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Ouidad

@ouidad

The original curl experts since 1984 Pronounced /Wee•dahd/ Shop Now or Visit the Salon @ouidadnyc ⤵️
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Weeks posts
Pull up a chair... your curl routine just got better 🪑💗
42 8
2 days ago
Every curl has a personality ✨ Which one are you? 👀
133 19
3 days ago
Choose your fighter ✨💪
48 9
4 days ago
Wash day that works with the weather ☀️ Our Advanced Climate Control trio sets curls up for lasting definition, rain or shine.
42 2
9 days ago
Care for your curls from scalp to strands with our Curl Therapy Collection ✨ Add to your curl routine now!
24 1
11 days ago
Curls asking for more care? 🌀 Our Intense Repair Mask helps repair and strengthen curls, while the Daily Revitalizing Scalp Serum supports scalp health for stronger‑looking hair ✨
83 5
11 days ago
When the vision is healthy curls… you make room for all of it ✨ Build your curl routine with Ouidad.
64 5
14 days ago
What’s in our bag for curl days that last: Moisture Lock💧 Green tea + vitamin B5 help add shine + support curls, while silk proteins + coconut oil bind to the cuticle for lasting hydration 💙
30 1
16 days ago
Today only ✨ the perfect moment to refresh your curl routine at @sephora 🛍️
118 5
16 days ago
Wrapped with love for Mother’s Day 💗 Advanced Climate Control helps smooth, define, and shield curls from humidity, because great curl days make the sweetest gift ✨
38 1
17 days ago
Today (and every day), we’re celebrating the Pro Educators who bring the vision to life — thank you for trusting us in your chairs, your kits, and your craft. 🖤 Happy Stylist Appreciation Day ✨
147 30
21 days ago
From wash day to refresh day with Botanical Boost 🌱 💚
46 2
22 days ago