Now is the time for Brands to launch YouTube channels!
If you’re at a brand and want to talk more about launching your own YouTube channel. Hit me up.
#YouTube #organicreach
“An entire Netflix worth of content is uploaded to YouTube every 90 minutes”
*Cue audible gasp from the room*
“In the UK, Netflix now accounts for more view time than all the other broadcasters and streamers combined (18-49 year olds”)”
*Shocked faces and stunned silence*
“And the way people watch it has changed - with TV being the most popular device - nearly at 50% of total view time”
____
This was my scripted opening for my three presentations at a careers day for my old school. And - to be fair - bar the audible gasps it went pretty much as planned. The stats did genuinely have an impact - because they are genuinely very interesting.
YouTube is growing rapidly across all age groups as a home for people to watch programmatic-style content. And as this happens more and more publishers are moving into the space. We’ve seen the traditional broadcasters wake up to this - led by Channel 4. We’ve seen brands wake up to this led by the likes of Footasylum, Boohooman, etc. We’re seeeing print media wake up to this with The Sun and Times both investing heavily to improve their YouTube output.
With all of this - I can only see the didgatl entertainment industry going one way. And it was great to share this excitement for our space with the next generation. Open their eyes to jobs in our industry and explain the sheer number of incredibly talented people it takes to pull off these shows.
I’ll end as I ended my presentation a “Digital Entertainment isn’t just a passing fad - it’s the new era of Television.” (And one that I feel very lucky to be at the forefront of).
#YouTube #DigitalEntertainment
Smart digital content producers are no longer just thinking about creating a single video... they're creating formats designed for shareability and virality. It's about baking in those "viral moments" from the ground up.
→ Think about formats designed around surprising reveals, unexpected twists, or highly relatable and shareable reactions. These aren't accidental; they're strategically planned to capture attention and encourage sharing across platforms.
→ For brands, this is gold. A format that naturally lends itself to viral moments can significantly amplify brand awareness and reach far beyond the core subscriber base, especially on algorithm-driven feeds like Shorts.
→ This approach requires a deep understanding of what resonates quickly and emotionally with online audiences. It's about creating content that taps into universal human experiences, humour, or genuine surprise in a concise and impactful way.
→ The beauty of this strategy is its cross-platform potential. A truly viral-ready moment within a longer format can be easily clipped and repurposed for Shorts, TikTok, Instagram Reels, and other platforms, maximizing its reach and impact.
What format mechanics or content approaches do you think are most effective for engineering those elusive "viral moments" in digital content?
#ViralMarketing #YouTubeShorts #ShortFormContent #DigitalFormats #ContentStrategy #Discoverability
Most producers are leaving serious money on the table.
They see their YouTube content as a singular video, a moment in time. Wrong. The real power of digital formats lies far beyond the initial upload. It's in the IP.
Think licensing, global sales, merchandising, spin-offs. We saw this firsthand with Clone Heads – a format we developed for YouTube, which Banijay later snapped up. That's the power of building adaptable, ownable IP.
It’s about creating formats that have the legs to live multiple lives, generating revenue streams long after the initial views roll in. Are you truly exploiting your digital assets?
#DigitalFormats #ContentMonetisation #IPDevelopment #YouTubeStrategy #ContentCreation #FormatSales
Smart digital content producers are no longer just thinking about creating a single video; they're architecting formats designed for shareability and virality, particularly with the rise of short-form platforms like YouTube Shorts. It's about baking in those "viral moments" from the ground up.
→ Think about formats designed around surprising reveals, unexpected twists, or highly relatable and shareable reactions. These aren't accidental; they're strategically planned to capture attention and encourage sharing across platforms.
→ For brands, this is gold. A format that naturally lends itself to viral moments can significantly amplify brand awareness and reach far beyond the core subscriber base, especially on algorithm-driven feeds like Shorts.
→ This approach requires a deep understanding of what resonates quickly and emotionally with online audiences. It's about creating content that taps into universal human experiences, humour, or genuine surprise in a concise and impactful way.
→ The beauty of this strategy is its cross-platform potential. A truly viral-ready moment within a longer format can be easily clipped and repurposed for Shorts, TikTok, Instagram Reels, and other platforms, maximizing its reach and impact.
What format mechanics or content approaches do you think are most effective for engineering those elusive "viral moments" in digital content?
#ViralMarketing #YouTubeShorts #ShortFormContent #DigitalFormats #ContentStrategy #Discoverability
The era of casual YouTube content is over; substantial investment is transforming digital formats. Brands and media now recognize the power of high-quality digital content, leading to bigger budgets, better production values, and impactful formats.
* Investment is driving storytelling innovation, visual effects, and interactivity. Digital content can now rival traditional media in quality and engagement, attracting streamers to YouTube talent.
* There's a growing demand for data-driven insights, with brands seeking formats that offer measurable ROI, emphasizing analytics and audience segmentation.
* This professionalization creates opportunities for producers with creative and business acumen. Developing scalable, audience-resonant formats is highly valued.
* As more money flows into platforms, the quality of digital content will rise, enhancing viewer experience and attracting more audiences.
How are you adapting to the evolving landscape of professional digital content?
#DigitalContentCreation #ContentInvestment #DigitalMedia #ContentStrategy #MediaTrends
The 'one-and-done' mentality misses the potential of digital content. We often focus on initial views, overlooking opportunities like IP licensing, merchandise, or spin-offs that enhance audience engagement. Successful digital formats are universes, not fleeting moments.
At Objekt, we encourage looking beyond single episodes:
* Adapt your format's core concepts for different platforms or outside digital to realize true IP value.
* The global market demands adaptable formats. Tailoring content for diverse audiences unlocks significant revenue.
* Bring your format IRL to engage viewers as active participants, fostering deeper engagement and ongoing monetisation through goods, subscriptions, or live events.
* Build a format with inherent value, allowing it to evolve with new platforms and audience demands.
What other untapped aspects of digital formats exist?
#DigitalFormats #IPStrategy #ContentMonetisation #DigitalContent #MediaInnovation
Exciting news - Banijay have bought our digital format Clone Heads (originally made with Channel 4.0) with plans for long-form adaption outside of the UK.
#digitalentertainment #format #YouTube
