We had our biggest year ever in 2025 with over 25% growth! Global brand spend reached over $32B as marketers leaned further into creator-led strategies, and we felt that momentum firsthand. Our clients, creators, and team together launched the biggest and best work in the business!
2025 stats:
🌍 323K+ creator partnerships
🤳 106K+ posts
📣 700+ campaigns
❤️ 42M+ engagements
👀 3.8B+ views
Bring on 2026!
Introducing Obviously's End of Year Trend Report 💫 including a recap of the top 2024 influencer marketing trends, what were predicting for 2025, and what were saying goodbye to in the new year!
This year, we saw the influencer marketing world evolve in powerful ways—from the secret sauce of subcultures to influencers gaining mainstream power, and social search dominating discovery.
Click the link in our bio to download the full report and let us know your favorite trends in the comments below!
#2024trends #trendreport #influencermarketing
Due to the potential U.S. TikTok ban, we surveyed our U.S. influencer community to understand their perspectives, concerns, and plans for the future. 308 responded, and while many are unsure if the ban will go through, a majority are preparing, including diversifying their platform mix, and Instagram and YouTube stand to gain the most.
Thank you to all of the creators in our community for participating 💙
Download the report using the link in our bio.
Life can sometimes be messy, especially with young kids (pet parents, we’re talking to you, too)! What are your #DisinfectionConfessions? Comment below! 🧽 Loving this creator content for @familyguardus !
🎥: @the_stephen_3
Do you ever wonder what it’s like to work at an influencer marketing agency? Our Client Success Associate, @gormleyalyssa takes us through her Monday! 🌴🤩
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#InfluencerMarketing #DayInTheLife #Obviously #ObviouslyInfluencerMarketing
Our VP of Brand Partnerships Juan Flores spoke at YouTube News Creator Day last week in NYC discussing what brands are looking for when working with creators. This educational session was amazing - great job, Juan! ✨
