@ofbecomingus Instagram profile, stories

The elusive Society of Dress pens its most important edition of the year, capturing the #CFDAAwards at the @AMNH under the artful edit of @TeyanaTaylor. Amid the starlight and the shimmer of flashbulbs, @ASAPRocky uncovers fashion’s most guarded headline.“Society of Dress” is Written & Directed by @ofbecomingusFeaturing @TeyanaTaylor, @AlexConsani, @BennyDrama7, @BrittanySnow, @StefonDiggs, @Ciara, @KeithPowers, @RyanDestiny, @AkaBadGyal, @Nina, @DoveCameron, @Ejae_K, @ZacPosen, @Saweetie, @ChloeisCrazy, @SunisaLee, @x_Olandria, @Blkwd1017, @Brittle, @EggyBoom, @RealBarbaraPalvin, @MaitreyiRamakrishnan, @BachMai, @KelseaBallerini, @EizaGonzalez, @WesGordon, @ASAPRocky, & @PaulineCamille as The Courier.———CD & Director: @alitheacastilloDirector of Photography: @thestreetsensei @alexkchandpArt Direction: @theingitt @caitlynlimyj (@bythecourtyard)Editor: @alitheacastilloMusic Composer & Sound Design: @chriz9ineColorist: @miiinthutaSteadiCam: @shot.by.malcolmCamera Operators: @alexkchandp @saki.dp1st AC: @tom.awenderGaffer: @alexis.montesinossLight Technician: @shaurya_chopraKey Grip: @clinthodsonBest Boy Electric: @sebastianfabresBest Boy Grip: @pav.v.vGrips: @joseaduran1 @natascha_eProducers: @emelinefilms @ivorzeng_Production Design: @alexiadoanPD Assistant: @giovannis_room_ @reneechauu @ella____0 @ivanaasimonee @maxio6Talent Liaison: @lynnkimdo @sonotmiami @theangelmorales @erryzzlePA: @zhanel.ibragim @avezhany

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6 months ago

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Worth the wait. 🤍 La Famiglia walked so Primavera could party (literally) 🕺🏼 Felt so lucky to be there and witness @demna ’s debut show ✨ Alla prossima @gucci #Primavera #Gucci Film by @ofbecomingus Director & Editor: @alitheacastillo DP: @thestreetsensei B Cam & Assist: @emelinefilms Makeup: @robbiepinera Hair: @santiagoraymond Colorist: @cidbacolod Music & Sound Design: chriz9ine Graphic Design: @theingitt

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1 month ago

Who gets to snag the last Trova? The fashion crowd at the 2024 CFDA Fashion Awards presented by @AmazonFashion was filled with anticipation. Murmurs of who’d be winning the designer categories flooded the iconic halls of the American Museum of Natural History (@AMNH), and all eyes were on the Fashion Icon.‘The Last Trova’ directed by @OfBecomingUs (@alitheacastillo @thestreetsensei)Featuring a high-wattage cast of stars (in order of appearance): @TroyeSivan, @Tyla, @LuckyBSmith and @NaraAziza, @OmarApollo, @Laufey, @Ciara, @ParisHilton, @NicoleRichie, Kathryn Hahn (@MotherHahn), @AddisonRae, @LucyLiu, @Yseult, @SunisaLee, and of course, Queen @ErykahBadu.——Creative Direction: @alitheacastilloDirector of Photography: @thestreetsenseiCamera Operators: @dtunguy @saki.dp @yeahokayaliAC: @moemyat.thetkhinGaffer: @chrisfeleppaKey Grip: @charles__hoyBest Boy: @mercedes_slimGrip: @pav.v.v @alexis.montesinossTrova Man: @apauled_Editor: @johncstallingsColorist: @forager.tv @jackcaswellMusic Composer & Sound Design: @chriz9ineVFX: @harrysculptGraphic Design: @theingittProduction: @ofbecomingusExecutive Producer: @lynnkimdoLead Producer: @emelinefilmsArt & Production Design: @theingitt @caitlynlimyjTalent Liaison: @sonotmiami @theangelmorales @sagoonaballoon#cfdaawards #troyesivan #tyla #luckybluesmith #narasmith #omarapollo #laufey #ciara #parishilton #nicolerichie #kathrynhahn #addisonrae #lucyliu #yseult #sunisa #erykahbadu

