Keep Pushing the Culture with @osmcashman
This episode we highlight Costa Cashman’s story and the city where he grew up in, Malate. He speaks on how to stand out in Malate, and how he dress affects how he makes music.
🎥: @trizzzztannnn@byleatherjacket
Got to be real.
It shapes how he moves. The decisions he makes. The way he approaches music.
You hear it in how he talks about starting his own events. Using what was around him. Finding a way forward without following what everyone else was doing.
You hear it in the choice to go all in. Music or nothing.
And you hear it in the standard he keeps. If it’s not real, it doesn’t count.
Introducing #CHEKE, the Filipino music label & cultural platform founded in the Philippines in 2025 by #CostaCashman #Fern #Dubs #DotJaime & Meme G! CHEKE was built to amplify voices that break boundaries and redefine the sound of Filipino hiphop & r&b. From the streets to the studios, CHEKE is about building something real, a true space where raw stories turn into records, where struggle fuels creativity, and where ambition meets kinship.
CHEKE’s music direction is led by Costa Cashman and Fern, shaping the label’s sonic identity.
On the creative front, dot.jaime leads visual arts and branding, crafting the world that surrounds the music. Overseeing overall operations are Meme and Dubs, the creative business minds driving strategy, growth, and long-term vision. All of this is powered by Moeysha Barco, CHEKE’s Head of Marketing, who leads campaigns, audience development, and market expansion.
Behind them is a team of young, driven artists committed to building impact step by step — first locally, then regionally, and ultimately on a global scale. CHEKE is built on ambition, discipline, and a long-term vision to move culture beyond borders.
What do you think about this Filipino/SouthEast Asian music label⁉️🤔
