And that’s my final yap. Comment STRATEGY and I’ll send you the details on how you can run brand strategy workshops that clients will pay $5K+ for.
START TALKING ABOUT STRATEGY 🤦‍♀️
Comment STRATEGY and I’ll send you the details on how you can run brand strategy workshops that clients will pay $5K+ for.
but what do i know 🤷‍♀️
Comment STRATEGY and I’ll send you the details on how you can run brand strategy workshops that clients will pay $5K+ for.
Wanna a peek inside my Brand Strategy Playbook đź‘€?
Comment STRATEGY and I’ll send you the details on how you can run brand strategy workshops that clients will pay $5K+ for.
Not every design client needs brands strategy. And learning how to identify that is probably one of the most important skills you’ll need as a brand strategist.
Comment STRATEGY and I’ll send you the details on how you can run brand strategy workshops that clients will pay $5K+ for.
Most of you are already doing the strategic work with your design clients. And really, what’s standing between you and charging $5K+ for your thinking work is getting clients to see and understand the value of strategy.
Comment STRATEGY if you want the 50 designers who are ready to get paid for their strategic thinking and beautiful brain đź§
The question is this:
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„If we redesigned your brand tomorrow, exactly as it is now but prettier — would that actually change your results?“
And then you just… wait.
Because most clients will go quiet. And in that silence they’re realising that the problem isn’t actually the logo. It’s not the colours or the fonts or the fact that their brand „just needs a refresh.“ It’s something deeper like their positioning, their differentiation, their messaging, their audience clarity.
They need strategy first. A brand refresh might make things look better for a while. But it won’t fix what’s actually broken.
That’s your opening. That’s when the strategy conversation starts naturally, without you having to awkwardly pitch it or justify why they need it.
Here are some diagnostic questions to try on your next discovery call:
❓ « Who is your ideal client and how are you currently reaching them? » If they describe everyone… that’s a positioning problem.
❓ « If a potential client landed on your website right now, would they immediately understand what you do, who you do it for, and why you’re the right choice? » If they hesitate… that’s a messaging problem.
❓« What makes someone choose you over your competitors? » If they say « we really care » or « we have great experience »… that’s a differentiation problem.
Want to learn how to run brand strategy workshops clients will actually pay for? Comment STRATEGY below and I’ll send you the details.
Don’t make strategy optional 💔 Comment STRATEGY and I’ll send you the details on how you can run brand strategy workshops that clients will pay $5K+ for.
Make your strategic thinking MATTER! Comment STRATEGY and I’ll send you details on how you can learn to run brand strategy workshops that clients will pay $5K+ for.
