“It’s just that these sequences I idolised in the movies depicted freedom in a way that fringed on inevitability.
And this melancholy definitely comes from an almost bitterness that the world in which those women were preparing for is no longer real.
We go from preparing for opportunity to attempting to maintain the illusion of opportunity.”
Read the full issue by @offficialimara live on our substack. Link in bio.
ADORNMENT
Look 1 for my @aushairfashionawards Apprentice of the Year submission
Headsheets and cutting guides are the invisible blueprint to any structured haircut. I wanted to utilise extreme styling to reveal these temporary shapes we create and juxtapose them to the end result. A snapshot of a moment of elevation, outlined with a fox tip colour design to create and then shatter a line.
Photographer - @joelleparisotto
Talent - @offficialimara
Mua - @lovelulumakeup
Assistant- @beccsnow_haircreative
The launch date for our next product is coming soon, but before the storm hits, I wanted to share a video I’ve been working on for a while with @jan_aurin 🤍. Jan is an independent visual artist from Barcelona whom I discovered online, and to my luck, he agreed to collab! it’s been months and months of messaging and edits and it’s finally done yay!
usually with every ADAMO campaign i have done, there has been a huge video that comes with the photos but this time, i decided not to go down that route completely. this was the happy middle that i came to.
This video is a mix of camcorder footage I shot earlier this year and photos taken by @joelleparisotto with creative direction by me @offficialimara and my incredible team made up of @bella_thesituation@necklaceofsweat@yosty.h and of course the incredible talent: @soursis@alnerborce@e.4ze
enjoy !!
XFLOS x ADAMO present: Sidera 🌠✨🌟💫
@xflos__ and @officialadamoco have joined forces to bring you Sidera - a limited-edition bouquet inspired by stars, named after the Latin word for a constellation and/or stars. Sidera reflects cosmic influence, reimagined in botanical form.
Each bouquet comes with a star carabiner
AVAILABLE FROM TUESDAY 19 AUGUST FOR PICK UP & DELIVERY <3
🌸 @xflos__
⭐️ @officialadamoco
🎞️ @nufilm__
featured in @theageaustralia and @sydneymorningherald for ADAMO in a piece exploring the environmental and ethical implications of returns + the changing landscape of sustainable business practices 🤍
