We joke about it.
Another meeting that could’ve been an email. Another “quick ask” that isn’t quick.
But burnout is not a punchline.
It’s what happens when stress at work becomes constant and never gets the chance to reset.
It can look like exhaustion, feeling detached, or just not being able to do your job the way you used to. And it’s more common than most people admit.
So, if someone seems quieter than usual… slower to respond… a little off… there’s probably more going on than you can see.
Be kind. Give grace. And remember that some things can wait till tomorrow. 🧘♂️
🧠 #MentalHealthMonth #Burnout #WorkplaceWellbeing
Every Tuesday morning, our agency comes together for “Huddle”, a status meeting where the team shares work, updates, culture shifts, insights, and the conversations shaping the world around us.
But this week? We decided to take a break from the doomscrolling. Because honestly… *gestures vaguely at everything* 🫠
So instead, we rounded up a few pieces of good news that made us smile this month. A reminder that even in chaotic times, joy, progress, and humanity still deserve airtime. 💛
Swipe through for a few updates that made us all smile just a little bit.
There’s no one way to be Latina. And @selenagomez is making that crystal clear.
In @rarebeauty ’s brand new (like, launched-today-new) campaign, “Every Story Belongs”, 48 individuals from across Latin America were cast to represent the 48 shades of the brand's new foundation, celebrating the full spectrum of identities, skin tones, and stories.
Shot by Brittany Bravo (@bravocado ), this campaign feels less like marketing and more like a reminder: belonging shouldn’t require fitting into a single narrative (or color). We love to see a beauty campaign that actually gets that.
#RareBeauty #SelenaGomez #EveryStoryBelongs #LatineIdentity #InclusiveBeauty #BrandMarketingNews #CulturalMarketing
We may not realize it in our day-to-day cycles, but age bias often shapes who gets opportunities, who gets heard, and who gets left out.
The good news is that this is something we can change. May is Older Americans Month and if you're looking for ways to "celebrate" older family members, neighbors, friends, etc., consider:
1️⃣ Helping close the digital gap (without being condescending about it). A lot of essential services (think: healthcare, banking, even social connection) are now digital-first. This month is a great time to set up their telehealth appointments, download connectivity apps on their most-used devices, or teach them (patiently) how to avoid scams.
2️⃣ Physically showing up for them. Loneliness is one of the biggest issues older adults face, and it’s not solved by *one* check-in. Try regular calls or visits (not just holidays), inviting them into everyday plans, and actually listening to their stories (yes, even the ones you've heard many times before). Connection is health, not a “nice to have.”
3️⃣ Supporting their independence. There’s a tendency to treat older adults as people to “help” versus people with agency. Try asking what they want before stepping in, supporting their transportation needs (rides, access, mobility tools), and advocating for accessible spaces and services.
#OlderAmericansMonth
Cinco de Mayo isn’t just an excuse for margaritas (though we will still be drinking margs today!).
It’s a day rooted in Mexican history, and a good reminder that how we show up matters.
The difference is pretty simple:
Celebration = respect, curiosity, and support
Appropriation = stereotypes, shortcuts, and taking without understanding
So if you’re celebrating today, cool.
Just make sure it actually feels like a celebration, not a costume party.
Happy Cinco De Mayo 🇲🇽
The Met Gala has always been about more than fashion. It’s been a signal of what, and who, matters in culture.
But in 2026, that signal feels…complicated.
With Jeff Bezos and Lauren Sánchez stepping in as co-chairs and major donors, the conversation has shifted beyond the red carpet. Critics are questioning what happens when extreme wealth becomes this embedded in cultural institutions—and whether influence is starting to look a lot like ownership.
At the same time, the internet has changed how we engage with moments like this. The Met Gala used to set the tone. Now it’s reacting to a culture that moves faster, questions more, and isn’t as easily impressed.
So the real question isn’t just “who wore it best?”
It’s whether the Met Gala still holds the same cultural weight it once did or if it’s becoming something else entirely.
What do you think—still relevant, or past its peak?
Let’s not sugarcoat it: SNAP cuts are already happening, and millions are losing access to food.
Over 3 million people—including about 120,000 people in Illinois—have been dropped from the program in recent months.
And the people most impacted? Families with kids, seniors, people with disabilities, communities of color, and low-income workers doing everything “right” but still coming up short.
In a moment where grocery prices are already high, pulling back support doesn’t just create gaps; it widens them.
This is the continuation of a bigger conversation around affordability, the cost of living, and discretionary spending.
💬 What role should brands (and leaders) play in moments like this?
10 years. That's a decade of keeping projects on time, budgets in check, and everyone's job codes straight. 😄
But beyond all of that, Ivette brings something that can't be tracked on any spreadsheet — genuine warmth and fun energy that makes our team a better place to be. PACO wouldn't be the same without her.
Help us shower Ivette with the love she deserves on her 10-year work anniversary! 🎊
For decades, America helped define the global narrative.
Now, that narrative is increasingly being shaped from the outside in.
When you step back and look at international media coverage, a pattern emerges; not just in what’s being said, but in how it’s being framed. And those shifts matter, because perception doesn’t stay contained. It influences trust, cultural relevance, and how brands show up globally.
👉 Read the full POV on our LinkedIn (link in bio) for a deeper breakdown of the themes, coverage, and what it means for brands navigating a global stage.
Be honest. Who has the biggest influence on climate change?
🌍 Governments
🏢 Corporations
👤 Individuals
Different roles. Different impact. Same outcome in our communities.
Where do you think the biggest responsibility sits, and what actually needs to change?
No right answers. Just real perspectives.
#EarthDay #ClimateDebate #NoMoreExcuses
One word can change everything.
Nike’s Boston Marathon ad — “Runners welcome. Walkers tolerated.” — didn’t just spark backlash. It exposed how quickly motivation can turn into exclusion.
During a marathon, walking isn’t failing.
It’s part of the race. For many (like adaptive athletes, anyone recovering from an injury, first-time participants, etc.), it’s the only way to participate.
And when brands create a hierarchy of who’s “welcome” vs. “tolerated,” they’re shaping more than a message; they’re shaping belonging.
The response was just as telling. Brands like @altrarunning , @asics , and @ecco stepped in with a different perspective: one that centered participation, not performance.
That’s the shift: from “are you fast enough?” 👉 to “are you part of this?”
In today’s culture, inclusion isn’t about lowering the bar; it’s about widening the lane.
👇 Which brand response got it right?
