Paris Packaging Week

✨ An unforgettable evening in the heart of Place Vendôme ✨ Last week’s Paris Packaging Week Innovation Awards Gala was nothing short of extraordinary! A celebration where craftsmanship, creativity and bold thinking took centre stage. 🏆 From breath-taking design reveals to conversations with some of the most visionary minds in beauty, luxury and drinks packaging, the atmosphere was pure inspiration. To everyone who was there: what a privilege to share that energy together! And a heartfelt thank you to our incredible jury members - your expertise, discernment and passion are what make these awards so meaningful and respected. 😍 Already counting down to the next chapter of packaging excellence. 🖤 And finally, thank you to our Innovation Awards sponsors @nuonmedicaltechnology | @brandart_official | Authentica | @fedrigoni.paper | @albea_packaging | @sklomoravia #ppw25years#parispackagingweek#ppw

THIS... is Paris Packaging Week 🤩 Day 1 ✅ Done! What a way to celebrate 25 years of innovation. Thank you to everyone who showed up, showed off, and brought the energy, ideas, and innovations! The halls were buzzing, the designs were bold, and the inspiration was undeniable. See you tomorrow for round 2 😏✨ And no, it's never too late to join the movement. Register for your free ticket via the link in bio 🔝 #ppw25years #ppw #parispackagingweek @easyfairsuk @easyfairsgroup

Nous croyons au pouvoir du packaging, à sa capacité à inspirer, à transformer et à agir pour un futur plus responsable. Notre manifeste n’est pas qu’un texte, c’est un mouvement. Né d’une vision commune : celle de celles et ceux qui imaginent un futur meilleur, pour les gens et pour la planète. Découvrez la vidéo ici et rejoignez le mouvement aux côtés de L’Oréal, Pernod Ricard, Sisley, Kering Beauté, Estée Lauder et bien d’autres. Ensemble, redéfinissons les codes du packaging. #ManifestePPW #InnovationPackaging #ParisPackagingWeek #PPW #PPW25years #ADFParis #PCDParis #PLDParis #PackagingPremiereParis #PentawardsFestival #Packaging #PackagingInnovation #PackagingDesign #PackagingInspiration #LuxuryPackaging #BeautyPackaging #DrinksPackaging #AerosolPackaging #DesignInspiration #PackagingOfTheWorld

From Paris Packaging Week to @packagingpremiere Milan… the packaging journey continues. Only 5 days to go until Milan opens its doors to the luxury packaging and design community. A new destination for creativity, innovation and premium packaging inspiration is waiting. See you there! #packagingpremiere #milan #parispackagingweek #luxurypackaging #packagingdesign #beautypackaging #premiumpackaging #packaginginnovation #packagingindustry #cosmeticpackaging #perfumepackaging #designinspiration

Innovation awards spotlight | @YONWOO - EZ ROTATE AIRLESS Redefining refillable airless packaging without shape limitations. EZ ROTATE AIRLESS introduces an innovative rotating collar mechanism that allows effortless refilling without rotating the bottle itself, unlocking new creative freedom for beauty packaging. Compatible with square, oval, triangular and even star-shaped bottles, this refillable solution combines flexibility, premium design and sustainability through the use of PP, PE and PET materials alongside a mono-material pump structure. Read the full story at parispackagingweek.com #parispackagingweek #packaginginnovation #airlesspackaging #sustainablepackaging #beautypackaging #ppw #ppw25years #adfparis #pcdparis #pldparis #packagingpremiereparis #pentawardsfestival

Innovation Awards spotlight | The Lantern of Time Packaging that unlocks timeless stories. This stunning design transforms a simple vessel into an heirloom: handcrafted glass with a lantern-inspired structure that captures light like captured memories, layered finishes evoking aged patina, and a modular base for display long after the contents are gone. It's luxury that lingers, where the bottle isn't just opened, it's admired across generations. Heritage design meets timeless craft, turning ephemeral into eternal. If you're into packaging that tells stories beyond the pour, this one's pure poetry. Read the full story at parispackagingweek.com #parispackagingweek #packaginginnovation #luxurydesign #timelesscraft #ppw #ppw25years #adfparis #pcdparis #pldparis #packagingpremiereparis #pentawardsfestival

