Luke Russell | Content & Strategy Specialist

@outsidercreatives

Turning ideas into influence. Brand Positioning • Digital Strategy • Creative Production 📍 West Midlands / UK 📩 DM for a FREE Digital Health Check
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875
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651
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Weeks posts
Laura & Kyle 💍 Highlights from a lovely wedding last summer, I love moments like this! I wish you both all the best in your marriage, and many years of love & joy together 🙌❤️ 📸 Short-day packages available for the moments that matter most… ~ Luke Russell _________________ #outsidercreative #ukweddingphotographer #stokeontrent #weddingphotograph #weddingpics
19 0
3 months ago
LONDON! 🇬🇧 What an incredible day at Parliament — truly fantastic to be invited to meet @stephanie_peacock_mp MP to talk all things digital and national rollout strategy. 📈 We were proud to showcase Stokes UTH CITY App — a powerful one-stop-shop resource supporting young people, their families & professionals alike. The conversation was inspiring, focused, and full of momentum for what’s ahead. Massive shoutout to @lukerussell_247 from @outsidercreatives brilliant Digital Lead, whose work continues to drive the app forward — and to my amazing PA Nicola Belford for making the whole day seamless (and a lot of fun!). Feeling proud. Feeling motivated. Exciting times ahead! ❤️ Thanks to The National Lottery Community Fund awards for all for funding this project & BWAR for all their support..🙏 #uthcity #sotyc #ruffandruby #youmatter #parliament
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3 months ago
Lydia & Mike 💍 A beautiful day with a very special couple 🙌❤️ Here is a teaser of the day... _____ I am pleased to begin showcasing our wedding portfolio from recent projects. Before this, we have kept all galleries private. The calendar is open for bookings, and we kindly invite engaged couples to discuss their special day with us. We look forward to hearing from you all soon... - Luke Founder & Lead Creative Outsider Creatives _________________ #outsidercreative #weddingvideographer #weddingvideographer #weddingfilm #weddingmovie
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3 months ago
JEPPO - PRESS SHOTS Few selects from a trip up to Manchester with @_jeppo 📸 If you’re looking for premium photo/video content for your brand, artist project or campaign, get in touch. 📩 _________________ #outsidercreative #pressshots #potraitshoot #presskit #creativemarketing
28 0
2 days ago
Pure energy yesterday. 🔥 Big love to everyone who was part of it. Full recap this week. ❤️
203 11
1 month ago
SPARROW PARK - RSB Had a blast with the lads kicking off the first U.C.A.P series at @sparrowparkleek 🦅 Full-event videography & photography: • Aftermovie • Live Clips • Photo _________________ #outsidercreative #rsb #sparrowpark #leekstaffordshire #dancemusicculture
28 10
1 month ago
CH3 INSIGHTS – EP.01 Starting a new series documenting the journey of building CH3. From planning events to the conversations behind the scenes. Today we met to start shaping the content direction for the brand. More coming soon.
101 25
2 months ago
Most businesses struggle with one content for one simple reason: There’s no structure behind it. 🔄 They get stuck in a cycle of: • Random posts • No clear strategy • No audience focus • No real outcome Then they wonder why their posts aren’t performing… Good content isn’t random. It follows a simple framework. Every content strategy I build, I start with these 5 key principles: 1️⃣ Define your goal 2️⃣ Know your audience 3️⃣ Deliver real value 4️⃣ Format the message properly 5️⃣ End with clear direction It sounds simple, but I’ve seen so many brands skip these steps entirely. The difference between content that gets ignored and content that builds a brand usually comes down to having the right system behind it. Start simple. Refine over time. Consistency beats perfection. Save this for later when you’re next working on your content strategy. 🎯 #contentstrategytips #socialmediasuccess #digitalmarketingtips #brandbuilding101 #contentcreationtips
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2 months ago
EVENT POSTER - RSB Kicking off the U.C.A.P series, the lads are landing down at Sparrow Park this weekend. This design is our way of paying respects to the late & great Alpha BMX Shop - a place which means a lot to all of us involved. During high school, my first ever job in content creation & marketing was here, and so to design a flier inspired by it, was a full circle moment. 🔄 More in the works to follow… _________________ #outsidercreative #rsb #alphabmx #sparrowpark #leekstaffordshire
23 1
2 months ago
BRAND IDENTITY - RSB ✅ Recent logo design and reveal animation for @rsb_uk We took a simple sketch and turned it into a new identity. Full breakdown of the project coming soon… 📩 Send a DM - we offer free consultations to help you discover the best options for you. _________________ #outsidercreative #rsb #logodesign #brandidentitydesign #housemusiclover
19 4
2 months ago
This one’s been brewing for a while, hasn’t it?😆 We’ve had you waiting long enough to announce this one, but it’s finally here.🤞 In 6 weeks time we takeover the Stage & Radio basement for the second time after a memorable night there last November.💭 We’re bringing this stacked lineup for our return. Welcoming Azaad, one of the most versatile artists around and a Hopskotch debut for Malps, along with familiar faces Jay Dent & Pabz.🏡 Pre-Sale went mad, with 20% of tickets selling already.🎫 Remaining tickets available through the link in bio.💕
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2 months ago
📈 Level up your branding… Stay consistent with your content. Switch it up too…but only when you necessary. Be strategic about it. Fonts. Colours. Designs. Keep what works. Get rid of what doesn’t. It’s that simple. Only a handful of slots left for the FREE 15-20 minute consultations where we’ll run through your brand positioning & digital strategy. 🎯 We will put a plan into place that will take your online presence to the next level. 📈 Drop a DM…📩 #outsidercreative #brandidentity #branding #digitalstrategy #marketingtipsforbusiness
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2 months ago