Rooted in strategy. Guided by aesthetics. Built for now and what’s next.
THEME is a Middle East based consultancy shaping cultural relevance for luxury, design, and wellness brands. We help globally minded clients move with purpose, craft meaningful narratives, and build enduring connections in the Middle East and beyond. We partner with brands ready for thoughtful, long-term impact.
#LuxuryStrategy #CulturalConsulting #BrandNarratives #THEME
We’re heading in to Milan Design Week 2026
A pink labyrinth taking over a baroque courtyard. A decaying villa as the canvas. Murano glass that glows like it’s on fire. An Eames House. A strong Middle Eastern representation
The list is long. The coffee will be strong. Updates incoming. đź–¤
#MilanDesignWeek #MDW2026
Milan Design Week is no longer just about design.
Fashion houses aren’t staying in their lane, they’re testing new languages stepping beyond product into space, material, and experience
We’re watching closely👀
Still thinking about PAD London 2025
A ceramic chair by Max Lamb that shouldn’t exist. Bronze that grew like branches. Brass tables heavy enough to anchor a room. Flowers that somehow cast real shadows.
Good design doesn’t shout
@padesignart đź–¤
Freize London 2025 Mood, a few days every year where the entire art world seems to pass through one city. Always inspiring, always slightly overwhelming, always worth it.
The history of Arab modern art often feels unfinished, mostly told through the work of a few celebrated male artists. But behind that narrative is another one: women who were painting, weaving, sculpting, experimenting, and documenting the world around them, often from private studios and domestic spaces.
They worked with what they had — textiles, clay, natural pigments — turning what was once dismissed as “craft” into a modern artistic language Reflecting back on Ithra’s “Horizon in Their Hands” show - which reclaimed women in Arab modernism
