TOPCOURT 2.0 - Same court, bigger game.
Year two was a level up with a slightly aged-up crowd, louder energy, and a site identity that could actually hold it.
Working with @tennisaustralia , On Form led creative & design: from a evolving the look & feel, to site guidelines, an epic stage, partner moments shaped as fan destinations, and layout solutions - Topcourt was built to flex with the programming.
We also reworked and reused existing assets wherever possible, keeping sustainability and budget in mind without compromising the vision.
With bold F&B on offer, like @yoproau , @peach_melbourne , and @shakeshack , plus play & culture destinations like NetClub (@pickleballaus_official + @poptennis ) served up by YoPRO, as well as Game On with @fortressmelb - the next-gen of AO fans had a lot more entertainment than just the tennis.
#AO2026 #AusOpen #AOLive #TOPCOURT #MelbournePark #ExperientialDesign #BrandExperience #SpatialDesign #OnForm #BTS
Five AOs in and this year we turned it up at TOPCOURT.
Our founder, Bon, takes us through the solutions-led process behind TOPCOURT's evolution, working hand-in-hand with @tennisaustralia to move fast from idea to design & delivery.
We dialled up the 'Kiss My Ace' attitude into bold activations with an unapologetically loud look & feel to bring music back to the forefront. With sell-out AO LIVE shows, plus signature play and F&B moments including the likes of @shakeshack & @yoproau - this year was built for the next-gen AO crowd.
Experiences Made Real.
#onform #experientialdesign #TOPCOURT2026 #YoPRONetClub #AO2026
A good idea is only as good as its delivery.
That’s why we’re in the thick of it from day one, getting clear on your brand, your audience, and what success needs to look and feel like on the ground. Then we unpack how the space is actually used, design with delivery in mind, and stay close through build and install so the idea survives real-world conditions.
Working this way means faster decisions, earlier problem-solving, and fewer things unravelling when the pressure’s on, built on long-standing relationships, clear communication, and one shared goal: create an experience that wows, and works.
Less drama. Fewer surprises on site. Spaces that actually work.
#OnForm #experiencedesign #melbourneagency #brandexperience #designcollective
This is On Form.
We flip attention from screens to scenes, designing spaces where brands and people don’t just meet, they connect.
Not a traditional agency. No 'one-size-fits-all' structure. We are a collective.
Trusted senior specialists handpicked to suit the scale, complexity & ambition of the brief.
Less fluff, fewer handovers, faster decisions.
From concept to live, we stay hands-on so the idea holds up in the real world.
Brand-obsessed. Detail-driven. Pressure-tested.
Always On. Turning attention into connection.
#OnForm #experiencedesign #melbourneagency #brandexperience #designcollective
