ICYMI: Yesterday, @albanynyevents announced the 2026 Alive at Five Summer Concert Series! đ
We're excited for this lineup of artists playing at FOUR different locations this year, but we're also just as excited to share this year's artwork, designed by the very talented @johannaturano , Senior Designer.
P.S., Overit Studios is also sponsoring Classic Rock Night on July 9th!
See you outside this summer! đ¤
Today was a great day in Albany New York! đ
@albanynyevents announced this summerâs Alive at 5 Concert Series Lineup, and members of The Crew were there to watch it happen and unveil this yearâs poster, designed by @johannaturano .
(Shoutout to JoJo đ¤)
Also shout out to Keith Morales, who weâve been working with for years on his promotion to Director of Cultural Affairs! đ
Lately, weâve been talking and noticing how differently people actually discover brands now.
Most of the time, it starts on social. Someone sees a post or perspective that makes them curious.
Then later, theyâll Google the company, check out their content, maybe watch a video or look for interviews. And now, sometimes theyâll even ask AI tools what a brand is known for.
And somewhere in that process, they decide whether a brand feels credible or worth paying attention to.
Which means social media, search, and AI systems are all shaping discovery at the same time now, and strategy has to connect them all.
We broke this down in a recent blog. (Click the link in our bio to read it!)
And if youâre ready to rethink how your brand shows up, it might be time to get Overit. đ¤
Part of Zootopia 2⌠recorded in Albany đ
Inside a former church, Overit Studios captured original dialogue that helped bring characters to lifeâbefore animation even began.
Precise. Collaborative. Invisible when itâs done right.
See how it all comes together on our blog.
đ¨ by @johannaturano
Weâre at Swaay Health LIVE this week đ
Trusted, Found, Chosen: Healthcare Content in the Age of AI
đď¸ April 29 | â° 10:45â11:30 AM | đ 1st Floor Lobby
Overitâs Sean Fitzpatrick + Chris Boggs speak on what actually gets healthcare content surfaced *now.*
Hint: itâs not just rankings anymore.
đ Show up.
đ This month, we celebrate six years of Chris Powersâand The Crew wouldnât be the same without him.
Chris was one of the chosen few at the very beginning of Overit, and weâre glad he made his triumphant return after a 15-year hiatus to step into the role of Director of Technology.
Since then, heâs been instrumental in how we evolveâleading AI integration across the agency, driving smarter solutions, and pushing the boundaries of what marketing technology can do.
And yeah⌠we donât just like him because he brings his puppy into the office. But it definitely doesnât hurt.
Earth Day is a reminderâbut the work happens every day. đ
From protecting local resources to shaping how communities think about conservation, this is the kind of work that drives us.
đ For Long Island, that means one thing: protecting the aquifer.
Itâs the regionâs only source of drinking water, and once itâs compromised, thereâs no getting it back.
Through our water conservation campaign with the Long Island Commission for Aquifer Protection (LICAP) and the
Suffolk County Water Authority: SCWA, we helped bring that message to life across paid social, video, radio, and moreâturning complex environmental challenges into clear, actionable moments:đŚ Time your watering.
đŚ Use only what you need.
đŚ Every drop counts.
Because awareness is just the start đ Real impact happens when behavior changes.
Shoutout to The Crew who helped make it happenâand to the partners doing the work to protect what matters most.
đ Did you follow the Artemis II mission on social?
We did, too. And beyond the mission itself, it got us thinking.
About the social team (who absolutely delivered)⌠and about why it resonated the way it did.
Research tells us what consumers want from brands on socialâeducational content, community-driven content, behind-the-scenes access, real people, and something they can follow.
And this delivered on a lot of that. So what can we learn? We put a few thoughts together.
đ Click the link in our read 'em.
đ Caitlin Nicholson (@caitlinnnmaryy )
đ¨ Jojo Turano (@johannaturano )
#NASA #ArtemisII #SocialMediaMarketing
Introducing âBeâânow in market for Ellis Medicine.
More than a brand campaign, âBeâ is part of a movement toward people-first care. A simple idea, chosen by leadership, grounded in something powerful: seeing patients as whole individuals, not just cases or conditions.
Through expressions like Be Seen and Be Celebrated, the campaign creates an immediate emotional connectionâmaking healthcare feel more personal, more human, and more approachable. Itâs a shift away from whatâs expected, and a step toward what care should feel like.
Proud to bring this to life alongside Ellis Medicineâand to The Crew behind it: JoAnne Latham, Richard Skiermont, Johanna Turano.
This is âBe.â
Happy Two-Year Overit-A-Versary to Ryan Kilgallon, and The Crew wouldnât be the same without him.
As Director of Digital, Ryan is the one making sure the work isnât just liveâitâs right. Smart strategy, real data, and performance that actually delivers with no shortcuts and no guesswork.
Heâs helped shape how we approach paid media, lead generation, and healthcare marketingâalways pushing for sharper thinking, stronger execution, and results that hold up in the real world.
And yes, he brings just the right amount of that "mad scientist energy" to keep us all thinking bigger (and testing more).
đ Hereâs to two yearsâand everything still to come!
âOverit, what were you like in the 90s?â
This one was too good to pass up! In 1993, Adobe introduced the PDF, and Overit was creating CD-ROMs.
A lot has changed in 30+ years, but here we are still creating whatâs next!
And thanks to Dan for letting us reshare this one! đ
(Credit: WRGB circa 1999⌠we think!)
#90strend
Discovery is messy nowâand honestly, we like messy sometimes.
Because people donât discover brands through neat marketing funnels anymore. They scroll, search, validate, and sometimes even ask AI tools before deciding whoâs worth their attention.
At Overit, we think strategy should reflect that reality; connecting social, search, and content so brands show up wherever discovery actually happens.
So we put some thoughts together. Click the link in our bio for more.
đ Caitlin Nicholson (@caitlinnnmaryy )
đ¨ Jojo Turano (@johannaturano )