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1 year ago

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@hudsonwilliamsofficial for @bvlgari gold & steel 🌟 Photo by @thestreetsensei CD by @alitheacastillo Grooming by @by.aikaflores Styling by @neoncomplex Gaffer @westtendgirl BTS/Photo Assist @danieldonut Set Designer @alexiadoan Set Dresser @reneechauu Retouch @retouchbygracesioson

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23 hours ago

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A film we loved. A song we knew by heart. Twelve years ago in New York, my daddy walked beside me to Tiffany’s helping me recreate a scene from a film we both adored. He bought my coffee and a croissant, playing the role he jokingly claimed as his own, my “propsman.” 🥹 Cut to 2026. When @alitheacastillo and I were planning what to shoot in NYC, she asked if I wanted to recreate the iconic opening scene from Breakfast at Tiffany’s. My heart began to sting… longing, if only for a moment, to return to that time. At first, I hesitated… but then I realized how beautiful it would be to relive it once more…this time, as a tribute…. For my dearest, huckleberry friend. 🌈 How lucky I am to be here and now working with @tiffanyandco 🩵 Thank you. Director/Editor: @alitheacastillo DP: @saki.dp Photographer: @thestreetsensei Colorist: @cidbacolod Makeup: @thazziafalek Hair: @iamantoniopapa

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27 days ago

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@rosalia.vt for @calvinklein 🥀 Shot by @ofbecomingus Sharing one of our favorites to date, a 3-day shoot with the #calvinklein team shooting #rosalia for 2 campaigns. A true dream to shoot with. Grateful for the CK team for having us 🤍 OBU, @alitheacastillo @thestreetsensei

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1 month ago

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@meghannfahy in new york for @boss by @ofbecomingus 🤍 Director/Editor: @alitheacastillo Director of Photography: @thestreetsensei Art Director: @vicentesolbes Gaffer: @jorgequintero.dp Sound Op: Camille Coric Colorist: @cidbacolod Production: @_studiolou_

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1 month ago

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Behind the camera, Kim (@thestreetsensei ) and Alithea (@alitheacastillo ) capture stories of style through their joint venture @ofbecomingus . But beyond each frame, the couple of eight years is a spectacle of their own. Swipe through to read their story →

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3 months ago

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Two souls in motion, mirrored without knowing. 🤍 Every almost-bump pulling us closer by an invisible string with the kind of serendipity only love and fate could understand. That same invisible string that ties people together is also what keeps a neighborhood alive. Every swipe, every small purchase, and every familiar face behind a counter becomes part of a shared heartbeat — all powered by the tools that help local businesses thrive: @CashApp and @Square . #ad Starring @thestreetsensei and @alitheacastillo Written & Directed by me DP @saki.dp Gaffer @shaurya_chopra SFX @emelinefilms

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5 months ago

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a little more #BTS from a night I can’t stop replaying 🎬 #ShotOniPhone17Pro APPLE LOG 2 + Dual Capture … and slipped in a pre-birthday surprise for Thea because why not? 🤍 #sorrynotsorry i might keep posting this night 😝 #EditedOniPadPro 1. #PeterDo Outfit styled by the b’day girl herself @alitheacastillo 2. Complimented by THE queen Cici was just unbelievable 🫶🏼 3. ambushed @alitheacastillo with a b’day surprise and special shoutout to @alexiadoan + @reneechauu for hiding that cake in the museum 🤣 4. Still speechless from #brittanysnow gracing our set 🫠 i may or may not have been shaking internally 5. Reuniting with my fav football player #stefondiggs after shooting him in 2 continents lol 6. #NinaDobrev gave me a hug which I blacked out and only remembered after I saw this clip 😩 7. MY FAV COUPLE #KeithPowers + #RyanDestiny showing us why they are #couplegoals 8. Not me showing THE ONE & ONLY #OliviaDean how to pose, I’m crazy 😂 9. #Olandria gracing our set 🥹 10. Popping balloons outside at 2AM before we head home ☺️ 📹 @avezhany @zhanel.ibragim 👩‍💻 @kimweeebol_

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5 months ago

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A few more with @mnijungkook for the latest @calvinklein holiday campaign 💫 Shot by @ofbecomingus #jungkook #jk #bts #jungkookbts

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6 months ago

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Going up? @mnijungkook for @calvinklein 🛗 Directed, shot, and edited by @ofbecomingus (@alitheacastillo @thestreetsensei ) 💫 #ShotoniPhone

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6 months ago

of becoming us

@ofbecomingus