The ideal clips posting strategy as of spring 2026 (save this and send it to your social media person)
Jonathan Baer runs Overlap, the platform powering always-on clip distribution for the top podcast networks. I run Thursday Labs, a network of 70+ shows using the same playbook. We sat down to share the best way to grow a show on social using clips:
> Instagram: ramp from 10 to 40/day
> TikTok: 2-3/day, hard cap at 12
> YouTube: 2-3 shorts + 1 mid-form
> Facebook: 10/day (most underrated)
> X: 2-3/day
> LinkedIn: 3/week, only 1 video
Heavy volume is the strategy when calibrated to each platform.
Note that every platform punishes new accounts for going too hard too soon.
Full breakdown in the carousel. Episode of our new limited series, The Podcast Podcast, drops soon. Follow us to watch it.
Hope this helps!
The business of podcasting is totally outdated and broken. So we hit up two of the most important people you should be following right now to record a new little series where we break it down.
Jonathan Baer (CEO at @overlap.ai ) and @casey (CEO at @listener ).
I think we’re going to call this series “The Podcast Podcast”.
Today, we recorded two episodes in LA and talked about:
- Why the best podcasts today act like full media companies, not just shows
- How TBPN sold sponsorships like Formula 1 and got bought by OpenAI
- Why brand deals should look more like influencer partnerships than radio ads
- Why download numbers don’t actually tell you if a podcast is working
- How short clips on TikTok and Instagram are becoming more important than the full episode
- Why the best podcast hosts think of themselves as creators first
- and my favorite segment: a SUPER tactical breakdown of exactly how to crush it with short-form clips on each platform right now
We’ll be dropping this soon under the hope that it helps a lot of podcasters and brands think differently about the game they’re playing.
And yes, Casey and Jonathan built the two most important tools in our tech stack at Thursday Labs. It was about time we sat down on camera ;)
PS - comment below who we should chat with next who’s pioneering in the space. @tylerdenk_ ... you in?
Scott Galloway drops truth bombs about the media landscape: TV has become "organ donor" content for social media. The real performance isn't the live broadcast—it's the 90-second clip that goes viral afterward.
This shift from cable to mobile is reshaping how we consume content. Traditional broadcasters are creating hour-long shows just to extract those golden moments that actually engage audiences on social platforms.
The future of media isn't happening on your TV screen—it's happening on your phone. Smart content creators understand this migration and are adapting their strategies accordingly.
#MediaBusiness #ContentStrategy #DigitalTransformation
Spike Lee just called watching Malcolm X on your phone "sacrilegious" and honestly, he's not wrong. The legendary filmmaker's passionate defense of cinematic experience hits different when you realize how much intention goes into every frame.
As content creators, we're constantly adapting to mobile-first consumption, but Lee's point about respecting the art form is crucial. There's something lost when a 3+ hour masterpiece gets reduced to a vertical phone screen.
The media landscape is evolving rapidly, but some experiences deserve the full treatment. What's your take - are we sacrificing artistic integrity for convenience, or is accessibility more important than format?
#FilmMaking #MediaBusiness #SpikeeLee #ContentCreation
Short-form video has become the native language of the internet
If you’re not posting short-form video, you’re invisible
Or worse, someone else is capturing your reach with your own content
The algorithms crave consistency and volume. In today’s world of clippers and AI-generated videos flooding the feeds, you can’t rely on occasional posts. To stay relevant - to have your voice heard - you need to compete
#ai #marketing #shorts #videoediting #videomarketing #overlapai
