Arte en el Tec is a collaborative project with Tecnológico de Monterrey, one of the most prestigious universities in Mexico and Latin America. It is a long-term initiative in which the institution brings world-renowned artists to our hometown, Monterrey. For us, working on this project is not only exciting but also a source of great pride, as it reflects the growing presence of culture and appreciation for art in our community.
We developed the branding based on a visual language that places the artists’ works at the forefront. The logo, composed of the project’s initials a t within a geometric shape and a play on perspective, was inspired by the natural eye movement we make when observing a work of art.
This year marked a significant milestone for us: our 10th anniversary as a design studio. In the midst of our busy workflow and daily routines, we almost let the occasion slip by unnoticed. However, a recent interview gave us the chance to reflect on our journey, revisit our origins, and reconnect with the sources of our inspiration.
Thank you @itsnicethat for the interview 🤝
Recently, we developed the branding and visual strategy for our friends at @losfortuna.pizzabar
The project is a tribute to sharing pizza and wine with family and friends.
Rooted in hip hop culture and inspired by late ’80s/’90s American aesthetics, blended with iconic Italian (and slightly irreverent) mafia and Catholic imagery. It draws from record sleeves, street corners, vintage pizzerias, and old-school symbolism to create a universe that feels both nostalgic and fresh.
A bold project landing in Coruña, ready to be the first ones on the block.
En hora buena, mucha fortuna ! 🍕💰
A couple of years ago, the team at @domestika Spain invited us to collaborate on a course where we specifically discussed the importance of sensory branding. As an example, we developed the Wanda Hotel project, inspired by a trip we took through Patagonia, a place we absolutely fell in love with. For us, creating a brand is not just about designing a logo, but about the skill of integrating the visual identity with the full experience of the brand and its surroundings.
If you want to learn more, sign up for the course—it’s still available! :)
🌸🦋🌲
Upcoming warmer days are just around the corner, and that’s exactly why we felt inspired to share this post. Oh, and we also couldn’t resist enjoying the new Marmalade groove “Sunrise” jam to keep things bright.
Run Creep
A new brand for those creeps who get high from running,
for the inner creep that runs away from this reality.
These are early movement explorations developed as part of the brands’ identity.
The full case study will be available soon in our portfolio
Whenever you feel uninspired, go for a walk.
This is our curated collection of photography and typography, shaped by movement, observation, and the rhythm of the city.
Keep moving 🚶♀️
After nearly 10 years, Rumeur needed a branding refresh to reflect its professionalism and established experience as a Paris-based creative production company operating globally. The redesign, led by our team, aimed to preserve the essence of the original brand while introducing a sense of modernity and sophistication.
Creative work can become incredibly challenging when the right spark is missing.
Even in a world saturated by the digital, we still feel that instinctive curiosity, the desire to witness something unique, something beautiful, or even something unsettling that nevertheless makes us feel alive.
As creators, we are always chasing that moment of genuine wonder,
that rare encounter where imagination meets emotion.
This year, in the spirit of that ongoing search, we’ve put together a list of the 10 things we’d love to receive this Christmas-gifts that inspire, provoke, and remind us why we create in the first place.
Merry Christmas!
Parámetro Studio
We designed the visual identity for Tarantula x Kurimanzutto, a private afterparty dinner held during Art Basel 2025 in Paris.
The design concept captures the experimental spirit of the collaboration and the vibrant energy of Mexico’s contemporary art scene.
