OK COOL is now in Residence.
A social-first agency built on culture and craft, joining a network that feeds companies instead of gobbling them up.
Independence protected. Ambition amplified. Infinitely high ceilings for big ideas.
Welcome home.
The hottest trend report of the year, every year, is back and we are FIRED UP.
We’ve gone big-brain on the internet and culture, again. For free.
LET THEM EAT LORE is a celebration of how the commentary is shaping content, social media and community in real time.
This is isn’t a community management strategy, it’s a wake up call. So rise and shine mother f*ckers 🤪
⏩⏩⏩ Want the report straight to your DMs? Follow us & comment OK COOL.
STUFF ON THE INTERNET WE THINK IS COOL (CAPTION)
1-4
“TESTING THE C-BOMB THEORY”: SOCIAL MEDIA PROVIDES EVERY SCIENTIST’S DREAM, WITH EXPONENTIALLY GROWING NUMBERS OF SUBJECTS AVAILABLE TO TEST & RECORD THEORIES IN REAL TIME. WOULD ALBERT EINSTEIN HAVE DISCOVERED GRAVITY FASTER IF HE HAD TIKTOK ON SIDE TO RELENTLESSLY TEST HIS THEORY?
5-7
SPLIT SCREENS: IN TODAY’S FRACTURED ATTENTION ECONOMY, SOCIAL CONTENT CREATORS FEEL THE PRESSURE: SHOW SOMETHING AS EXCITING AS A FULL-LENGTH SCORSESE MOVIE, IN LESS THAN 2 SECONDS, ON A 4-INCH SCREEN. OUR BRAVE IN-FEED SOLDIERS HAVE RISEN TO THE CHALLENGE, SPLITTING THEIR SCREEN AD INFINITUM TO DISPLAY THE MAXIMUM AMOUNT OF CONTENT IN THE SHORTEST TIME POSSIBLE TO SOOTHE OUR ADDLED BRAINS.
7-9
HORROR FILMS AS IDENTITY-CEMENTING DEVICES: CERTAIN TRENDS ACT AS BUILD-YOUR-OWN-IDENTITY MACHINES, WHERE YOU CAN CUT AND PASTE INDIVIDUAL IDENTITY MARKERS TO SOLIDIFY YOUR PERSONA IN-FEED. KIND OF LIKE CHOOSING YOUR PERSONALITY TRAITS ON SIMS. JOINING THE ETERNAL RANKS OF “UNFORTUNATELY I DO LOVE” AND “PROPAGANDA I’M NOT FALLING FOR” IS ITS NEWEST GROUNDBREAKING ITERATION: “MY TOP 5 HORROR FILMS”
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FORGET JOLENE: THE LONDON GIRLIES ARE TRAVELLING THE WORLD WITHOUT LEAVING LONDON, AND CREATOR @samaspeaks_ IS THEIR TOUR GUIDE. GOD TIER S*** FROM SAMA AS SHE GUIDES US THROUGH THE DIFFERENT CULTURES THAT CAN BE EXPLORED WITHIN THE M25.
New partner announcement 📣
We’re excited to welcome @okcool to Creative Lives in Progress as a new partner.
They’ve also recently joined @thisisresidence — the global network we’re part of — marking a new chapter of growth and collaboration.
Founded in London and working across New York and Sydney, OK COOL specialise in social-first campaigns, creator partnerships and culturally-led storytelling — helping brands show up in the spaces people actually pay attention to.
For emerging creatives, this opens up more insight into how social, strategy and culture come together in practice — alongside access points like their Summer School and early-career pathways.
Find out more about what they do at creativelivesinprogress.com now
#OKCOOL #CompanyPartner #CreativeLivesinProgress #CreativeIndustry #CreativeCareers
THIS IS COOL ON THE INTERNET (READ CAPTION)
1-2: VIDEO ESSAYS ARE GOING LIVE-ACTION. IT’S A THROWBACK TO THE HALCYON DAYS OF THE CLASSROOM AND A SLY NOD TO THE ANALOG SHIFT OF 2026. NEEDLESS TO SAY WE J’ADORE
3-5: AS AN AGENCY, WE’RE ALWAYS TALKING ABOUT HOW IT’S THE TINY DETAILS THAT TRULY IMMERSE THE VIEWER IN A SOCIAL POST. ‘YOUR CAMERA ROLL IF’ SUBLIMINALLY TRANSPORTS THE AUDIENCE TO A WHOLE DIFFERENT PART OF THEIR PHONE USING COPY, AND IN DOING SO IMMERSES THEM INTO A WHOLE DIFFERENT PARALLEL TIMELINE
6-7: CREATOR @TYREAKTOLDYOU HAS BEEN RUNNING A SUCCESSFUL SMEAR CAMPAIGN AGAINST THE PLANET JUPITER, WHO HE DESCRIBES AS “MORBIDLY OBESE”, “GLUTINOUS” AND “A MOON HOARDING LITTLE BITCH” - PROVING THAT TRUE SOCIAL STORYTELLERS CAN TRANSLATE THE MUNDANE INTO THE DRAMATISED
8-10: JUSTIN BIEBER AND WILL.I.AM’S #THATPOWER SONG IS TRENDING (NO, WE DIDN’T REMEMBER IT EITHER). BUT ALL THE VIDEOS USING THE SOUND ARE ABOUT BEST FRIENDS, AND IT’S WARMING OUR HEART AND ESPECIALLY AFTER BEIBERCHELLA AND WHAT HAILEY SAID AND HIM GETTING HIS CONFIDENCE BACK AND AWWWW
We’ve said “𝗙**𝗸 𝘁𝗵𝗮𝘁 𝘀𝗵*𝘁” more times than we can count when asked about selling OK COOL.
Then we met Residence and everything changed…
Backstory in the video 👀
