Palate Project - The taste of sake transcends cultures

Palate Project Direct Import Selection Vol. 01 🍶🚢 Torai Junmai Daiginjo Hanaomoi by Rokka Brewing Company @rokkashuzou.torai.official Category: Junmai Daiginjo Taste profile: Fruity & Elegant Tasting notes: Apricot, Flower, Peach Rokka Brewing Company utilizes “tuskihaze” koji to make this well-balanced junmai daiginjo. This type of koji takes more precision and careful handling to make, and fermentation is done slowly at low temperatures. You can truly taste the brewer’s expertise when you experience this sake’s harmonious blend of aroma, umami and acidity. To fully appreciate its flavor, pair it with simple dishes such as sashimi, prosciutto and fresh vegetables. Save this one for later🍶✨ #sake #sakelover

What was your first “Wait… sake is actually GOOD?!” moment? 🍶 This is episode 2 of our “Beginner, Skeptic, or Lover?” series. Some people started as skeptics. Some were curious beginners. Some fell in love instantly. Everyone has a different sake story and honestly, that’s my favorite part. So now I wanna hear yours: What kind of sake person are you? And what changed your mind? Tell me your story in the comments 👇 #sake #sakelover #japaneseculture #sakebeginner

Sweet or dry? Hot or cold? Which sake actually fits your taste? Most people think sake is one thing. But sake can be crisp like white wine, rich like comfort food, fruity like cocktails, or creamy and smooth. That’s why finding your style changes everything. In this beginner-friendly sake guide, we break down different sake flavor profiles so you can discover what kind of sake you’ll actually enjoy drinking 🍶 Inside: • Umami sake • Classic sake • Smooth & Dry sake • Balanced sake • Fruity & Elegant sake • Sweet & Juicy sake • Cloudy sake • Flavored sake Whether you drink wine, cocktails, beer, or just want a better bottle for dinner — this guide helps make sake feel approachable, not intimidating. Save this for your next sake night. Send it to the friend who says “I don’t know where to start.” And follow @palateproject.sake for more beginner-friendly sake guides, food pairings, and bottles worth trying. Kampai🥂

A little gift with Dassai Blue @dassai_blue 🩵 We’ve always believed great sake should feel approachable — wherever it comes from. As Palate Project grows, we’ll continue sharing thoughtfully selected sake from Japan and across the U.S. — from bottles we directly import to incredible discoveries we find closer to home. This time, we wanted to put together something that feels a little special. 🎁 For a limited time, every bottle of Dassai Blue comes with a complimentary Dassai Blue sake kasu soap while supplies last.🧼 “Sake kasu” is the rice lees left over from sake brewing — an ingredient long loved in Japan for cooking, drinks, and skincare. The kind of gift that turns an ordinary evening into a slower one: a warm shower, a good pour of sake, and a quiet moment to unwind. Only 15 soaps left. Use code “DBSINGLE” at checkout. Sip and relax with Dassai Blue 🩵🍶 #dassaiblue #dassai #dassaisake #palateproject

Which one are you? Beginner, Skeptic, or Lover? 🍶 Everyone has their own story. One experience can change everything. I loved hearing these real stories 🫶 Thank you so much, John! Now I want to hear yours. What’s your sake story? Tell me in the comments!

What is sake? 🍶 A simple beginner guide to understand how sake is made, how it tastes, and how to enjoy it. Still confused about sake? You’re not alone. Drop your questions below 👇 we’ll answer them in our next posts! #sake #sakelover #sakekampai #palateproject

My latest “Reaping” Substack is live🎈🤗! It’s that rare piece that brings together two aspects of my writing: Japanese craft sake + short + transparent supply chains. 🥳💯 🤸🏽‍♀️ Getting fresh, unpasteurized sake through the complicated system of distributors + sub- distributors takes time, can compromise freshness + adds layers of cost. That’s why Genki Ito, founder + CEO of the online sake retailer @tippsysake is re-branding as @palateproject.sake + getting into direct imports. Read how it will expand your sake tasting adventures while reducing their cost! Plus a smart + colorful post-classification sake tasting chart, a recap of my recent travels + some highly interesting news + notes.🧐 🔗in bio🤗 #sake #shortsupplychains #sakeclassifications #reapingwhatshesows @melvillehouse

What’s your sake type? 🍶 Sake can be confusing… but it doesn’t have to be. Dry / Fruity / Cloudy start with your type and enjoy drinking. Which one are you? Tell me in the comments👇 #sake #sakelover #palateproject

Hi, I’m Genki, founder of Tippsy @tippsysake and now Palate Project @palateproject.sake In this message, I share more about why we’re making this change and what we’re trying to build next. We’re working to bring you the genuine taste of sake, exactly as it’s meant to be. This isn’t just a brand. It’s a project. This is just the beginning. We hope you’ll stay with us. #palateproject #tippsy #tippsysake #meetthefounder

Hi, I’m Genki, founder of Tippsy @tippsysake and now Palate Project @palateproject.sake I’ve received many questions about our change, so I wanted to share directly why we’re doing this, what’s ahead, and what stays the same. The team is the same. What hasn’t changed is why we’re here. But our mission has grown. We’re working to break down the barriers in the supply chain to bring you the genuine taste of sake — exactly as it’s meant to be. We know change can bring questions. If you have any thoughts, questions, or just want to say hello, I’d really love to hear from you. Part 2 of my message is coming soon — I hope you’ll stay with us at @palateproject.sake Thank you for being part of this journey. Genki #palateproject #meetthefounder #tippsy #tippsysake

Tippsy is becoming Palate Project. First, thank you. Over the past several years, @tippsysake has grown alongside an incredible community of sake lovers like you. Everything we’ve built so far has been possible because of your support, and we wouldn’t be here without your trust. So why Palate Project? As our work has evolved, we’ve been thinking deeply about the future of sake in the United States — how it should be discovered, experienced, and appreciated on its own terms. The name Palate Project reflects our commitment to building a world in which the genuine taste of sake can be properly delivered and appreciated. Our goal is to ensure that sake can be experienced as the sophisticated, craft beverage it truly is. It’s our role to guide drinkers on their sake journey — what to notice in the taste and aroma, and how to continue exploring with confidence. This is more than a brand. It’s a project. We’ll be sharing more about our mission and what we’re building next here. If you’d like to follow along, we hope you’ll stay with us. And as always, we’d really value your thoughts. Your honest feedback means a great deal to us. Thank you, as always, for being part of this journey. Take a sip. Join the project.