Over Caffeinated Design

Some ateliers make suits. XO47 makes a position. Our work was never to dress the brand it was to undress it. Strip it back to its truest signal. The X, the O, the 47. An unknown quantity, an embrace, a maker’s mark. Three characters that contain an entire philosophy if you know how to read them. OCD and XO47 have spent the better part of ten years turning that philosophy into a felt experience. Not a logo system. Not a brand guidelines document gathering dust. A world with its own gravity where the weight of the fabric and the weight of the mark come from the same conviction. Where a wax seal does not decorate a package, it authorises one. Where the atelier in Ambawatta One and every piece that leaves it speak in the same breath. We built the code. The universe. The visual language of a house that was always too considered to be loud about it. Brand identity, spatial language, packaging, sub-brand architecture, tone of voice every surface, every touchpoint, every detail that the right person will notice and the wrong person will walk straight past. That distinction was always the brief. Brand Universe, Identity & Ongoing Brand Adaptation

We’ve all been in a room where our ideas outlived the contract. This one’s for everyone who built something recognisable and had to watch it travel without them. Know what you’re making. Know who keeps it. The brief isn’t the whole story. #BrandDesign #CreativeOwnership #DesignThinking #CaffeinatedDesign

Sleek on camera. Controlled chaos behind it. A great shoot doesn’t happen. It’s orchestrated. Because for a D2C brand, creative direction isn’t just aesthetics. It is about how you build recall, shape perception, and turn products into desire. Every frame tells your story before your customer ever clicks “buy.” The ashtar.in campaign - Art made wearable, built for the bold. The brand films drop shortly. Production: @peanutbutter.studios #BehindTheScenes #CampaignShoot #OvercaffeinatedDesign #BrandBuild #EditorialFashion

Adding cinnamon to our coffee and marshmallows too! OCD is out of the office and on the way to a dance floor 🪩 So, with a little more sparkle and copious amounts of caffeine, we’re sending you warm wishes for Christmas and all the very merry best ✨ #design #christmasbreak #annualbreak #studiobreak #seeyouinthenewyear

Introducing Nomm design An architecture & interior design studio built on thoughtful ideas and an intention to create spaces with a sense of meaning. #designstudio #architecture #interiordesign #spaces #interiorstyling #design #details #spatialdesign

To name is to define, to give meaning, to articulate. A space built to turn ideas into identity. Coming soon. #architecture #interiordesign #designstudio #interiorstyling #spaces

its not for you to show, its for you to feel. - XO47

Excited to share our complete brand build for @ashtar.in ☕⚡ a modern silver brand we partnered with end-to-end! This one’s been a caffeine-fuelled labour of love from product and business strategy all the way to a scalable Shopify build. We crafted everything brand positioning, tone of voice, launch strategy, and visual language, alongside a mobile-first website experience built for D2C velocity. From automated inventory mapping and frictionless checkout flows to ops dashboards the team can actually use every detail was designed to make the brand run smoother, faster, sharper. Beautiful sites are nice. Beautiful sites that run the business are better. Go explore the sparkle ✨ Big thank you to the Ashtar team for trusting us through every step of the journey from moodboards to the final go-live! #EcommerceDesign #ShopifyDesign #ShopifyDevelopment #BrandStrategy #UXUIDesign #WebDesignStudio #DigitalBranding #JewelleryBrand #SilverJewelry #DesignAgency#D2CDesign #ShopifyExperts #CreativeAgency #UXStrategy #MadeWithShopify [ Website Design and Development . Brand Strategy and Identity . Shopify Ecommerce Solutions . UX UI Design Services . Creative Design Agency ]

Silver, unapologetically first. For @ashtar.in we didn’t position silver as the understated cousin of gold—we placed it front and centre. Hallmarked 92.5 silver becomes the core of a brand that’s not following legacy norms, but forging its own aesthetic code. To reflect Ashtar’s premium, design-first ethos, we built a brand language rooted in celestial geometry, fluid motion, and sculptural silhouettes. From the logo and type system to packaging, campaign styling and digital presence—every touchpoint was designed to evoke refined rebellion and quiet power. Much like the jewellery itself, the identity doesn’t whisper—it declares. Stripped of clichés and excess, the design language is sharp, sculptural, and unapologetically modern. With a muted palette, assertive typography, and raw yet refined editorial styling, we positioned Ashtar as what it truly is: wearable art in silver. Not second to gold—but in a league of its own. . #ASHTAR #FirstLook #SilverJewelry #WearableArt #BoldDesign #PremiumJewelry #CelestialGeometry #SculpturalSilhouettes #StatementJewelry #JewelryLaunch #OCDCommunity #SilverVsGold #ContemporaryJewelry #JewelryAddict #ArtisanJewelry

If you were squinting at the last post wondering, “Is that a dot grid?” — you were right. It’s the backbone of the brand identity system — where elements slot in like bento boxes: clean, modular, flexible. A shoutout to the grid-whispering, clean-coding minds that define Parel Studio.  . #motiongraphic #graphic #designstudio #creative #creativeagency #logo #branding #brandidentity #branddesign #designinspiration #design #designing #brandstrategy #designeveryday

One of the early directions we explored for @parelcreative — this iteration features a modular icon system, a bold-behaved-(and-occasionally-spicy) palette, and a toolkit designed for a studio that wears many hats. Not the final pick, but a concept we loved bringing to life. #motiongraphic #graphic #designstudio #creative #creativeagency #logo #branding #brandidentity #branddesign #designinspiration #designexploration

A fresh take on a familiar face. We worked on a brand exploration for our friends at @parelcreative — part collaboration, part creative detour. This concept captures our version of the identity, shaped by shared ideas and a few left turns. #motiongraphic #graphic #designstudio #creative #creativeagency #logo #branding #brandidentity #branddesign #designinspiration