Officer & Gentleman

Couldn’t be happier to share that we won a Silver, a Bronze and 4 Merits at The One Show for our Air Raid Alarm Clock campaign for @razom.for.ukraine along with our great friends at @arriba.ua (which makes it even more special). Thanks again the big team that gave their all the make this happen. Now, if you don’t mind, I think we’ll have a little celebration :)

Looking back at one of our favorite – and most impactful – activations from last year. “Without Blue There’s No Green” was a truly innovative project for @realbetisbalompie and @byforevergreen with collaboration of @parley.tv @hummelspain and @pyratex_ that sought to find a solution to a crisis affecting Spain’s southern shores, using the power of sport to bring our message to the masses with a football kit made from invasive algae 🌎⚽️

Congratulations to our very own @jonyfligelman and @dalianabalan for winning this year’s Young Lion’s PR brief for Spain. As a result, they’ll be representing España at Cannes this summer and going for the gold in a truly global competition! Joliana, we couldn’t be prouder of you two!

Coming home from San Sebastián with a hangover? We’ve been there before. Coming home with a hangover and an award? Much better feeling. Air Raid Alarm Clock for @razom.for.ukraine took home a Bronze and Merit and Without Blue There’s No Green for @realbetisbalompie took a Merit, all in the Innovation category at @clubdecreatividad_cdec Big thanks to everyone who helped bring these two amazing campaigns to life @arriba.ua @secrets.films @muuyricorico @fabsrobotics @canalcreativo @alcalde_dir @soygines

La Vida en Verde comienza en el barrio. Encantados de colaborar con el @realbetisbalompie por tercera temporada consecutiva en el partido @byforevergreen Tras centrarse en los océanos y en los campos, este año el club más verde de Europa pone el foco en las ciudades, donde el partido contra el cambio climático se juega a diario y donde, en los próximos años, vivirá el 70% de la población mundial. Por eso la campaña parte de los barrios. De esas plazas y parques donde viven los árboles: los verdaderos jugadores estrella frente a la amenaza climática. Porque no solo reducen la temperatura, dan sombra, renuevan el aire o ayudan a prevenir inundaciones; también mejoran la vida de quienes habitan esos barrios. Para contarlo, hemos querido contar con jugadores de las categorías inferiores y canteranos del primer equipo. Niños que hasta hace poco jugaban al fútbol con naranjas en la plaza y que pertenecen a la generación que liderará la lucha climática. Y, por supuesto, no podía faltar la equipación de edición limitada. En esta ocasión, creada con fibra procedente de piel de naranja, pulpa de madera y plástico reciclado. Un diseño cuyo dorsal incorpora tecnología scratch & sniff, para que al rascarlo desprenda el aroma a azahar tan característico de los barrios sevillanos. Muchísimas gracias a todo el equipo del Real Betis, a Forever Green, Antony, Álvaro Vallés, Ángel Ortiz, Morante, Dani Pérez, Iván Corralejo y al chirigotero Antonio Álvarez “El Bizcocho”, reciente ganador del COAC, por ponerle voz a la campaña.

A few months ago, @opera_gx introduced PC Man: A humanoid setup that will stop at nothing to get what he wants – Opera GX. Since then, the character has taken off, appearing in everything from the Pokémon Twitch Cup to his very own Valentine’s Day-themed video game. But stay tuned, because the PC Man saga will continue 🤖🦾🖥️⌨️🖱️🎮💿🖤

Hay una rivalidad más grande que la del Real Madrid y el Barça: la que enfrenta a suegras con yernos (y nueras). Este domingo 26 coinciden dos acontecimientos capaces de dividir a cualquier familia: El Clásico y el Día Mundial de la Suegra. Pero @codereapuestas quiere demostrar el poder del fútbol para unir lo que parecía imposible, regalando entradas para llevar a tu suegra al Bernabéu a disfrutar del primer Madrid–Barça de la temporada. Una forma de celebrar su día… y demostrarle cuánto la quieres. ❤️⚽️ Porque la rivalidad con tu suegra es un Clásico, pero este domingo puedes acabar con ella (con la rivalidad).

