Hiii, welcome and a little re-introduction! I’m a bit late to this trend but a few things have changed (we talk pallets now as well as perfume 😆), so it felt like time.
Here you’ll always find slow, beautiful, personality-led perfume - the making, studio life, process, creation, and real life along the way. We don’t take ourselves too seriously because ultimately perfume should always be joyous.
I’m so glad you’re here.
FINALISTS @fragrancefoundationuk awards! SO HAPPY! The perfumer and I have been speechless for Floral Smoke to be finalists for Ultimate Launch 🤩♥️ As a niche brand created at my kitchen table, it takes an insane amount of work, love and support (with so little marketing budget!) from incredible creatives/friends/freelancers/experts/community to spread the word about your gorgeous new perfume and I’m so so grateful it’s been recognised by the industry. THANK YOU! ♥️
Styling @bellabismith
📸 @livonthestreet
🎥 @charliesawyerphotography
Mezcal & scent-pairing @thelostexplorer@alanuresti.s
PR magician @alexisstrausspr
Fragrance expert @aliceduparcq
Launched exclusively @harveynichols
New Earth made me do it 💚
Introducing New Earth - A Shared Table.
A 44-page illustrated recipe book inspired by the world of the perfume, created with 12 people I deeply admire.
It started as an idea for a tiny booklet and somehow became 3 months of drawing almost solidly, fuelled by scent, food, music and yes, perfume obsession😆
I wanted it to feel immersive, generous and human. It’s not perfect and I love that. It’s something you can sit with slowly. For gathering, scenting, eating and coming back to yourself 💚
Complimentary with all first New Earth orders!Launching @barnesfragrancefair tomorrow 16th May.
Thank you to every contributor who shared such beautiful recipes, memories and feelings for this book. I genuinely love it so much. I hope you do too!
@aliceduparcq@5oclockapron@jofairley@alexfriendwritesbeauty@wewearperfume@madeleinelovesthis@gemmarosebreger@susannahtaylor_@yousmellgreatwhatisit@makingscentsmakesense@heckfield_place@kanpailondon
Thank you to @by_desk for turning my illustrated pages into a book in a day and to @dayfold_ for printing them just as quickly 💚
New Earth ✨💚
A perfume for the luminous, rooted and present.
A week ago we gathered around my kitchen table with @5oclockapron to bring the world of New Earth to life 💚
Here we prepared the meal and set the table to the beautiful New Earth playlists curated by @makingscentsmakesense and @yousmellgreatwhatisit (found in the Shared Table recipe book complimentary with first orders)
New Earth launches @barnesfragrancefair this Sat 16th May
Join us as the New Earth Shared Table travels to @wild_iris_perfumerie on 21st May with @thelostexplorer mezcal and tequila! Tickets via bio.
Endless thank yous to:
@flightdispatchfilm - THIS stunning videography and photography✨
@bambammdame - styling
@alitaylorpr - PR & event coordination
@kanpai.london - saké pairing
@meadowfarmlifestyle - candles & home scenting
We are thrilled to bring our New Earth Shared Table to beautiful Wild Iris Perfumerie in Brighton with The Lost Explorer Mezcal 💚
We’ll move through New Earth in layers, accords and notes, paired with mezcal and tequila - including The Lost Explorer’s new Reposado - alongside tasting plates designed to sit with each moment.
This is a slow unfolding from the bright, lifted aromatics of the top notes into the deeper, grounding, soil-like base.
Limited tickets via eventbrite link in bio 👆
What does green smell like to you?
Luminous, rooted & present: meet New Earth, the new fragrance by @olfactive_o !
Join founder Olivia da Costa as she shares the story behind the scent: inspired by alpine air, living earth, and the feeling of returning to yourself.
Launching alongside New Earth: A Shared Table - a limited-edition cookbook featuring 12 contributors, created in the spirit of sharing, gathering, and celebrating together.
A scent, a table, a moment to reconnect.
NEW EARTH - A REAL SHARED TABLE 💚
What a night. Still getting over it and ofc failed to take many phone pics but here’s a bit of how it went…
I had this tiny idea in my head of bringing people around a New Earth shared table…and somehow it actually happened. It felt like the perfume brought to life: shared feeling, connection, warmth, generosity. Being fully present in the moment.
Thank you from the bottom of my heart to everyone who came and immersed themselves in New Earth. And thank you to the brilliant people who helped bring this world into being:
@5oclockapron extraordinary New Earth menu. Couldn’t bloody believe it when Claire said she’d love to come from Bristol to do it. Just unreal. My kitchen would like you back pls.
@bambammdame dream event styling. The radishes got me🤩
@kanpai.london saké pairing with the scent - thrilled to have done this with you and already excited for the next one @bootsuk . A total sensory revelation.
@alitaylorpr PR, wisdom, calm and all-round magic coordination. Couldn’t have done this without you.
@deskstudio__ indesigning the New Earth recipe book (in a DAY?!) Jason is the best.
@flightdispatchfilm 🎥 incredible humans. can’t wait to see it all!!
My husband and girls - making a shared table this big and special doesn’t happen without their love, support and patience. Love you endlessly 😘😘
New Earth is available for pre-order via link in bio. First orders get a complimentary copy of the New Earth Shared Table recipe book. Shipping 17th May.
NEW EARTH pre-orders are OPEN 🙌
Ships from 17th May
(or collect at Barnes Fragrance Fair, 16th May)
I’ve made a little something for the first bottles, with the help of some incredible contributors - swipe to see. More detail on the website and to follow💚
Can’t quite believe she’s finally here.
Thank you for being part of this, start to finish 💚
New Earth, finally here 🌿
Pre-orders open on our website tomorrow pm.
Pick up from our stand at Barnes (if you’re visiting - hope you are!) or will ship from 17th May.
Can’t wait guys!!! 💚💚💚💚
