More of @delajoie.editions 💝
A closer look at the project, the assets we developed for the brand, and our slight obsession with vintage tags, along with our process and the balance between heritage and modernity, as featured on @thebrandidentity
Link in our bio.
2025 was a year of so many firsts for Odds.
From hosting our very first Odds Fun Creative Retreat™ in Athens, where we ate an unreasonable amount of souvlakis while spending time with old friends and meeting new ones, to working on our first ever cosmetic branding project with Alaena, which we’re so excited to reveal more of soon. We also began work on our very first hotel project, and took on several exciting projects in the sunny city of Marseille.
Life feels pretty crazy when we stop and think about it.
Thank you to everyone who’s been part of this journey with us so far. We’re incredibly grateful and very excited to step into Year 5 of Odds… and who knows, maybe 2026 is the year we finally launch our website!
We’re so happy to kick off the new year by finally revealing Juicebox ☕️
A coffee project roasted by our friends at Comer Coffee Co in Georgia, born from connections made many chapters ago.
From album covers to hitting the road on a US tour (a past life of Djelissa’s hehe), those good times slowly grew into the kind of friendship that sticks, eventually finding its way back into the studio.
Juicebox is coffee without the stiffness. Crafted with care by Aslyn and Kalen, it’s the grown up version of juice boxes for kids. Bright, fruity, comforting, and easy to love. We built the identity around that sense of joy and warmth. Frankfurter at the core. Versatile, iconic, and full of character, paired with a little dude hyped up on coffee for an extra hit of nostalgia.
The swirly label system plays with flavor and mood, while the transparent jars let the beans speak for themselves. Honest, simple, and unapologetically fun.
Good people, good coffee, good energy.
Exactly how it should be. Coffee for goooooood times.
Many thanks to A and K for the never ending trust.
And if you ever find yourself in their neck of the woods, we highly recommend paying them a visit!!
@odds.studio for @juicebox.coffee@comer_coffee_co
Branding, art direction, merch and photography.
Two years in the making and we’re finally seeing it come to life!
Pari Pari has opened its doors in the heart of Wynwood, Miami.
We had the joy of crafting the full visual identity and brand language for this new handroll bar that blurs cultures and traditions. Rooted in wabi-sabi philosophy, the design embraces imperfection and authenticity, infused with the playful charm of its founders: three Parisian friends and Michelin-starred chef Yasu Tanaka.
A vibrant palette of indigo hues nods to both Japanese craftsmanship and Miami’s coastal light, while a swirling temaki-inspired mark wraps around the tagline, echoing the movement of nori around rice and fish.
Each element was designed with intention, utilitarian in its purpose, yet elevated in its expression, mirroring the spirit of the space itself.
The name Pari Pari means “crispy” in Japanese — a playful wink to texture, sound, and the founders’ Parisian roots.
More to come! 🌀
Project @paripari_miami
Architecture @rudyguenaire
Photography @victorstonem
In the heart of Marseille, @ciccino.marseille has opened its doors, a new Italian classic restaurant.
“Ciccino” a term of endearment in Italian, inspired a brand identity that feels both refined and timeless. The playful cherub angels capture the restaurant’s spirit: cheeky, joyful, and devoted to good food and good company.
In collaboration with @agencemews and @delaneyinamine on interior design & photography, the identity flirts between elegance and heritage – a legacy we can’t wait to watch stand the test of time.
We designed a soccer jersey for one of our favorite long-time clients Gramme, to celebrate their two spots in Paris: the one in the 11th, and the iconic first in the 3rd arrondissement.
As always, the brief was playful and fun… and not gonna lie, we might be soccer fans now!
Big thanks to Marine, Romain, Alexis, and the homies at @galery4fans for producing it.
Also - first time showing our faces here (!!) + a cameo from our official CEO, Frankie.
Wishing y’all a sunny, yummy, extra slow summer.
Much love from us x
@grammeparis11@grammeparis3
Le Food Market turned 10 and asked us to dream up… a convenience store.
Inspired by our US travels and lifelong obsession with gas stations and corner stores, we built a bold and playful visual identity for the birthday bash - from tone of voice to spatial design, merch, and goodies galore.
Big thanks to @godardvgn for the continued trust 💛
Team
Concept & Design: @odds.studio + @saroori.studio
Photography: @victoire.terrade
Food: @jomlm@_sho_miyashita_
Over the past few months, we’ve been working on a top-secret dream project and it’s finally out in the world! Meet Koya, a stationery store dedicated to beautifully curated office essentials.
We had the joy of crafting the name, copywriting, packaging, and collaterals for this one-of-a-kind space.
The visual identity nods subtly to nostalgic candy stores, while drawing inspiration from Japan’s elegant simplicity and elevated playfulness.
In collaboration with Ouvrage Paris on the architecture, we developed a bold and expressive color palette— splashed across the walls of this small boutique and woven through every detail we imagined.
Big thanks Lorenza for your trust!
@koyapapeterie@lorenzalenzi@ouvrage.paris@shanabsf
Photos @adrienozouf
In the heart of Paris, Cloche is ringing in something new.
This historic spot, tucked in the Les Halles neighborhood, has just handed over its kitchen to chef Robert Mendoza, a Californian chef whose cuisine weaves a delicate thread between French gastronomic tradition and the intimate flavors of his Mexican roots.
For the next six months, Cloche becomes his love letter to French cuisine.
We had the joy of evolving the visual identity — gently, without erasing its soul.
The result: a refined calligraphic logo that mirrors Rob’s menu, timeless at first glance, full of youthful energy underneath.
To bring this atmosphere to life, we teamed up with the brilliant Julia Velázquez Charro whose photography captures the quiet confidence of the space.
Soft lighting, deep textures, and a bold honesty that reflects both the chef and the room: green leather banquettes, warm wood, and vintage tableware echoing a century of Parisian dining.
Thank you Laetitia, Arthur & Victor for your trust.
And psst… Ask for the secret menu pasta. Thank us later!
@clocheclochecloche@rawbgold@juliajournal_@arthurxcohen@victor__cohen@laetitiareycohen