This week, the CAN (Contemporary Art Now) kicks off in Ibiza: A place normally famous for its beaches, parties and ensaimadas (a local pastry). So to get the word out to international art lovers that this Mediterranean island is now a destination for art too, we brought some Balearic flavor to New York – literally. Coinciding with NYC Art Week – which brings together fairs like Frieze, NADA and Independent – we covered the streets of Manhattan with posters featuring a Balearic classic: ensaimadas duct-taped to white backgrounds (in a clear nod to artist Maurizio Cattelan’s viral banana). Because if there’s a place to showcase what happens in Ibiza every summer, it’s where the entire art world gathers each spring. @canartibiza

Канська лихоманка 2025 для Arriba! завершилась. Всі категорії, в які ми подавалися, оголосили переможців. Ми стали фіналістами Cannes Lions. Двічі. Вперше за всю нашу історію. Разом з нашими іспанськими друзями @offandgent . І величезною командою неймовірних людей зі всього світу. Ті, хто давно з нами, знають, що ми мріяли привезти цей статус додому. І це сталося. Харків став фіналістом Канських левів. Вперше. Під час війни. А ще до Харкова їде срібло New York Festival. Три золота з El Sol. Гран прі WINA (World Independent Advertising Awards). Срібло і дві бронзи КМФР. Срібло і бронза ADC*UA. Срібло Ukrainian Design Awards. Це були напружені місяці. І капець який емоційний тиждень. Тепер треба трохи видихнути. І вриватися далі. @razom.for.ukraine обіймаємо вас і дякуємо за все, що ви стільки років робите для України! Мали честь зробити цей проєкт разом з Razom. P.S. Обіймаємо всіх, хто тримав за нас кулаки. І тримаємо їх далі — за неймовірні проєкти наших колег із Saatchi & Saatchi Ukraine і Starlight Media, які уже принесли Україні два бронзових Лева.

To make sure those in power heard @razom.for.ukraine message loud and clear, on February 17th, coinciding with a series of emergency meetings concerning the situation in Ukraine, we brought the Air Raid Alarm Clock to Brussels to make some noise. We set the device up in Luxembourg Square, right in front of the European Parliament. As real sirens from Ukraine rang out through the streets, MPs and passerby turned heads and stopped to as about the clock. But our message was clear: Only our leaders and elected representatives can stop these sirens the right way, by demanding Ukraine’s place in any peace negotiations. Because the clock is ticking… and time is running out. Big thanks to everyone involved with the Creative Alliance making this important issue resound around the world: @arriba.ua @fabsrobotics @canalcreativo @muuyricorico @malodedios @secrets.films @pijama_studio @appia.agency @soygines @pedro_perles

@razom.for.ukraine presents the AirRaid Alarm Clock, a device that’s connected directly to Ukraine’s air alert system – the one used to warn its citizens of any incoming missile, mortar, or drone attacks – so that every time a warning siren goes off anywhere in the country, you’ll hear that same unsettling sound as well. Because this alarm clock wasn’t designed to wake you up; it was created to awaken your conscience. Right now, as Trump and Putin debate Ukraine’s future without them, the Russian attacks continue, with sirens still resounding throughout the nation. Alarming, isn’t it? But Ukraine will never give up the fight, and you shouldn’t either. So if you’re a politician in the US or the EU, use your voice to demand that Ukraine’s be heard as well. Because the clock is ticking… and time is running out. Together with Razom, we’ve already delivered several of the devices to politicians in the EU and this week, they will meet with lawmakers in Washington DC to do the same. Because the clock is ticking… and time is running out. All that said, absolutely none of this would have been possible without the kindness and generosity of the friends and colleagues across Spain and Ukraine, who joined together as part of Creative Alliance and donated their time to bring this idea to life: @arriba.ua @fabsrobotics @canalcreativo @secrets.films @pijama_studio @alcalde_dir @muuyricorico @appia.agency @soygines @pedro_perles

& PARIS FASHION WEEK No one was asking for it, but we’re giving it to you anyway! Introducing The Prêt-à-Portable Collection by Opera GX x HED MAYNER feat. Tommy Cash: An impractically practical line of clothing and accessories designed to allow PC gamers to take their gear wherever they go and make the whole world their desktop – no matter where their next sidequest takes them. Big thanks to @opera_gx , @hedmayner and @tommycashworld for making this fever dream a reality, to the team at @gr1t0 who laboured day and night to pull off this lovely-looking production in record time, and to everyone at Officer & Gentleman without whom none of this would be possible.