, is key. Stakeholders should consider these factors in their development or investment decisions.
THE BIG PICTURE: The streaming industry is part of a larger shift from traditional TV to digital platforms. This transition is reshaping how media is consumed, with implications for content creation, distribution, and monetization.
We have been tracking outstanding demand for 'Enola Holmes 2' this year. The @Netflix movie is finalist for 'Most In-Demand SVOD-Exclusive Movie of 2023' in the #GlobalDemandAwards and hit peak global demand rank at #155 with 16 times the demand for the average title in the period.
Follow @GlobalDemandAwards for more!
Global audience demand for @sophialillis , one of the finalists for 'Most In-Demand Rising Star' in the #GlobalDemandAwards, has seen an extraordinary surge this year. Demand for Lillis peaked with the release of @dungeonsanddragonsmovie in April.
Sophia Lillis' fanbase is mostly female (58%) and Gen Z (58.3%).
Follow @GlobalDemandAwards for more!
We have been tracking outstanding demand for "Murder Mystery 2" this year. The @Netflix film is a finalist for 'Most In-Demand SVOD-Exclusive Movie of 2023' in the #GlobalDemandAwards and hit peak global demand rank at #8 with 16.7 times the demand for the average title in the period.
Follow @GlobalDemandAwards for more!
Global audience demand for 'Most In-Demand Rising Star' finalist in the #GlobalDemandAwards @xolo_mariduena has seen an extraordinary surge this year. Demand for Maridueña began to increase with the release of the trailer for @bluebeetle , reaching its peak with the premiere of the @wbpictures movie.
Xolo Maridueña's fanbase is mostly male (63.3%) and Gen Z (83%).
Follow @GlobalDemandAwards for more!
We have been tracking outstanding demand for #AmericanPsycho this year. The @LionsGate classic is finalist for 'Most In-Demand Classic Film of 2023' in the #GlobalDemandAwards and hit peak global demand rank at #48 with 22.8 times the demand for the average title in the period.
Follow the @GlobalDemandAwards , all finalists will be announced soon.
