There’s a feeling that comes from seeing something move from a conversation… to a real, living experience.
Earlier this month, MY Lab Africa
@mylabafrica partnered with Zikoko for HERtitude
@zikokoher 2026.
What started as a concept became a full-on, on-the-ground presence, with people meeting the brand in a very human way. Being in an all-women’s space like this felt unique, there was an unquestionable openness in the air. Women showed up happy, bold, and expressive. And it was genuinely lovely meeting so many people who wanted to connect with us.
Over the course of the event with 1400+ women in attendance, we engaged hundreds of women, connected with creators, and most importantly, made the brand felt. I love how good marketing and partnership aren’t just about visibility but also presence.
From idea to execution, this was a very considered process brought to life with the support of my thoughtful team (special love to my superstars 🩶).
And a special thank you to our founder, the women
@zikokomag who made this collaboration seamless.
Images by:
@odunayoodedoyin
#hertitude #mylabafrica #zikoko #partnerships #creators