The State of the Music Business. 2026.
I’ve talked to a lot of people over the last few weeks. Executives. Artists. Managers. Founders. Friends.
I’ve been studying: — artist development — audience behavior — marketing + rollouts — and what the next version of the music business actually looks like
This became:
A Master Case Study.
50+ slides. Every framework. Free.
Comment “2026” and I’ll send it over.
#MusicBusiness #ArtistStrategy #MusicIndustry #PalateConcepts #StateOfTheIndustry
The New Model. State of the Music Business. Part 4.
Built for artists at every stage.
Signed or independent.
Your music is the product. Your audience is the market. Your story is the brand. Your signal system is the marketing.
Content. Attention. Audience. Ownership. Community. Revenue. Reinvestment.
#MusicBusiness #ArtistStrategy #MusicIndustry
#PalateConcepts #StateOfTheIndustry
The Art of the Rollout ✨
Right Look. Right Song. Right Story.
None of it matters if this isn’t right first.
The best rollout I’ve seen this year made me stop and think: Damn.
This feels like something.
That feeling is rare right now.
#ZaraLarsson #MusicBusiness #MusicMarketing #PalateConcepts
The State of the Music Business
Part 2 is here.
Artist level. Marketing budget. Release partner.
If these three things don’t match, nothing else matters.
The Master Case Study drops April 30.
The State of the Music Business
Artist levels. Genre ceilings. Team realities. Distribution options. Algorithm traps. Media collapse. The D2C myth.
Time for a real conversation.
#MusicBusiness #ArtistStrategy #MusicIndustry
#PalateConcepts #StateOfTheIndustry
