INSTAGRAM:
@imx.events
EVENT:
@tweedrun
ABOUT: The Tw33d Run is a fabulously quirky event where participants don their finest tw33ds and brogues and cycle through London, stopping along the way to take tea, have a picnic, and ending with an old-fashioned knees-up in the afternoon.
The first Tw33d Run happened in 2009, when 300 tw33d-clad cyclists gathered at the top of London’s Saville Row on a chilly February morning. Since then, we have watched our baby grow from that small guerrilla event, to an event that has captured the imagination of the fashion world and cycling enthusiasts around the globe. Today, we host Tw33d Runs around the globe, but our flagship event will always be the London Tw33d Run.
At our events, we welcome an unparalleled mix of smiling, tw33d clad ladies and gentlemen for what many call “the most fun I’ve ever had on a bike!” Famed New York Times style photographer Bill Cunningham once dubbed us a “reinvention of the catwalk.” Esquire enthuses that the Tw33d Run was on the “scratchy tip” of fashion. GQ credited us with bringing tw33d back into popularity, and BikeBiz suggested that we helped to save the Harris Tw33d industry, which previous to 2009 was floundering. In 2013, for our fifth birthday, our ride was documented in the Museum of London’s film footage of the era as a culturally significant movement.
DATE: 18th Apr 2026
CAMERA: Fujifilm X-T4 & GFX50S II
LENS: XF16-55mmF2.8 & GF55mmF1.7
PHOTOGRAPHER: IMX
FULL ALBUM: https://flic.kr/s/aHBqjCRrmF
#cycleride #streetfashion #tweedfashion #tweedrun #tweedrun2026