Innovation awards spotlight | @JohnnieWalker x @OlivierRousteing - Couture Expression Where haute couture meets the art of whisky. Couture Expression was born from a bold ambition: to transform a limited edition into a true collector’s masterpiece. In collaboration with Olivier Rousteing, @servaireandco set out to merge the worlds of fashion and craftsmanship - sculpting a design that embodies rarity, precision, and storytelling. Each @baccarat crystal decanter, hand-blown and wrapped in bespoke metallic drapery, reflects the rhythm of the seasons - Spring in rose gold, Summer in silver, Autumn in gold, and Winter in black. A dialogue between materials, between vision and technique. This creation is more than a vessel - it’s a ritual. From the winged stopper symbolizing the Keep Walking spirit, to the presentation box that unveils it like a couture piece, every detail was designed to evoke emotion and discovery. Read the full story at parispackagingweek.com #parispackagingweek #packaginginnovation #luxurydesign #johnniewalker #ppw #ppw25years #adfparis #pcdparis #pldparis #packagingpremiereparis #pentawardsfestival

🏆 Fiers lauréats des Trophées Impact CACTUS 2025-2026 ! Mardi dernier, la Paris Packaging Week a été récompensée pour son “Manifeste pour un monde responsable” dans la catégorie Emballages & réemploi, une initiative portée par Easyfairs qui traduit notre engagement concret pour un secteur du packaging plus durable, circulaire et plus collaboratif. Ce manifeste donne la parole à l’ensemble de notre communauté et incarne notre volonté commune de faire du packaging un moteur de changement, en alliant durabilité, innovation et créativité. Merci à toutes celles et ceux qui partagent cette vision et s’engagent chaque jour pour un avenir plus responsable. #parispackagingweek #ppw25years #easyfairs #tropheesimpactCACTUS #innovation #circulareconomy #design

Innovation spotlight | @Darphin Stimulskin Plus Sculpting Cream Jar ✨ This Stimulskin Plus jar keeps the codes of premium skincare, but reworks what’s under the surface: a lighter-weight glass, a redesigned cap and internal components, and a refill system that makes the outer jar a long-term keeper instead of a single-use object It’s the kind of innovation you don’t shout about, but feel every day: less material, smarter assembly, better user experience at the vanity. Luxury that looks familiar on the outside, and radically more responsible on the inside. If you’re into discreet eco-design moves that add up across millions of units, this one’s worth a look. Read the full article at parispackingweek.com #ppw25years #parispackagingweek #pcd #innovation #luxurypackaging #packagingdesign

Innovation spotlight | No Pack is the New Pack by @boucheron ✨ When packaging dares to disappear… "No Pack is the New Pack" flips the script on luxury - ditching excess for pure elegance. Maison Boucheron's concept slashes materials from 12 down to just 2 (recycled aluminum + felt), kills the glue with clever removable inserts, and rethinks shipping to halve the carbon footprint. It's high-end desire without the waste: a jewelry box that lives on as art, not trash. When less truly becomes luxe, sustainability, and storytelling all in one. Who's ready for the no-pack revolution? Read the full article at parispackagingweek.com #ppw25years #parispackagingweek #packagingpremiereparis #innovation #luxurypackaging #packagingdesign

Press play 😍 Here's a throwback to the electric energy of Paris Packaging Week 2026 last month. Two days of bold ideas, breakthrough innovation, inspiring people, and the kind of atmosphere that reminds you exactly why this industry is moving so fast. ⚡️ This was more than an event. It was a snapshot of where packaging is going next - more creative, more ambitious, more connected, and more exciting than ever. 💥💥 Already looking forward to the next chapter? 😏 Consider this your sign to save the date now... Paris Packaging Week 2027 - Wednesday 3 & Thursday 4 February. We’re back ✌️ and there’s more to come, more to discover... and a very exciting new feature in the works. Watch this space 👀👉 Find out more at parispackagingweek.com #ppw25years #ppw #parispackagingweek #packaging #packaginginnovation #packagingdesign #adfparis #pcdparis #pldparis #packagingpremiereparis #pentawardsfestival #aerosolpackaging #beautypackaging #drinkspackaging #luxurypackaging

Innovation spotlight | Sous les Mers by @camuscognac 🐙 When packaging stops being a “pack”… and becomes the story. Sous les Mers reimagines packaging as a total artwork - where the ocean-aged cognac and its guardian vessel are inseparable. Inspired by Jules Verne, this project is brought to life with Daum, and pushed further with craft-meets-tech innovation: bronze tentacles, a pâte de cristal head, and a 3D-printed wax-mold counterform to accelerate production while keeping the artisan’s final touch at the centre. Add upcycled crystal decanters from Daum’s archives + a refill service via private concierge… and you get a piece designed to live on, not just be opened. If you love when luxury, narrative, sustainability and technical excellence collide - this one’s a must-see. Read the full story at parispackagingweek.com #ppw25years #parispackagingweek #ppw #pldparis #drinkspackaging #luxurypackaging #packagingdesign